Digital advertising and marketing: only the best ideas worldwide, since 2003

7 Sins and an advergame

on April 15, 2005 by Martina Comments

Atari is promoting its new videogame “7 Sins” with an advergame on Studenti.it Italy’s most visited students portal. In the game players are invited to go shopping in the Apple City to buy or steal sexy product with the aim of building their own 7 sins’ profile. Pubblicità Italia reports the game is promoted with rich media and leaderboards targeting young users (but they must be older than 18…).

File under: 7 sins, advergame, atari

SMS’ classes for over 50s

on July 26, 2004 by Martina Comments

How many times did you explain your father how to send an SMS? Well, with all the respect I have for my dad, I’d rather keep this information secret… It would have been better to send him to a “text message class” like the one organized in Glasgow. As BBC NEWS a bunch of Scottish mature students took part in a tutorial on the various uses of a mobile phone. The article adds that “as well as text message lessons, attendees were also taught how to download mobile pictures and ringtones”. I look forward to hear my granma’s mobile ringing with Britney Spears’ latest song…

File under: mobile class, over 50

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