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iPhone 5 + Tumblr = new Apple campaign

April 20, 2014 at 8:57 by Ana Comments

Apple notoriously doesn’t do social media. So imagine my shock when I saw this. Apple choose nothing less than Tumblr to launch a campaign for its iPhone 5C. The campaign sports the “Every color has a story” (aww) headline and features 15-second video ads.

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