Digital advertising and marketing: only the best ideas worldwide, since 2003

Is TV advertising also moving real time?

on March 31, 2014 by Bridget Comments

It’s starting to look like the real time marketing trend may be spilling out of social media and making it’s way into TV advertising.  Ford has responded to the controversial Cadillac “Poolside” TVC with a parody called “Upside” (You can get more detail about it on adweek here)

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Google+ & Man United – The Front Row Story

on March 31, 2014 by Mark Comments

For the first time ever, Google+ brought together 22 fans from around the world to show their support for Manchester United at Old Trafford – live in the front row. Nice work Neil McGuirk

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Combining existing technologies to create Happy Hour 2.0

on March 28, 2014 by Nikolaj Comments

Successfully mixing social media and socializing can be a tough nut to crack. However Danish agency Konstellation seems to have cracked in a surprisingly simple manner with their latest project for Carlsberg Group. Read more…

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Do it for Denmark! – ovulation-based travel discounts

on March 28, 2014 by Nikolaj Comments

Danish travel agency Spies are back with yet another clever take on the positive side-effects of traveling. Last time they sent two Solar Charging Dummies on holiday – one in Denmark and one in Spain to prove that the latter would be more (sexually) charged after a week in the sun. Read more…

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LYNX partners with Australian Red Cross to encourage young men to donate blood

on March 28, 2014 by Mark Comments

The local activation extends LYNX’s global ‘Make Love, Not War’ campaign, which first aired during the Super Bowl, by asking Australian guys to make the ultimate demonstration of love: a blood donation in the name of peace as part of the partnership with the Australian Red Cross Blood Service. Agency Soap Creative

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PlayStation shocks Belgium

on March 27, 2014 by Tim Comments

A fun public activation reached us from Belgium. PlayStation heroes of inFAMOUS: Second Son are full of electrical superpowers. That’s why PlayStation asked ordinary Belgians if they could do the same. Insert two fingers into the an electrical socket. Hold them there for at least 5 seconds while the current rises. Are you strong enough?

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WeightWatchers Incredible You

on March 26, 2014 by Tim Comments

It’s good to see big brands do something new together, as a team. Getty Images and WeightWatchers have joined up to remind everyone how incredible they are – and subsequently lead a healthier life. Use Getty’s enormous archive of creative photos totally free thanks to WeightWatchers, to create your own film of the ‘Incredible You’. Read more…

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HTC One Ask The Internet

on March 25, 2014 by Tim Comments

Is this clever or a TV commercial admitting defeat? HTC One pays huge actor Gary Oldman to say that it doesn’t matter what he says about the phone – you would rather ask the internet anyway. BUT you’re paying attention because it’s Gary Oldman for chrissakes saying it, right? Pretty post-modern logic I’d say.

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Delta Innovation Class

on March 24, 2014 by Tim Comments

Delta in the US have innovated their content marketing with the help of LinkedIn.  Their idea was for current industry leaders to mentor future business leaders while on route to an industry event.  During their time on board one of their planes, both leaders have the opportunity to discuss and innovate ideas specific to their industry. Read more…

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Unbelievable Bus Shelter

on March 24, 2014 by Tim Comments

Pepsi Max freaked out waiting bus passengers with these ‘unbelievable’ events happening right next to them. Say no more, watch the film. Read more…

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