German interactive agency Phase 4 has created a microsite for the Mini Challenge 2004. The Mini Challenge is a race competition which already took place in the Uk, Switzerland, Belgium and South Africa. The site is part of Mini Cooper's marketing strategy aimed to reinforce the brand building a relationship with its customers and prospects.

Sounds thrilling! The BMW group has always encouraged vicarious learning through the movies and now this! Very clever, I must say :)

Posted by: Sara D'amore at June 9, 2004 08:12 AM