I remember when i first posted about the Corona website i had the same feeling: will someone get me a Corona, please ?
Coronoa could enhance the campaign with some social media component. A widget with the sand game would be nice. BTW, have you scrolled to the left / right on the beach ? There's a few more hidden goodies there.
On the one-visit branding, it all goes down to how the experience reflects in the long-term recall. Even if you visited once, as long as you remember it a few months later it's still effective. For instance, i only visited subservient chicken 3 times, but it's something that i still remember today. The same goes for Get The Milk.
Both great campaigns, but with long longevity. If you're looking for short term frequency, you'd better stick with something like icanhascheezburger. Just kidding.
Posted by: Armando Alves at July 31, 2008 01:32 AM
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I allready longed for a beer just by glancing at your first screenshot. So did you, and so did Armando. Maybe that short moment of need for the product was all they aimed for...
Posted by: Buzzing Bees at July 31, 2008 03:32 PM
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i don't get it. the ads are boring. the easter eggs are obvious. the website is beautifully designed, ok, but this looks like a "client" side website to me.
Posted by: gromain at July 31, 2008 04:04 PM
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Thanks for your feedback. But I'm not convinced yet ;-) Next time I'll buy a beer at the supermarket is going to be a 1664. Even if I never visited their website (or maybe I don't remember having done that).
Posted by: Martina at July 31, 2008 09:52 PM
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Where's the beef? No content = no return visits...
Posted by: Joe Koufman at August 2, 2008 12:42 PM
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Coors made a good hot site associating Cerveza y Chicas around coldness y hotness, pretty interesting, check it:
www.piensaenfrio.com
Posted by: Victor at August 4, 2008 10:13 PM
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A typical example of a production company trying to create the idea. It looks good (what Big Spaceship do well) but conceptually it just doesn't come off.
In a year from now when the execution wears off, we will struggle to see the idea.
Posted by: Hendry at August 5, 2008 05:05 AM
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as far as i remember, it's BBDO NY who are in charge of the relaunch of the Corona brand, i don't know if the idea of that site comes from Big Spaceship... :)
Posted by: Daniel Granatta at August 5, 2008 11:27 PM
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to be honest theres not that much effort being put into the beauty of a website. sure theres tons of training required but most web designers and multi produce sites rapidly
Posted by: Orange County Advetising Agency at August 6, 2008 08:05 PM
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