It looks like the beer industry is addicted to pranks. Carlsberg just did it again. The beer brand is using a trick that made itself and Heineken successful in the past years : put “real” people in the middle of the action and pull a prank on them. Does this one work ?
An ad touting excellent gas mileage or a turbo-powered engine or a spectacularly designed exterior isn’t enough to sell a car these days. What you need, apparently, is a narrative of cinematic proportions. Throw in an of-the-moment actor and an original song by a buzzy artist, and you’ve got Jaguar’s short film for the F-Type convertible.
Audi set out to demonstrate the legendary road hugging capabilities of the A4 through an interactive & socially enabled installation. Passers-by could race one of 3 miniature Audis – controlling the car via iPad. The craft skills are incredible and the idea is really nice. However, I was disappointed when I saw some of the real race videos that were published. It seems that the cars regularly wipe out on the corners which is a shame given the purpose of the installation. Read more…
Apart from being an interesting story I think this is a great way to promote a small independent bookshop in north east England by claiming the analogue ownership for one of the most popular memes we’ve seen.
From Germany comes a nice real-life gamification of a big problem: global warming. GEOlino, a science magazine for children, wanted its young readers to experience the effects of global warming. Not with lots of dry theory, but in a child-oriented way. They created MELTDOWN – the first board game that melts. Read more…
Flash vs HTML5 is a HTML5 study of the current landscape for creating gaming and rich interaction, presenting Flash and HTML iterations of the same game. It uses custom 2D webGL. The parallax scrolling is also cool. There’s a bit of hornet’s-nest-kicking debate fodder in there of course but the real treat is viewing it all on your mobile/tablet browser. Agency is Waste Interactive London.
Ahhh celebrity chef’s. Is there no getting rid of them? Just-Eat, a food home-delivery service, have thrown UK celeb chef Anthony Worrall Thompson in a van and promised to keep him in captivity until he sees the error of his celebrity chef ways. They have invited the public to follow his plight and allow them to ‘get their own back’ through an interactive video where you get to slap Anthony round the face with a sprat, a mackrel and even a squid!
Oreo is one of the best examples of ‘social content’ I’ve seen recently. It heralds a new approach to content creation that’s real time and reactive… but instead of a oneshot approach it’s in a programme format.
We’ve already written brands & open conversations here. What’s interesting is that Oreo has developed a content programme over 100 days designed to tap into any memes or cultural trends that present themselves. I love the great craft skills – it’s nice to see great art direction and copy. Take a look at the case study below for more.
Scion GhostGlass is a unique, multi-sensory experience. It allows event guests to explore and interact with the brand and its vehicles throughout the space with a translucent, physical card. Digital content bursts from beneath the glass when a card is placed on one of the five integrated counters.
Cool new site for the release of Jack the Giant Slayer. In the movie an ancient war is reignited when a young farmhad unwittingly opens a gateway between our worlds and a fearsome race of giants. Serving a full dose of HTML5 video, games like ‘if you were a giant how tall would you be?’ and loads of other fun things, this is a cool movie site.
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