Every Last Drop is an interactive parallax scrolling site that takes a look at how much water we waste on a daily basis and how small changes can make a big difference.
Amazing 3D scenes built entirely on WebGL and CSS3. Explore the carnival scenes and interact with the elements you find along the way. I really enjoyed the journey
A new iPhone app is launched during Stockholm Art Week where everyone in Stockholm can join a new art movement and co-create. The app captures your movements on the Stockholm map using GPS and transfers this info to an artist who’ll paint the movements on a real canvas. Just select your brush colour in the app and start walking.
The silent winner of the Super Bowl commercials crazy challenge is a Farmer. Nothing flashy, no multi-million special effect, just the purity and the intensity of beautiful color saturated photos. Over eight million views and counting for a montage of farmers portraits and still images picturing the hard life on the fields. It’s a full emotional immersion in the life of the farmers, powerfully narrated by the voice of Paul Harvey’s and the speech that he gave in 1978 at the National Future Farmers of America Convention. Read more…
Today (February 7th) is National Sweater Day in Canada and WWF & John St have brought back the Granny Call Centre. We wrote about last year’s edition. What I like about this campaign is the use of digital & social media to drive engagement through a very low tech technology… a phone call with a Granny.
Despite the title, this is not a Fisher Price promotion as you might think. Instead it is a fun activation from Argentina that turns the slightly nasty side of Music Festivals into yet another dance floor. Read more…
When creating a campaign that relies solely on User Generated Content it’s always a delicate balance of how much the brand should be present. The second challenge is to create a framework in which people have the freedom to create and feel inspired to do so. If you have the guts to keep the branding to a minimum then it’s actually quite simple, but we’ve seen many, many brands fail at this. Well not in this case. Read more…
Welcome to a dream, or is it? Find out for yourself in five beautifully produced interactive artworks, each featuring an iconic look from Wranglers Spring/Summer 2013 collection. The only pesky thing is the 5 different heaving loading screens. Creative: Team Kokokaka
Jell-O has been quick to react to San Francisco losing the Super Bowl by sending a site live less than an hour after Baltimores win. Jell-O will be sending trucks worth of their product to San Francisco locations on Tuesday to cheer them all up. I also love the Baltimore Blocker Chrome extemsion that allows you to block mentions of the Baltimore win buy replacing those images or keywords with anything of your choice – like puppies!!
Samsung pokes double fun at celebrities and their SuperBowl endorsements. First they released a teaser that dances around all the strict licensing rules of today’s big football event (El Plato Supremo!). Then they followed up with an equally funny 2-minute take on celebrities outmaneuvering each other for a role in the next SuperBowl ad. The spot on casting with Seth Rogen, Paul Rudd (of This is 40 fame) and Breaking Bad‘s Bob Odenkirk, plus a cameo of LeBron James underscores how Samsung has grown to become the next cool brand in town. Read more…
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