adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
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December 06, 2010
Handmade beer, handmade ads

In Canada artisanal brewery La Korrigane with the help of Cossette came up with a great idea which mixed advertising & event but most of all created an experience that very likely generated loyal influencers who will bring more clients to the store...

Let's see what happened: La Korrigane, as said, is an artisanal brewery, so they decided to tell the story of handmade beer creating handmade ads. 100 artists, graphic designers and illustrators have been invited to spend an evening at La Korrigane, enjoy a few beers, and sketch by hand 100 ads on the white paper of Voir, the newspaper partner in crime of the initiative. The day after, the 100 copies of the newspaper were distributed in the newsstand outside of the brewery.

Looking at the videos it was a very successful night: a simple idea that I love even more because it was so consistent with the brand/product/service/experience that it aimed to promote.

via Marketing Alternatif

November 12, 2010
Volkswagen and the Speed Camera Lottery

The speed Camera Lottery is a new and wonderful action from Volkswagen's Fun Theory:

August 04, 2010
Old Spice "Responses" campaign

W+K released this case-study video on the Old Spice "Responses" campaign that took ad-world by storm a couple of weeks ago:

Extremely well told, there must already be some gold and titanium awaiting to be delivered to Portland. BTW, loving the current layout of W+K's site also.

(via Creativity)

UPDATE: looks like W+K asked Youtube to remove the video, there is still a copy in the link above

July 27, 2010
Mad Men is back

PeriodicTableofMadMen-Flavorwire-Miethner.jpg

The season premiere for every new season of Mad Men tv series is the key to a lot of efforts, that grow bigger as the audience of the series. So if last year it was about madmenizing ourselves, this year we've found other stuff, such as:

+ a periodic table of Mad Men references, to stay updated of everything's going on (via Flavorwire)

+ a job interview to find out which job could you be hired at Sterling Cooper Draper Pryce

+ a funny Jib Jab sendable video where you can put-your-picture in a 3-minute piece that tells about the whole story and its characters

+ Even a webinar reviewing different marketing topics and present both the 1960's point of view (by Sterling Cooper) and the 2010 point of view (by HubSpot).

June 11, 2010
Dulux colouring the world

Dulux "Let's colour" campaign is trying to transform, through color, all that abandoned and boring places that sometimes surround us. Besides the two sites, this is the tv-commercial presenting the whole thing:

(the agency is EURO RSCG London)

May 25, 2010
Go Beyond Borders Project - The fall of the Berlin Wall

Using digital media is a good way of reliving historic events from the past. Last year it was all about the 40th anniversary of the first lunar landing, with outstanding projects such as We chose the moon.

But last year it was also the 20th anniversary of the fall of the Berlin Wall, and that is how it was created the Go Beyond Borders Project, an initiative of Heimat Berlin and CNN International in conjunction with Berlin Tape Artist El Bocho.

April 02, 2010
Paso de los Toros is back

Last year, while writing about the maturity of argentinean digital industry i came upon a campaign for Paso de los Toros, a bitter tonic water. This year they're back, with some extended features that takes the user to an interesting online-offline-online-offline trip:

The agency is BBDO Argentina.

March 30, 2010
Orange Rockcorps, fun by help

I'm a big fan of this effort done by Orange and RockCorps altogether (first in the UK, then in France), called Orange Rockcorps, based on young people exchanging hours of volunteering for tickets to some really cool gigs:

Continue reading... "Orange Rockcorps, fun by help"

February 08, 2010
Agencies and the art of storytelling

Posting cool stuff on Adverblog is getting more and more difficult. I mean, I think the time of cool microsites is almost over. I was discussing the topic with some friends in Amsterdam the other day. To be successful and to be meaningful, you need to do more than a website. You need to connect it with the offline world, and surely you need to create a story worth being noticed and shared through social media. Paid media is no longer enough to drive traffic. And, in the same way a good/creative website doesn't make a campaign successful if you don't build an integrated action around it. So, getting back to the point, to become a cool campaign we can write about, you need to tell us a story that goes beyond sharing a link.

