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Interactive marketing and other great advertising ideas since 2003
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November 05, 2010
Update the rainbow

Cool campaign from Skittles, going full on the live element. Enter an update and 15min later, you'll get your update visualized by a real person in a YouTube video. A whole battery of Skittles call centre peeps are working at office hours (UK) to make it all happen. A worthy follow up to the semi-live Old Spice personalized YouTube attack, earlier this year.

Screen shot 2010-11-05 at 4.51.37 PM.png

November 04, 2010
Etiquetas for Indio beer


This one is a one from us. Cerveza Indio probably has one of the best brand stories in Mexico, as its original name was "Cuautehmoc" (an aztec king), but apparently nobody called the product (a bottle of beer) by that name but by referring to it as "El indio" ("The indian", because of the character on the label). And in the end, the brand decided to rename itself as "Indio".

In the spirit of that, the brand releases every year some special editions with different labels, trying to pay a tribute to that mexican urban culture that inspired its name, so "Etiquetas" is a website containing some stories we created for each label, i.e., the "Loteria" ("lottery") one:

You can check the other ones at "Etiquetas" website.

July 09, 2010
Cadbury round YouTube player

To promote its roll pack, Cadbury is using the YouTube video player its own crazy way.


Kind of a way to think "out of the box".
Too bad you can't embed it, as it just a technological optical illusion, but one can enjoy the little bit of non sense fun and craziness the chocolate brand provides once again.
This campaign has been rolled out by Saatchi & Saatchi for Cadbury Australia.

May 12, 2010
Jillz loves football

You might know Dutch apple cider brand Jillz from their almost controversial commercial Fresh Men, back in 2009. This week they launched a follow up. Clearly targeted on women, it features the same spicy over the top men again. But the call for action makes it interesting. They want you to vote against the rule that doesn't allow football players to take off their shirt after a goal. This way, the upcoming World Cup football in South Africa should become interesting for women too.

April 26, 2010
Heineken's Men With Talent

Last week, a teaser on several Dutch TV channels announced a new talentshow called Men With Talent. As there was no further information available, confusion was around. But today it turned out to be the new Heineken commercial, making fun of the talentshow overload we're experiencing. Men With Talent is the official and worthy follow up on the highly successful Walk In Fridge commercial.

April 02, 2010
Paso de los Toros is back

Last year, while writing about the maturity of argentinean digital industry i came upon a campaign for Paso de los Toros, a bitter tonic water. This year they're back, with some extended features that takes the user to an interesting online-offline-online-offline trip:

The agency is BBDO Argentina.

March 12, 2010
Heineken activation in Italy

I loved this when i saw it this morning. The faces of the people when they found out what is happening are simply beautiful, really engaging.

(thx Carlos!)

January 29, 2010
Andes Teletransporter

This is an hilarious and brilliant way to promote your beer in Argentina, by Del Campo, Nazca Saatchi and Saatchi for Andes. Any description i provide wouldn't be worthy of the campaign itself, so check this video out to see what is it about:

January 13, 2010
Coke "Happiness Machine"

Good way to create some interest in a vending machine. Found it some kind of funny :)

January 04, 2010
The world of Chiquita

Everybody needs a website. Even a banana. Chiquita has recently launched an heavy Flash website to promote its bananas. To be honest the website has nice visuals but it's pretty dull in contents. A banana is a funny product, there are so many things to invent with it (don't get me wrong!! :-) that I would have expected Chiquita to crazy and use more irony.


November 19, 2009
Weetabix powers Google's librarian

Did you know that behind Google there is an old, fast and wise librarian? See it yourself at Of course she's fast and effective because she eats Weetabix...


I can't help having contrasting feelings about this campaign. At first I found it smart and simple, but now I'm not sure about the idea of relying on another brand popularity to sell another brand. I find it kind of weak and surely applyable to more brands than just Weetabix.

The agency is WCRS.

October 22, 2009
Martini Moments

Martini Netherlands released this entertaining film, featuring some pretty people having their 'Martini Moments'. Interesting is the fact that it is a web only film, which is still pretty unique in Holland. When distributed right, such film can set the emotion around your brand, which can be very valuable. Hope to see more..

Music is by Dutch singer Caro Emerald.

