Digital advertising and marketing: only the best ideas worldwide, since 2003

What’s the ROI of a @oneshow pencil?

on February 11, 2015 by Bridget Comments

The One Show deadline is fast approaching – enter now at enter.oneclub.org.  Industry heavyweights lend their voice and humour to show the ROI of winning pencil

Ted Royer, Droga5 : improved communication skills

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Droga5 takes cute to a new level with Friends Furever

on February 8, 2015 by Bridget Comments

Droga5‘s latest ad for Ad for Android is cuter than cute.  Unlikely animal pairings are used to celebrate the new Android brand platform “Be Together. Not the Same.”

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The Valentine (blood) Experiment

on February 5, 2015 by Nikolaj Comments

Only 2% of Danish men love Valentine’s Day. Danish agency RBLM is testing the blood of men to see if they can change that. Does it actually make you happier and more energized when you think about love? Read more…

#Superbowl standouts

on February 2, 2015 by Bridget Comments

Here are my picks for #SB49.

Weight Watchers surprised with a breaking bad approach to breaking unhealthy eating addictions.  Great read about the approach on Adage.  Nice tagline “Help with the hard part”.  You can also see the other ads done by Wieden+Kennedy under this new brand platform on La Reclame.

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Lights. Camera. Tablet! > Intel is back with 4th social film

on January 28, 2015 by Bridget Comments

Intel is back again with the 4th season of the ‘Inside Films’ series.  The latest social film is titled “What Lives Inside” and this time the collaboration is between Intel and Dell (rather than Intel and Toshiba).  The agency behind it all is Pereira & O’Dell.

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Soccer fans rejoice: Mourinho wants you to join the game

on January 27, 2015 by Ana Comments

 

 

 

 

 

José Mourinho, the Chelsea manager, is the top star of  the latest TV ad for Top Eleven, a free online soccer manager game developed by Nordeus. It’s one more gaming company that is moving marketing funds to TV advertising. Publishers like King (Candy Crush) and Supercell (Clash of Clans) were the first to enter this space, followed by Machine Zone and other successful mobile developers. These gaming giants are in constantly trying to expand their user base and TV seems to be untapped space that provides bigger audience.

Directed by B-Reel.

“Shop Small”: a new gestural interface from AMEX

on January 26, 2015 by Ana Comments

Amex doesn’t stop when it comes to small businesses. To raise awareness and promote local business across America, it partnered with design agency HUSH to create a gestural interface called “Shop Small.”

Shop Small features items and in-store experiences across stores in the area, fostering discovery. The screen allows users also to create wish lists, browse specific product types and connect their wishlist to their phone or print them out at the spot.

Via Video Edge.

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The future of in-flight entertainment is bleak without SkyMall

on January 24, 2015 by Ana Comments

The best imaginable in-flight entertainment is no more. SkyMall, our ubiquitous travel companion for many years, is closing its doors for business. The company who owns it, Xhibit Corp. filed for bankruptcy protection, which is incredibly weird because, who wouldn’t want that SkyRest Travel Pillow?

Adweek was nice enough to collect the all-time most beloved items that we coveted as SkyMall, but if that doesn’t satisfy your appetite, you can always go straight to the SkyMall website and overindulge there.

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The two coolest dads in America star in Nikon’s new ad

on January 21, 2015 by Ana Comments

If you haven’t heard of Kordale and Kaleb Lewis, you will soon. The adorable two dads and their three kids are the ongoing Instagram obsession. K and K’s rep is that they are really good at braiding their daughter’s hair, which is not only incredibly cute but also a totally awesome activity for dads. A photo of them doing it at 6am before school went viral last year, with 25,000 likes on Instagram within a week of posting. Kordale and Kaleb also say things like “Being fathers is getting our daughters up at 5:30 am making breakfast getting them dressed for school and putting them on the bus by 6:30 .This is a typical day in our household . It’s not easy but we enjoy every moment and eveny minute of #fatherhood . #proudfathers #blackfathers #prouddads #gaydads.” Awww.

Showing that it’s plugged-in, Nikon tapped into this dynamic duo to create ads for the company as part of the Nikon Generation campaign. By McCann New York.

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This ad is a spoof that is actually an ad for the Berlin Fashion Week

on January 20, 2015 by Ana Comments

Despite the complicated sounding meta execution here (is it a spoof? is it an ad?), I really like this spot. Germans have become incredibly good at poking fun at themselves, and this self-depreciating cultural tendency goes all the way to advertising. The ad (it is actually, an ad) is for the currently ongoing Mercedes Benz Berlin Fashion Week and the handsome gentlemen starring in it is Justin O’Shea, buying director of My Theresa, a fashion retail site which, if you don’t know of, you gotta check out asap. Also making a cameo: Chipperfield brothers and fashion editors Veronika Heilbrunner and Julia Knolle. Enjoy.

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