Digital advertising and marketing: only the best ideas worldwide, since 2003

Finally, an awards show for case studies!

on November 5, 2014 by Bridget Comments

…well, not really but Rethink Communications has produced a funny spoof video that introduces The Caseys – an awards show that celebrates innovation & brilliance in award show submissions.

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Don’t Google It

on November 4, 2014 by Mark Comments

According to recent studies, more and more people are searching health information via Google. Not without danger, because googling symptoms often makes it worse. People end up at platforms with unreliable comments and sometimes downright wrong advice. The Belgian medical site Gezondheidenwetenschap.be wanted to address this with a campaign on the internet itself. Read more…

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Brands Into Halloween – KFC Australia

on October 31, 2014 by Mark Comments

I’m sure there are many brands that get into the Halloween fun. Here is one example from KFC in Australia. I’d imagine it would be pretty hard to get ideas like this through the brand police. Good to see KFC having fun and getting in the spirit. Have you seen any others?? Read more…

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2,328 dancers,1 drone & OK GO on honda unicycles won’t let you down

on October 29, 2014 by Bridget Comments

This latest video clip from OK GO won’t let you down.  Apart from the beautiful visual effects the organisation behind this continuous one-shot 5 minute video clip is impressive.  You can get more detail about the production on The Japan Times.  I would have loved to see the PPM!

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Samsung Cover Shoot – Be the Photographer

on October 26, 2014 by Mark Comments

Ever fancied yourself as a fashion photographer? Well now’s your chance to get behind the lens with Samsung. Users can slip into the role of photographer with supermodel Ronja Furrer, choosing between different poses/outfits and taking hi-res images. Any of the 6300 video frames is a possible cover shot. Get shooting Read more…

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Potty-Mouthed Princesses Drop F-Bombs for Feminism

on October 24, 2014 by Mark Comments

Here’s an ad for discrimination that features little girls spouting the F-word while wearing princess dresses.

T-shirt company FCKH8 has the kids colourfully making statements about sexism, such as “Women are paid 23 percent less than men for the exact same fucking work” and “My aspirations in life should not be worrying about the shape of my ass.” The premise is that inequality is far more offensive than profanity. Read more…

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Everyone wants a bit of Gisele #iwillwhatiwant #theonethatiwant

on October 17, 2014 by Bridget Comments

Supermodel Gisele Bundchen seems to be the flavour of the month, recently starring in two high profile campaigns for Chanel No.5 and Under Armour.  Both campaigns sign off with hashtags (#theonethatiwant for Chanel and #IWILLWHATIWANT for Under Armour).

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A plea from Sarah Silverman to close the gender wage gap

on October 15, 2014 by Bridget Comments

Sarah Silverman self declared “writer, comedian and vagina owner” is back with another provocative (NSFW) video taking on the issue of the gender wage gap. Silverman uploaded this video last week to raise awareness and offer up a few tongue in cheek solutions from gender reassignment surgery through to crowd funding the ridiculously big total amount of the wage gap : $29,811,746,430,000.

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GE & Jeff Goldblum bring back the infomercial to sell lightbulbs

on October 13, 2014 by Bridget Comments

Jeff Goldblum promises “successful guy lighting at normal guy prices” in this hilarious 2:10 infomercial for GE’s new connected smart bulb called Link.

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Citizen Chasing Horizons

on October 2, 2014 by Mark Comments

As part of its first-ever global campaign, watchmaker Citizen worked with the Tokyo and Amsterdam offices of Wieden & Kennedy to undertake what they’re calling “an ambitious experiment to chase the horizon and endeavor to live in the same hour for as long as humanly possible.” Awesome! Read more…

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