Continue reading... "Agencies and the art of storytelling"

January 29, 2010
Andes Teletransporter

This is an hilarious and brilliant way to promote your beer in Argentina, by Del Campo, Nazca Saatchi and Saatchi for Andes. Any description i provide wouldn't be worthy of the campaign itself, so check this video out to see what is it about:

January 20, 2010
Panasonic 8x Life

panasonic_8x.jpg

How hard is to engage people to create what is called "user generated content". So many try, only a few accomplish, as in this simple yet brilliant campaign coming from AKQA London for the launch of the new Panasonic Lumix ZX1 camera, featuring an 8x optical zoom.

With some sculptures distributed all along several places, a british object each of them but eight times larger than its original size, the whole press coverage drove people to a Facebook fan page, Panasonic 8xLife, where users could submit their own creations, related to perspective (as playing with the powerful zoom feature and in order to win a trip yo the 2010 Vancouver Olympic Winter Games), to be stored at some galleries that are pure joy and fun to watch.

(via One Show Interactive)

September 21, 2009
HBO Imagine

hboimagine.jpg

Two years after the superb HBO Voyeur campaign, HBO is coming up with a new and interesting narrative experiment called "HBO Imagine", where you can see some stories told from 4 different angles each, so you can see the whole story only if you check the four or them.

The first one is a 2-part experience: first up is a gigantic 4-sided film experience that will be displayed in NYC, DC, and Philadelphia.
+ September 17-19 NYC (Gansevoort and Little West 12th)
+ October 1-3 in Philadelphia (Old City District)
+ October 8-10 in Washington D.C. (Plaza at Adams Morgan)

On these gigantic 4-sided displays there are 2 different short films playing, directed by Noam Murro, and each film is the same scene from 4 different angle.

The online part, the website, is one of that rare pieces (because these days it's all about fast to see fast to share) that suggest there's a lot to explore and find, through a wonderful 3D menu, go check it out, it's really worth seeing.

The agency is BBDO NY, and as for the online, kudos for The Barbarian Group.

(via Barbarian Group's Facebook)

September 09, 2009
Audi: Electricity untamed

Some videos like this one appeared last week:

(you can check the Youtube channel to see more of this)

Continue reading... "Audi: Electricity untamed"

September 07, 2009

When online is so important even if it's not that important

August 23, 2009

PlayStation, PlayFace

July 15, 2009

Stockholm Pride

July 09, 2009

Tour de France and social media, tres bien

June 27, 2009

"The best job in the world" vs "Professional fan"

June 11, 2009

A house travelling for Vodafone

June 04, 2009

Wake up, Humans!

April 15, 2009

Mahou's Wikipeli, a 2.0 movie

April 07, 2009

Baker Tweet

March 12, 2009

The year the whole world went away

March 04, 2009

Wi-Fi advertising

February 22, 2009

Work is in the air...

February 19, 2009

Vamos, vamos, Argentina!

January 14, 2009

That monster, love

December 29, 2008

Party time

December 09, 2008

Zuji: Helping holidays happen

November 10, 2008

Art meets Google Street View

November 07, 2008

No Hunger

October 03, 2008

Things to do in Halloween day

October 31, 2007

eBay, TV advertising 2.0

October 30, 2007

Bacardi Murmansk Route

October 07, 2007

Nike Supersonic: run faster to party

October 04, 2007

The other lunch break

March 28, 2007

CK "what are you in 2" missing piece

November 27, 2006

The Penguin Gallery: get real

October 23, 2006

Nivea, stay on the good side

October 09, 2006

Smart: an unbelievable offer

May 29, 2006

Volkswagen launches Beetle Art

May 23, 2006

Opel, prepare your hair

May 06, 2006

Mystery Solved

April 02, 2006

24: The game it's not just gimmick

March 15, 2006

Wish you were here! (or maybe not?)

