Leveraging social media to save the lives of human rights defenders

This is a super clever way to use the potential power of social media for something good. Something truly good. I hope the Natalia Project gains worldwide recognition and wins a Nobel Prize. The objective of the Natalia Project is to provide human rights defenders at risk with a personal assault alarm in the shape of a heavy-duty wristband.  It allows the bearer to send out a distress signal in case he or she gets into trouble. That signal triggers a series of events that all aim to alert key contacts and as many people as possible though Facebook and Twitter.

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Payphone Confessions

This Mother’s Day have you remembered a little thing you always wanted to tell your mum and never have? Telco Oi gave Brazilians the opportunity to call their mothers (for as long as they wanted) and deliver a little loving confession. They also made it a fun and emotional event, with a panel of mothers praising each of the participants. Read more…

The Billboard Trap

With the beginning of the warm season in the Northern hemisphere, insects like mosquitoes and flies start to annoy everybody. Orphea4D Protection, a powerful insecticide spray for exteriors, wanted to demonstrate how to fight this annoyance outdoors. Their ideas was to transform a normal billboard into a huge insect trap. Read more…

The Beer Turnstile

Carnival in Rio is exuberant and outrageous. So beer brand Antarctica as a main sponsor decided to match their advertising with a potent message of ‘Don’t Drink and Drive’.  Arrive safely at home after drinking by using the a ‘Beer Turnstile’ at the metro station. Read more…

History where it happend

Every newspaper covers major events and creates a documentation, a memory of its country’s history. Israeli newspaper ‘Yediot’  linked the stories they covered and outdoor advertising in an interesting way. Front pages of the past were placed in bus shelters near the places where the events had happend. Read more…

Diet Coke Slender Vender

Diet Coke is the responsible choice when it comes to calories, so why not let the vending machine show how slender it can be. Nice campaign to make the point of sale an experience.

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Huggies TweetPee alert

In Brazil Huggies has launched the perfect gadget for geeky (and distracted) parents: TweetPee, a sensor + a Twitter-based alert that lets them know every time their baby needs to get changed. Read more…

Only for Children

This is a classic poster campaign with a twist. To help children who are suffering abuse, the poster shows a message only visible from a low vantage point. Read more…

Puma Dance Dictionary

You got something intimate, poetic or radical to say, but the words don’t come out right? This is where interpretive dance comes in. And if you can’t dance for dear life, this is where the Puma Dance Dictionary comes in.

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Smart Beer from Heineken

I love this prototype from Tribal DDB Amsterdam for Heineken.  By hooking up some clever creative tech to literally bring the bottle to life, they made the drinking experience ‘more of an experience’.

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