Via DutchCowboys

October 12, 2009
Birds vs Humans Pt 2

Pt 2 of Birds Vs Humans this afternoon. I was delivered a locked wooden box which had a tag on the front that asked me to revisit the website. Once I did that I was given a code to unlock the box. Inside was a stack of fresh apples and a cooler filled with ice and bottles of the new cider 5 Seeds. The facebook page also had further content uploaded revealing the creative idea behind all the hype. Cool hype campaign and looks like the production values are huge! The agency is Holler.

Continue reading... "Birds vs Humans Pt 2"

October 11, 2009

Put on a panto and become a star

October 05, 2009

Absolut: You're with the band

September 27, 2009

5 Seeds

September 22, 2009

NYC's Menu Labeling Law

Asylum 626

September 15, 2009

Wicked Energy

September 07, 2009

Mentos: the kiss kamasutra

August 11, 2009

Red Bull soap boxes Vs Rexona trolleys

Dunkin' Run: be a hero through donuts

July 29, 2009

Doritos ID3: this is entertainment

July 22, 2009

Hellmann's #Realfood infographic movie

July 12, 2009

Coke website takes summer off

June 29, 2009

#interactivemonday: Billy Tweets and Loaded

June 20, 2009

A website from the Golden Age

June 08, 2009


June 04, 2009

Carlsberg: Where's the Party?

Skinny Blonde

June 02, 2009

Nissin Ufo Noodles

May 24, 2009

Mojito time

May 16, 2009

Wasa, the perfect breakfast

May 11, 2009

A contemporary beer

April 27, 2009

Marcolini, the Web is not enough

April 21, 2009

Coke Lives Positively

April 16, 2009

What if outdoors could talk

April 15, 2009

Delicious Lolita

Mahou's Wikipeli, a 2.0 movie

March 23, 2009

Chlorophyllo, mes que un heroe

March 08, 2009

The Frito Lay methaphors

February 27, 2009

Bavaria spoofs Heineken walk-in-fridge

February 17, 2009

The DyDo Drink world

February 06, 2009

Heineken's user generated Walk In Fridge

February 03, 2009

Cravendale is back (and still has something to say)

February 02, 2009

The First Worlwide Site Where Nothing Happens

January 07, 2009

Whopper Sacrifice

January 06, 2009

Know the signs

December 29, 2008

A nice Christmas card

Talk to the plants

December 27, 2008

Merry Christmas the Coca Cola way

December 18, 2008

Fanta plays with great mobile applications

December 14, 2008

Say cheese!

December 12, 2008

Red Bull settles in the Playstation Home

December 09, 2008

Logorroic Sprite

November 17, 2008

Interactive love at first "site"

November 08, 2008

The Eco Dance

November 03, 2008

Ringtone yourself

Kod: Zero

October 28, 2008

Feel the flavour

October 02, 2008

Hotel 626

September 29, 2008

Poke your Sensible!

September 22, 2008

Sprite, don't lie

September 20, 2008

The White Rabbit

September 12, 2008

Run Cactus Kid, Run by Oasis

Re-charge your Nescafe

September 09, 2008

Kit Kat Chunga

August 25, 2008

Sally in Wonderland

August 19, 2008

Vodka, a journey to America

Coke Zero, Trust Your Buds

August 18, 2008

Online noodles marketing

July 30, 2008

Lost on the Corona Beach

July 29, 2008

The "We8" side of Coke

July 24, 2008

Coke Zero and the NASCAR challenge

July 17, 2008

Happy Birthday Chupa Chups

July 14, 2008

Absolut black & white

June 29, 2008

Russian Standard Vodka, nice website

June 21, 2008

Absolut Colors of "coming out"

May 18, 2008

New Level Vodka

May 17, 2008

Lipton, Green but not that Clear

May 04, 2008

Heineken, the barrel and the comic strip

May 03, 2008

The Mentos KissCam

May 01, 2008

The Absolut Line to the Top

April 27, 2008

Heineken Destination Moscow

April 07, 2008

Milk is the White Gold

March 28, 2008

Damn Fuc**ing Tasty

March 26, 2008

Taste a different Fanta

March 22, 2008

The chocolate quiz

March 16, 2008

In an Absolut world

January 30, 2008

Psychoanalysis for a cream egg

January 29, 2008

The British Heart Foundation offers Food4Thought

January 28, 2008

Ultimate KitKat break

January 17, 2008

The Happyness Factory is hiring

January 16, 2008

Domino's Pizza Builder

January 08, 2008

The McPoland site

December 31, 2007

The sexy side of Orangina

December 13, 2007

The Heineken Delivery Men

November 14, 2007

W for Vodka

November 06, 2007

Red Bull contest misses some energy

Welcome to Blackville

October 30, 2007

Bacardi Murmansk Route

October 16, 2007

Milk friends for life

October 05, 2007

All you need is cheese

September 27, 2007

Are you ready for the Read Fruit Farm?

