Digital advertising and marketing: only the best ideas worldwide, since 2003

Uniqlo’s flexibility is its go-to market strategy

on March 2, 2014 by Ana Comments

Uniqlo has built its retail empire around the “Made for All” POV, meaning its products are such that anyone and everyone can wear them.

Now, being more sensitive to local economic and physical differences among its consumers in different regions and markets, Uniqlo revised its go-to-market strategy. Instead “everything fits everyone” thing, they are making larger-sized items for the US market and cheaper items for the economically disadvantages regions in China. This is quite a ballsy move for any retailer due to consequences that differences in sizing and quality can do to the brand, yet an incredibly intelligent one, as it makes the brand more resilient globally.

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Haptic sensations come to the screen near you

on March 2, 2014 by Ana Comments

It can be a wonderful thing for blind people, but it is a sort of field day for the rest of us, too. Fujitsu’s next-gen touchscreens, unveiled at Mobile World Congress in Barcelona last week, will allow us to feel haptic sensations from our screens. If we are watching a video of water, we would feel its slippery surface. If we are looking at the picture of rocks, we would be able to feel them, too.

The technology behind the haptic screen sounds pretty sci-fi today, but I am sure it will become run-of-the-mill in a few years. Fujitsu uses ultrasonic waves to vibrate the air at the very top of the screen, effectively turning air into a flexible, responsive surface giving off the impression of different textures. Pretty smart.

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The ultimate Bro app that all the bros around the world will be grateful for

on March 2, 2014 by Ana Comments

If you consider yourself a Bro, then you definitely need this app. It automatically texts your girlfriend at periodic intervals while you are hanging around the keg and watching that ball game. Get yours here.

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We could have totally predicted the Normcore coming

on March 2, 2014 by Ana Comments

Amid all the cries for “authenticity,” “uniqueness,” “difference” the real cool comes under the trend Normcore. It adheres to the principles of blending in vs. standing out, melting into the crowd instead of attracting attention, and being just like everyone else.

It is an expected and, honestly, quite welcome backlash to the crazy advertising machine telling us we are unique, just like everybody else. Credits go to K-Hole for coining the term that captures a general attitude of “the self-aware, stylized blandness. It’s an attitude embracing sameness deliberately as a new way of being cool, rather than striving for “difference” or “authenticity.” In fashion, though, this manifests itself in ardently ordinary clothes. Mall clothes. Blank clothes. The kind of dad-brand non-style you might have once associated with Jerry Seinfeld, but transposed on a Cooper Union student with William Gibson glasses.”

Gotta go buy my Uniqlo hoodie now. In gray, of course.

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Scough is the answer to your prayers, you public transport-taking humans

on March 2, 2014 by Ana Comments

For everyone who lives in New York and rides the subway, this is a godsent idea. But first: how many times you turned your head in disgust trying to remain civil and at the same time cursing the person next to you on a crowded car who didn’t cover their mouth when coughing? Well, yes.

Enter the Sough. It’s a nice-looking scarf (forget those surgical masks) with a hidden filter that purifies the air we are breathing, on the subway and off. It fends the germs away, and when placed directly over the mouth, allows its wearer to breathe in the bacteria-free air (or nearly.)

Get yours here!

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Oscar’s night with Twitter in tow

on March 2, 2014 by Ana Comments

According to Nielsen, the average age of Oscar’s viewer is 51. That’s kinda AARP audience, so it’s not surprising that it doesn’t attract the flurry of brand activity that, say, Super Bowl or Grammy’s do. Still, for those who are watching, Twitter is the primary companion of this evening’s festivities. Knowing that, Twitter partnered with Poptip, a social surveys company and E! Online, to create a card tracking the popularity of Oscar nominees.

Those who follow E! Online on Twitter can vote in real time for the nominees, and Poptip notes the results. Expect a lot of good data coming out of it, even if your favorites aren’t chosen.

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“Just Add Value,” my advice to planners everywhere

on March 1, 2014 by Ana Comments

I was lucky enough to be interviewed at Julian Cole’s Planning Salon, where I talked about the role of planners in the new advertising ecosystem where digital-first brands, startups and traditional brands all vie for customers and profit. See more details here.

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This ad will blow you away

on March 1, 2014 by Tim Comments

Swedish pharmacy brand Apotek wanted to advertise their hair shampoo range in a new way. So their subway ad reacted to trains arriving at the Odenplans station in central Stockholm. With every train the billboard model’s hair interacted to stunning effect.

Read more…

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ATMs turn into GAYTMs

on March 1, 2014 by Tim Comments

To celebrate Australia’s ANZ Bank sponsorship of the gay and lesbian Mardi Gras, cash dispensing ATMs were turned into GAYTMs. Inspired by gay and lesbian culture the machines were bejewelled by hand in rhinestones, sequins, studs, leather, denim and fur. The ANZ GAYTM screens carry messages such as ‘Hello gorgeous’, ‘Cash out and proud’ and only dispense rainbow coloured receipts. Read more…

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Orange sends personalised videos

on March 1, 2014 by Tim Comments

Bilyk recently helped create a personalised video campaign for Poland’s Orange Telecom. Around 2,000 people whose contracts were nearly up received a video which discussed their current plan, usage patterns and bills, and then offered them an upgrade based on their personal circumstances. Watch an English translation of the video here: Read more…

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