This is interesting. A digital brand like Yahoo! goes offline and uses outdoor advertising (yes, interactive billboards) to explain the features of the mobile apps for Yahoo! Mail, Yahoo! Messenger, Yahoo! Sportacular and Flickr. Created by Goodby Silverstein & Partners the campaign is currently running in San Francisco.
The city becomes your playground (and this is not new), players earn points for their neighborhood and at the end the winning "team" will get a block party with a performance by the band OK Go.
For once, am I allowed to say I don't like this initiative? It looks too complicated and artificial. And the recap video they put together doesn't give me the feeling of spontaneous engaged interactions. What do you think?
The latest Wonderbra outdoor campaign is all about user generated content. Conceived like a mosaic made of about 8000 images of women in their bras, the creativity forms the image of a close up shot of the bust of Wonderbra model Katie Green.
The underwear brand has also launched a website that is the interactive version of the outdoor and gives space to all the girls who submitted their photos to become part of the big shooting for the campaign.
You can think of Orwell's Big Brother or, as you prefer, of Dick's Minority Report. Whatever the case, it's no longer science fiction, it's real. MINI Usa has launched a scary (sorry I must say it) outdoor campaign targeted at MINI owners. In cities such as Chicago and Miami they have installed digital billboards who are able to receive identification messages from the MINI's passing by. As the car is tagged with information about the owner, the billboard is able to recognize the driver and greet him/her with a personalized message.
This campaign sets a new frontier in 1to1 marketing, but it's also important to say that the drivers involved in this promotion actually opted-in to be part of the game. Fools or curious it's impossible (yet) to say. However the campaign is rising comments and polemics not only for the extremely personal yet public relationship MINI wants to establish with its clients, but also for the potential risks of such campaign in terms of driver distraction and road safety.
On Marco's blog another great social campaign I feel like "stealing" and sharing with you. It has been created by the Miami Ad School for the Transport of London, and it aims at encouraging people to report unusal behaviours they might happen to see on public transportation.
At first I've been attracted by the artistic side of the creations, but there's actually much more than a nice illustration to observe and comment.
Click on the images to read the story they portrait, and think about the feelings they trigger in you. I must say my reaction has been of sadness and conscious awareness of the world we're living in. And it's weird that one has to use art and poetry to get people's attention on the dangers we might face and might help avoiding. Art and poetry should be used to celebrate love and happiness, not to force you to keep your eyes on your travel companion's bag. In any case, the ads are lovely.
In the age of consumer generated content, "tagging" moves to the real world, with this interesting initiative Sergei has just told me about. It's a guerrilla action with the objective of raising the level of consumers' awareness about the quality of outdoor advertising in a city. (I would say it's also useful to advertisers to understand what people think about their ads)
In Berlin and Seoul guerrilla "soldiers" have been tagging outdoor ads with personal evaluations delivering messages such as "this ad makes me sick", "I like this ad", "I find this campaign boring" etc...
Following up from the use of Street Art late last year with the commissioning of Speto, Brahma have created this hand painted Outdoor poster to advertise the Troco Brahma festivals in the UK. An extremely impactful execution which is only ruined by fact that still up despite the festival being over.