In Canada artisanal brewery La Korrigane with the help of Cossette came up with a great idea which mixed advertising & event but most of all created an experience that very likely generated loyal influencers who will bring more clients to the store...
Let's see what happened: La Korrigane, as said, is an artisanal brewery, so they decided to tell the story of handmade beer creating handmade ads. 100 artists, graphic designers and illustrators have been invited to spend an evening at La Korrigane, enjoy a few beers, and sketch by hand 100 ads on the white paper of Voir, the newspaper partner in crime of the initiative. The day after, the 100 copies of the newspaper were distributed in the newsstand outside of the brewery.
Looking at the videos it was a very successful night: a simple idea that I love even more because it was so consistent with the brand/product/service/experience that it aimed to promote.
The season premiere for every new season of Mad Men tv series is the key to a lot of efforts, that grow bigger as the audience of the series. So if last year it was about madmenizing ourselves, this year we've found other stuff, such as:
Dulux "Let's colour" campaign is trying to transform, through color, all that abandoned and boring places that sometimes surround us. Besides the two sites, this is the tv-commercial presenting the whole thing:
Using digital media is a good way of reliving historic events from the past. Last year it was all about the 40th anniversary of the first lunar landing, with outstanding projects such as We chose the moon.
But last year it was also the 20th anniversary of the fall of the Berlin Wall, and that is how it was created the Go Beyond Borders Project, an initiative of Heimat Berlin and CNN International in conjunction with Berlin Tape Artist El Bocho.
Last year, while writing about the maturity of argentinean digital industry i came upon a campaign for Paso de los Toros, a bitter tonic water. This year they're back, with some extended features that takes the user to an interesting online-offline-online-offline trip:
I'm a big fan of this effort done by Orange and RockCorps altogether (first in the UK, then in France), called Orange Rockcorps, based on young people exchanging hours of volunteering for tickets to some really cool gigs:
Posting cool stuff on Adverblog is getting more and more difficult. I mean, I think the time of cool microsites is almost over. I was discussing the topic with some friends in Amsterdam the other day. To be successful and to be meaningful, you need to do more than a website. You need to connect it with the offline world, and surely you need to create a story worth being noticed and shared through social media. Paid media is no longer enough to drive traffic. And, in the same way a good/creative website doesn't make a campaign successful if you don't build an integrated action around it. So, getting back to the point, to become a cool campaign we can write about, you need to tell us a story that goes beyond sharing a link.
This is an hilarious and brilliant way to promote your beer in Argentina, by Del Campo, Nazca Saatchi and Saatchi for Andes. Any description i provide wouldn't be worthy of the campaign itself, so check this video out to see what is it about:
How hard is to engage people to create what is called "user generated content". So many try, only a few accomplish, as in this simple yet brilliant campaign coming from AKQA London for the launch of the new Panasonic Lumix ZX1 camera, featuring an 8x optical zoom.
With some sculptures distributed all along several places, a british object each of them but eight times larger than its original size, the whole press coverage drove people to a Facebook fan page, Panasonic 8xLife, where users could submit their own creations, related to perspective (as playing with the powerful zoom feature and in order to win a trip yo the 2010 Vancouver Olympic Winter Games), to be stored at some galleries that are pure joy and fun to watch.
Two years after the superb HBO Voyeur campaign, HBO is coming up with a new and interesting narrative experiment called "HBO Imagine", where you can see some stories told from 4 different angles each, so you can see the whole story only if you check the four or them.
The first one is a 2-part experience: first up is a gigantic 4-sided film experience that will be displayed in NYC, DC, and Philadelphia.
+ September 17-19 NYC (Gansevoort and Little West 12th)
+ October 1-3 in Philadelphia (Old City District)
+ October 8-10 in Washington D.C. (Plaza at Adams Morgan)
On these gigantic 4-sided displays there are 2 different short films playing, directed by Noam Murro, and each film is the same scene from 4 different angle.
The online part, the website, is one of that rare pieces (because these days it's all about fast to see fast to share) that suggest there's a lot to explore and find, through a wonderful 3D menu, go check it out, it's really worth seeing.
The agency is BBDO NY, and as for the online, kudos for The Barbarian Group.