We wrote about the Honey Maid wholesome campaign here. The campaign generated discussion on social media with those strongly ‘for’ or ‘against’. In a nice twist, Droga5 and Honey Maid turned the heated debate into an art project.
Jung Von Matt are back again with another clever stunt, this time to promote the digital issue of the Neuer Zürcher Zeitung. I love the surprise factor that comes from pimping a lo-fi support with technology. It’s a good example contextual marketing – showing people the value of real-time news services whilst they are ready the printed edition.
Testicular cancer is the most prevalent form of cancer for males between the ages of 15-29 but it is also the most treatable if caught early. Despite that, awareness of testicular cancer is low – hopefully this will change.
The simple ideas are the best. It’s nice that you don’t need a 2 minute case study to understand it (the 30 second TVC says it all).
It’s starting to look like the real time marketing trend may be spilling out of social media and making it’s way into TV advertising. Ford has responded to the controversial Cadillac “Poolside” TVC with a parody called “Upside” (You can get more detail about it on adweek here)
For the first time ever, Google+ brought together 22 fans from around the world to show their support for Manchester United at Old Trafford – live in the front row. Nice work Neil McGuirk
Successfully mixing social media and socializing can be a tough nut to crack. However Danish agency Konstellation seems to have cracked in a surprisingly simple manner with their latest project for Carlsberg Group. Read more…
Danish travel agency Spies are back with yet another clever take on the positive side-effects of traveling. Last time they sent two Solar Charging Dummies on holiday – one in Denmark and one in Spain to prove that the latter would be more (sexually) charged after a week in the sun. Read more…
The local activation extends LYNX’s global ‘Make Love, Not War’ campaign, which first aired during the Super Bowl, by asking Australian guys to make the ultimate demonstration of love: a blood donation in the name of peace as part of the partnership with the Australian Red Cross Blood Service. Agency Soap Creative
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