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Interactive marketing and other great advertising ideas since 2003
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June 24, 2005
An unbreakable idea

The idea of Rethink (Canada) to promote the 3M security glass has been awarded with the Silver Lion for Outdoor advertising.

[3 million in fax bills (with real bills on top) was placed between panes of transit glass treated with shatter-resistant coating].

Comments on this entry

This is a really good idea... it is said that only the first one are true.

Posted by: Patrick (France) at June 25, 2005 06:32 AM


The kids round here would unpeel that shelter like a banana. ceramic from a spark plug fired with catapult.

Neat idea. If they really believed it the bills would be real.

Posted by: Edward Teague(UK) at June 30, 2005 03:58 PM


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