Digital advertising and marketing: only the best ideas worldwide, since 2003

Phones down, bottoms up

on January 14, 2014 by Bridget Comments

What I like about this ad is that it doesn’t need a lot of explaining. Great art direction and a clever line “Enjoy responsibly. Phones down, please.” Read more…

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Hello, this is your Mother

on January 12, 2014 by Ana Comments

Say hello. Mother is home and family monitoring system. She (?) is equipped with a number of sensors aimed at detecting movement, temperature and other parameters needed to successfully manage home life. For example, Mother can instantly detect some suspicious activity at the front door, remind you to water plants or take your meds or, prompt you to exercise. Mother can monitor up to 24 objects when connected with a home network. You can get yours for $222.

Created by Sen.se.

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Time Frozen is the Time to Think

on January 12, 2014 by Ana Comments

This ad is incredibly chilling, but then again, it is meant to be. Created by Clemenger BBDO in New Zealand, it is PSA for NZ’s Transportation Authority. The ads revolves around the insight that most driving mistakes are simple, basic one, that get exacerbated by speed. The speed takes away what drivers in those situations need: a minute or two to think their decision through.

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Are you ready for digital kitchen?

on January 12, 2014 by Ana Comments

More from digital house department. This time around, we are talking about kitchen. At the recent CES, there was presented a number of digital innovations that will turn your kitchen around (and possibly make it more fire-proof). They include Intel Smart Bowl, LG Home Chat and Polaroid Tiny Cube Action Camera, all of them equally awesome. See the full list here.

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TaskRabbit is the best neighbor you can possibly ever have

on January 12, 2014 by Ana Comments

This is a great example of the partnership between a brand and a startup. In this case, the brand is Walgreens and the startup is TaskRabbit, a crowdsourcing-based platform selling help with small tasks. Together, they are delivering cold and flu remedies to those who need them. The program goes on from January 7 to February 18th, a period which is also known as a high flu season in the US.

So, if you are feeling too sick to get out to bed, there’s nothing to worry about. On Walgreens app, just choose meds you need and the delivery time that works best, and someone will be at your door in no time. Now, if they only delivered chicken soup too.

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Let’s play house

on January 12, 2014 by Ana Comments

I’ve been told many a time by experience design experts that people always say they want to play with a virtual living room, but that in reality they never use that feature when it’s offered. Apparently, something’s changed now we have an AR iPad app called Adornably.

To work, however, Adornably needs the oldest media of them all: print. Or, more specifically, furniture magazines. Once you get a hold of couple of these, Adornably will scan your selected piece of furniture from a magazine page and add it to your living room. Adornably also established partnerships with some of furniture manufacturers, and their pieces appear in Adornably’s catalogue.

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Would you do it?

on January 12, 2014 by Ana Comments

In a pretty ballsy move, FX network decided to promote the new season of its show “Archer” via nude Reddit ads featuring the show’s main characters. Now, Reddit is known as the vortex where the best and the worst of the web collide to create the most entertaining place imaginable. ┬áBy posting the promo on Reddit, FX shows that it knows where the show’s target audience is, and that it’s not scared to speak its language.

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Your next car shopping destination? Amazon.com

on January 12, 2014 by Ana Comments

Well, not really. But to promote its Nissan Versa Note, Nissan delivered 3 of these cars in the super-sized Amazon box (imagine the amount of bubble wrap to pop!!). Customers who clicked on a promotional link for Nissan Versa Note on Amazon were eligible for this delivery.

Reddit blow the cover on the whole stunt, by publishing this photo on their blog a week before Nissan planned to release it through its social media channels. Namely, Nissan filmed the unwrapping of the package with the first delivered car.

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Nighttime delivery is a dream come true to shopaholics everywhere

on January 7, 2014 by Ana Comments

 

 

 

 

Parcel is the new online service that *finally* solves the problem of all of us who order inordinate amount of things online. Some of us don’t want their co-workers to know about their shopping addiction, and some of us just don’t have a doorman to sign for everything that comes through the door. So we are left with chasing our coveted future possessions between delivery slips, always delightful USPS, and “did my neighboor took my parcel or did she not” dilemma.

Parcel solves all of it in a 3 simple steps.

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Look, your toothbrush is talking to your phone

on January 6, 2014 by Ana Comments

 

 

 

 

 

 

A question coming straight from the department of connected devices: Are you ready for the smart electric tootbrush? Well, either way, it’s coming. Kolibree tootbrush connects to your smartphone via Bluetooth, then tracks your brushing habits, feeds the data into an app and – what else – helps you be better in teeth-brushing by drawing your attention to your blind spots when it comes to your mouth.

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