adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

March 10, 2004
What about branded edutainment?

Shanks Group, a waste management company based in the UK has launched an edutainment game to explain children the advantages of recycling. The Re-Cycler game, developed by Tamar is accessible from the homepage and features a cartoon character which engages children to recycle differentiating between organic, glass and metal waste.

It's an excellent idea of branded edutainment (or branded edugames). I believe more companies, especially the ones interested in the promotion of ethical issues, should seriously consider such initiatives to engage and teach children.

Comments on this entry


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog