adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
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December 20, 2010
Beautiful experiments about Internet gifts and stolen pixels

I love these little projects without brand, experiments with an interesting point of view about how users or media behaves, often understanding that better than most of the brands out there.

giftfollower.jpg

First of them is Gift a follower, a nice way to reward (in the form of a surprise bag) one of your many followers-friends in social media space at a $1 rate.

stolenpixels.jpg

100.000.000 stolen pixels is an interesting experiment from Kim Asendorf, stealing pixels from another sites in order to create an archive-directory of them. Would be nice applied to other elements of digital media space, like stealing pixels from horrible banners to make them "in jail", or things like that :)

December 13, 2010
Teach tech to your parents

techsupport.jpg

Brought by Google, Teach Parents Tech is a nice way to deliver tech support or advice to your parents.

(thx Luis!)

June 07, 2010
Adidas Originals - Cantina

You've probably seen these Adidas Originals sneaker collection, based on Star Wars characters. Then it's time to go to Mos Eisley Cantina (needless to say that Snoop Dogg with a lightsaber is far more scarier than Luke Skywalker)

June 02, 2010
Coke: The secret is out there

cokelivefeed.jpg

This caught my attention this morning, quite good for a teaser, Coke's secret formula turned into an ARG:

There are a few links (this and this and this and this and this and this and this) inside the video to follow the story.

(via Stolen Genius)

April 19, 2010
Easyjet, ecommerce and Facebook

Marketing on Facebook is continuously evolving, while getting people's attention is getting more and more difficult. The coolness of the brand isn't a good reason for keeping its status updates in someone's timeline. So the same basic process applies in order to gain fans and keep them loyal. Once again, it's all about being valuable, providing good, amusing or best of all, useful content.

easy_facebook.jpg

Easyjet has recently launched an Holiday Planner within its Facebook fan page. It's an application that allows fans (yep, you need to become a fan in order to be able to use it...) to plan holidays together with their friends. And very soon they are going to add a feature that will allow people to buy plane tickets directly from the social network, without having to visit the Easyjet website.

This is going to be a huge shift. We are starting to get used to give up our brand websites to let interactions with the our brand to happen mostly on social media... but ecommerce... that's another story. As a marketer, I don't know if I'm ready for this. Interactions and relationships on Facebook are so volatile. Also, trust is so difficult to get. I appreciate it's important to provide consumers with options but I can't imagine the death of the website to be too close.

March 29, 2010
God save the brand (experience)

I apologise. With World Cup just 2 months ahead, my time for blogging is almost non-existent. I feel bad for not taking care of Adverblog, but it's worse is that I don't even find the time to browse around and check the links I receive for my own interest and education.

Today I've been lucky, on a friends' website I found a very good collection of links to a selection of 25 great ecommerce website designs. The selection is a good starting point to discuss how an ecommerce homepage should be.

diesel_video.jpg

A lot of people think that if you give too much space to the brand experience, than consumers will not understand that is a retail experience. Others argue, that if you manage to "sell" the brand experience well, than consumers will also buy the product. Because of my background, I tend to agree with the latter opinion. However, a few recent experiences actually proved me that more product less brand is better if your focus on ROI. Nevertheless, I finish my confusing post by sharing a link to a brilliant ecommerce enable brand video by Diesel.

God save the brand!

March 08, 2010
BMW Experiment

The new BMW S 1000R is allegedly the most powerful liter bike in the world.

And this is a viral-intended video to support the launch:

(via Viralmente)

March 04, 2010
OK Go and their viral videos

Even if you don't like the music of OK Go, you have to give them credit for the creativity of some of their videos, including the classic and iconical "Here it goes again".

These days they bring some magic again with the video for the first single ("This Too Shall Pass") of their new record. Looks like a single-take, which is amazing, and even if it weren't, who cares, almost a million views in three days speaks really well about it, check it out:

Oh, and also featuring some making-of videos: 1, 2, 3 and 4

January 12, 2010
Lego Click and the Big Ideas

Lego just released this very nice short film, directed by brilliant Leigh Marling / Blue Source, called Cl!ck :

The movie celebrates the Eureka moment, the generation of great ideas, what Lego calls a Click moment, and invites you to visit the hub of the program, www.legoclick.com, a virtual canvas of ideas, inspired moments, quirky stories, solutions and tips, working as a collaborative plateform to inspire people.

Lego click.jpg
Continue reading... "Lego Click and the Big Ideas"

January 06, 2010
Your line of fans

rexona_fans.jpg

This one is a one from us that we did last autumn for Rexona Teens, a deodorant for teenagers that, being always the same product, changes its tagline every year, "Dance and teens", "Love and teens" or, in this case "Fans and teens".

To support this last one we created a little promo using a Facebook app called "Your line of fans", that allows you to show if you're a better fan than others, and you're required to create the longest line to support your favorite artist, inviting your friends to be formed in your line (and then the friends of your friends), so you could use the line to try it to be the longest and also to meet new friends that share with you the same interest in that artist.

In the end, the longest line (whoever the artist is) could get some tickets to attend some shows from that artist (looks like Jonas Brothers rule for teens) Here's a little video explaining the project:

January 05, 2010
Mistery of the tree

misterio_arbol.jpg

13 Rue del Percebe (13, Barnacle Street) (an example here) has been one of the most traditional examples of surreal humor in Spain for ages. Following that kind of humor, Orange Spain released an interesting project (done by Binaria) last Christmas called "El misterio del arbol" ("Mistery of the tree"), a series of animated episodes where some characters living in the same neighborhood have to find out who has stolen the Christmas tree.

Continue reading... "Mistery of the tree"

October 11, 2009
Put on a panto and become a star

putonapanto.jpg

Robinsons Drinks is one of the most famous juice brands in the UK, and now they're looking for a star making auditions all over the place. This website, "Put on a panto", is a fantastic place to start your rehearsing, with beautiful content and animations done by Pirata London for BBH London.

Lufthansa "My Sky Status"

myskystatus.jpg

MySkyStatus is a fine website-app by Profero NY that sends altitude, location, departure and arrival updates to your FB or Twitter account from the different flights you choose (in any airline). Ideal for those people who have to pick other people up at airports. Wouldn't be nice a mobile app for this?

September 22, 2009

Asylum 626

August 31, 2009

Placebo and the music videos industry

August 14, 2009

Vimto's "High dive"

August 11, 2009

Dunkin' Run: be a hero through donuts

June 01, 2009

The man who motivated Michael Jordan

April 17, 2009

Puma Lift

March 23, 2009

Our song

February 22, 2009

The day i became a pariah

February 19, 2009

Rock hard and build your future

February 02, 2009

Marketing trends for 2009

January 27, 2009

Play(with)Muji and buy

January 19, 2009

Detective Stripes has just come into town

January 15, 2009

60 years of Puma

January 14, 2009

That monster, love

December 09, 2008

NYTimes Conversations

December 08, 2008

Fiat 500 by Diesel

November 26, 2008

Uniqlo meets Cirque du Soleil

October 02, 2008

Hotel 626

April 25, 2008

Schweppes Balloons

March 03, 2008

The Showdown Interactive

July 04, 2007

AXE in Japan

March 26, 2007

Meet the Michelin man

December 12, 2006

On Toyota's Mind

May 23, 2006

Bizznizz, make money at 12 years old

May 04, 2006

The Heineken invasion

April 02, 2006

Adidas Adicolor: a beautiful concept

January 30, 2006

The Hilton journeys

January 26, 2006

Experience Mercedes from A to S

October 27, 2005

Online marketing to kids: Nestlé Picoland

September 06, 2005

Diet Coke presents Hotel You

May 31, 2005

Branding online for the IHT

May 24, 2005

Which value do online competitions bring to a brand?

May 05, 2005

Big brands not so smart online

January 26, 2005

New online push for Mini

December 03, 2004

Branding campaign for Meetic

November 24, 2004

Discover the RBK Streets

November 22, 2004

SonyEricsson: the internet is undervalued

November 16, 2004

The power of CNN Under Your Command

November 09, 2004

Karlsberg presents Mixery's music portal

October 05, 2004

Branding online for the TGV

Philips' sense and simplicity

September 15, 2004

"We know why you fly"

August 24, 2004

Branding is back

August 05, 2004

"Race the Pros" builds awareness

July 07, 2004

Brand building: the experience economy

June 07, 2004

Mini launches the Challenge

June 02, 2004

ING Bank: online internal branding

June 01, 2004

Siemens launches online magazine

Speed meet... AOL

May 18, 2004

Branding in online communities

May 05, 2004

Less calories, more brand

April 13, 2004

Reebok: ugly but it works

April 12, 2004

Paradise Island on iVillage

March 10, 2004

What about branded edutainment?

Mini runs on Messenger (why?)

March 08, 2004

Online ads work for branding

January 21, 2004

Web + Tv ads boost brand awareness

January 13, 2004

Interactive ads increase brand awareness

January 10, 2004

Make-A-Flake, make a viral campaign

December 13, 2003

Coca-Cola and the Web: love's in the air

September 05, 2003

Online advertising works! (at least on Babycenter.com)

September 02, 2003

Ferrero online marketing to kids

August 28, 2003

Levi's Europe autumn branding campaign

Visa gets ready for the Paralympic

August 27, 2003

Brand Building on the Internet

August 26, 2003

Visa's online branding strategies

August 20, 2003

Zuji new campaign by M&C; Saatchi

Experience Mercedes-Benz online

August 19, 2003

Automakers advertising online

Pfizer targets Hispanic community

August 08, 2003

Join the virtual queue for the new Golf V

August 05, 2003

A new era for Sponsorship

July 29, 2003

All eyes on Samsung

July 25, 2003

Interactivity, comprehension, and persuasion

July 22, 2003

Sony goes viral

July 14, 2003

Half-page ads: a good deal?

June 26, 2003

Skyy Relaunch Goes To The Movies

June 23, 2003

Lycos new face... ops, muzzle

Online Branding: The Next Generation

May 26, 2003

McDonald´┐Żs delivers food facts on new website

May 21, 2003

New eBay deal welcomed by brands

Sony to Launch 'Charlie's Angels' Game Online

May 20, 2003

Online advertising, branding and direct response

Are looking for more cool interactive ideas? Check the archives


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