February 03, 2006

Land Rover pushes G4 challenge across new media

February 01, 2006

5 seconds of fame

January 23, 2006

Nestl├ę launches Kit Kash 2006

November 16, 2005

Product placement gets smarter

November 09, 2005

It's all a game for Nescafe

September 13, 2005

MTV UK, another step towards interactivity

September 08, 2005

Find Ricola's mystery cougher and win

July 31, 2005

Zippo Love Tour

July 25, 2005

Vodafone targets cynical mobile users

July 11, 2005

Festival Buddy, smart viral idea for Virgin Express

July 06, 2005

London 69, a sexy campaign for Eurostar

June 28, 2005

Thoughts on outdoor advertising and SMS

Chevrolet and your style

June 27, 2005

The Samsung "Fantastic Four" movie

June 17, 2005

Guess what does Batman drink and eat?

June 16, 2005

The Tropicana Breakfast Club

June 15, 2005

Lancia: United_Against_Ugliness

The Republic of Lauda

June 09, 2005

Verizon and the broadband stories

June 01, 2005

LG kicks off the "Six Degrees" campaign

May 18, 2005

3M: interactivity at its best

April 25, 2005

High interactivity for Adidas

Fanta: fun & SMS

April 09, 2005

"Naturally Beautiful" campaign launched

April 08, 2005

In the Navy!

February 24, 2005

Transport for London: online it's better

January 25, 2005

Volvo: Life on Board

November 15, 2004

It's time for the "Digital Joy"

November 12, 2004

NestlÚ promotes cereals among teenagers

October 19, 2004

BrownCo targets active traders

September 07, 2004

Heinz Bienstar integrated campaign

September 06, 2004

Absolut Raspberri debuts online

September 03, 2004

Levi's Anti-Fit Fall campaign

August 30, 2004

Impulse: Love Every Bit

August 27, 2004

Integrated mktg action for Vin Diesel

July 13, 2004

Try with media-neutral ideas

July 01, 2004

CK: Summer in the City

June 07, 2004

Trust the druid

May 28, 2004

Voyager's online promotion

March 29, 2004

Who's the most original father?

Discover Plan´┐Żte Danette

March 22, 2004

Hoverspeed rebrands with new media

March 04, 2004

Tv + Web = winning combination

February 20, 2004

Pepsi-iTunes promotion hacked

February 19, 2004

A new chapter in integrated marketing

February 17, 2004

Ries on integrated marketing

February 09, 2004

Tv + Web = Mitsubishi SuperBowl success

February 02, 2004

I'm ready for Opodo

January 27, 2004

Make Money Be Happy (part 2)

January 18, 2004

Delta Airlines integrated marketing

December 29, 2003

Integrated campaign for Amanti

December 12, 2003

Unusual integrated marketing

November 27, 2003

Back from the Forrester Consumer Forum

November 19, 2003

MTV presents 'Made in dream' competition

November 06, 2003

Everything you need to know about Reebok

November 05, 2003

IAB UK ready for an advertising push

October 15, 2003

New York City as a brand

October 10, 2003

Ocado: 'Be more demanding' campaign

October 09, 2003

Mercedes: Oktober Fest online

September 29, 2003

Online advertising, the sweet way

Asics: guerrilla marketing push

September 23, 2003

FT to launch fully integrated campaign in Asia

September 22, 2003

Integrated marketing campaign to attract tourists to Ireland

September 15, 2003

Lucozade: brain energy in a bottle

September 09, 2003

02 free SIM campaign of the month

September 04, 2003

Tv tests loyalty with sms

September 03, 2003

BMW offers advanced Internet services

September 02, 2003

Ferrero online marketing to kids

August 07, 2003

Drink, play and win

Advergames, Jeep and Lara Croft

Are looking for more cool interactive ideas? Check the archives


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