September 16, 2007

Stella in 1366

September 12, 2007

Crazy Norwegian food campaign

September 05, 2007

Milk Matters (and goes crazy)

September 01, 2007

Cadbury's Gorilla

August 28, 2007

Wrigley's 5 and the sensory experiment

August 26, 2007

Shakerboarding for pizza

August 16, 2007

KFC launches Hunger Strike

July 19, 2007

Stride Gum Factory

June 28, 2007

Asahi launches new lifestyle site

March 15, 2007

Get the Glass & wait (but it's worth it)

February 04, 2007

A short film called Hands

January 21, 2007

Beer, music and laughs

January 04, 2007

Urban video spam?

December 13, 2006

Pepsi's "can art"

Playstation against obesity

November 23, 2006

Starbucks, it's Red, again

November 21, 2006

Discover Hotel Campari

November 09, 2006

An healthy edugame

October 30, 2006

Coke brings Australia to Scandinavia

October 26, 2006

The Halloween soup

Don't cook, work

October 23, 2006

Unravel Tiger's secret

October 17, 2006

Mary Stuart, a conspiration and an advergame

Chiquita and the banana tycoon advergame

October 16, 2006

Nestlé celebrates Ramadan online

October 10, 2006

M&M;'s chocolate and movies challenge

September 06, 2006

Tiger also likes Ajax

September 05, 2006

Hubba Bubba and the Big Bubbles

Basketball advergame for Sprite

August 16, 2006

Online marketing with musicals

July 24, 2006

Do you feel sunny?

July 17, 2006

Mc Donald's solar clock

June 20, 2006

Coca-Cola is now Blak

June 13, 2006

The beans' power

May 09, 2006

Danone: football for kids

May 04, 2006

The Heineken invasion

April 19, 2006

Frozen pizza and viral marketing B2B

April 12, 2006

Amazon and Bacardi step into "audio" marketing

The milky viral

Coca-Cola, everybody wins

April 09, 2006

Are you Bamboocha?

April 07, 2006

Red Bull Flugtag advergame

March 30, 2006

Creme Eggs and podcasting

March 28, 2006

Are you a Friend of Bright?

March 27, 2006

Relentless virals ain't viral

March 09, 2006

Heineken pushes its new beer online

March 05, 2006

Healthy eating calculator by McD

December 01, 2005

An Absolut Christmas

November 21, 2005

Absolut second skin

November 08, 2005

Sprite: spray it, don't say it

November 03, 2005

It's Beaujolais Nouveau time (online)

October 27, 2005

Online marketing to kids: Nestlé Picoland

October 26, 2005

Mentos Sheep Volley

October 20, 2005

"Absolut-style" branded entertainment

October 19, 2005

Beer black power

October 11, 2005

The Bud drunk superhero

October 07, 2005

The Absolut beer celebration

Streetdance McDonald's style

October 04, 2005

Campina Optimel: that's slim!

September 29, 2005

The Burst Bubble billboard

September 27, 2005

The Slim Fast Jail

Boom time for food ads in the UK

September 16, 2005

Bacardi abandons the Latin Quarter

September 15, 2005

The Coke Pizza

September 06, 2005

Diet Coke presents Hotel You

August 25, 2005

Kraft Food: recipes for your iPod

August 24, 2005

Uruguay: happy birthday Pepsi

August 19, 2005

Chip&Go; Tv spot

August 13, 2005

Heinz (very) Hot Ketchup

August 12, 2005

Mobile coupons and traditional marketing

August 10, 2005

Triomega: a viral marketing missed chance

August 08, 2005

Snickers satisfies you with irreverent advergames

August 04, 2005

Pepsi icons invade Messenger

MSN's Creative Showcase: June winners

Sexy men banned from alcohol ads

August 02, 2005

McDonald's baby food

July 30, 2005

Webisodes for Unilever

July 27, 2005

The soft drinks battle is online

July 26, 2005

Coca-Cola, a World of refreshment

Mc Donald's french fries relay

Peroni, beer and football

July 19, 2005

Pepsi online strategies in France

Kellogg's: your new dress

July 18, 2005

Advertainment for Nestea Ice

Are looking for more cool interactive ideas? Check the archives

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