Digital advertising and marketing: only the best ideas worldwide, since 2003

Five social kingdoms. One throne.

on April 7, 2014 by Jeremy Comments

How do you talk to a digital audience about something quite technical and geeky? Hootsuite have pulled off a very good example of how to be timely and relevant by appropriating the opening sequence of Game of Thrones to promote their social enterprise solution.

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Night Walk In Marseille with Google via 72 and Sunny

on April 4, 2014 by Mark Comments

Explore the sounds, streets and soul of Marseille with Google via 72 and Sunny Amsterdam. “Night Walk” takes you on an immersive journey through lively Cours Julien, a neighbourhood of Marseille famous for its unique atmosphere and street art. Listening to your guides Julie and Christophe, you can wander around the vibrant streets as if you were really there, thanks to 360-degree panoramas. Read more…

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Honey Maid turns hate into love

on April 3, 2014 by Bridget Comments

We wrote about the Honey Maid wholesome campaign here.  The campaign generated discussion on social media with those strongly ‘for’ or ‘against’.  In a nice twist, Droga5 and Honey Maid turned the heated debate into an art project.

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The digital newspaper holder

on April 3, 2014 by Bridget Comments

Jung Von Matt are back again with another clever stunt, this time to promote the digital issue of the Neuer Zürcher Zeitung. I love the surprise factor that comes from pimping a lo-fi support with technology. It’s a good example contextual marketing – showing people the value of real-time news services whilst they are ready the printed edition.

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20 guys wax below the belt to help save your nuts

on April 3, 2014 by Bridget Comments

Testicular cancer is the most prevalent form of cancer for males between the ages of 15-29 but it is also the most treatable if caught early. Despite that, awareness of testicular cancer is low – hopefully this will change.

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A video stamp that lets you send yourself with the parcel

on April 2, 2014 by Bridget Comments

The simple ideas are the best. It’s nice that you don’t need a 2 minute case study to understand it (the 30 second TVC says it all).

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You know you’re doing something right when a Super Hero wants to be part of your advertising campaign.

on April 1, 2014 by Bridget Comments

The Evian Baby saga is impressive (we’ve already written about it here).  The Baby & Me sequel launched today and guest stars the Amazing Spider-man & Spider-baby. Read more…

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Is TV advertising also moving real time?

on March 31, 2014 by Bridget Comments

It’s starting to look like the real time marketing trend may be spilling out of social media and making it’s way into TV advertising.  Ford has responded to the controversial Cadillac “Poolside” TVC with a parody called “Upside” (You can get more detail about it on adweek here)

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Google+ & Man United – The Front Row Story

on March 31, 2014 by Mark Comments

For the first time ever, Google+ brought together 22 fans from around the world to show their support for Manchester United at Old Trafford – live in the front row. Nice work Neil McGuirk

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Combining existing technologies to create Happy Hour 2.0

on March 28, 2014 by Nikolaj Comments

Successfully mixing social media and socializing can be a tough nut to crack. However Danish agency Konstellation seems to have cracked in a surprisingly simple manner with their latest project for Carlsberg Group. Read more…

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