The product is then shown, as a medium for the boy to achieve something and not as the main thing of the campaign, i love this. There was some discussion about if the story was true or faked, and although i think it's true, does it really matter? the content and the organic nature of the whole thing makes it entertaining enough as to be one of the cutest thing i've seen coming from Spain lately.
Another online campaign that taps into the live element. This time it's the Swedish Post that helps you create your own unique Christmas postcard. They set up 4 live camera's on mountain Funasdalsberget to create a scenic setting, including snow and reindeers. You can make screenshots and send them as a physical postcard. Happy card hunting!
This one is a lovely one. The AACD (Association for the Assistance of Disabled Children) is a non-profit organization that has been providing assistance to people with disabilities for the last 60 years. It is the main treatment and research center, and probably the greatest Brazilian benchmark for the social inclusion of disabled people.
Then, Agencia Click Isobar invited designers around the world to create Unique Types, very special versions of fonts inspired on the AACD children. All the fonts were created under Creative Commons and may be used freely and at no cost. Designers, Agencies, Advertisers and Media Vehicles worked together to implement the project, being the fonts created, used in advertising ads and published. Once they are published, part of the ad's revenue goes to AACD.
Cool campaign from Skittles, going full on the live element. Enter an update and 15min later, you'll get your update visualized by a real person in a YouTube video. A whole battery of Skittles call centre peeps are working at office hours (UK) to make it all happen. A worthy follow up to the semi-live Old Spice personalized YouTube attack, earlier this year.
Vodafone is challenging F1 champion Lewis Hamilton, to race against the speed of it's improved mobile data network in The Netherlands. To make it an actual challenge, Vodafone calls for 28.800 Facebook users to join the race in a virtual car on Facebook. The time it takes Vodafone's network to download all of their profile pics, is the time to beat for Hamilton. The actual race will take place on a secret track - Schiphol is rumored - on the 13th of september. The race will be aired live on Facebook.
Although the hype is gone..., you still remember of Chatroulette, don't you? If not, let me tell you that it's still alive and yet there are some brands (a couple of examples here) using its random nature to connect with people out there.
It's hard to find new and entertaining ways for a YouTube takeover, but this interview with Sylvester Stallone on his new movie Expendables definitly is. Ok, the destroy thing is not so new, but the interview concept, the integration with the related video's, the pause button and the 'don't forget to share' part are great. This interview is over!.
have put together a short film called Im Here. It is a 30-minute love story about the relationship between two robots living in L.A. The film can only be viewed at certain times online and operates just as a cinema with a limited amount of tickets every day.
I like the way they've created hype around the content by mirroring the offline cinema experience but i think the client may have panicked at the number of people being turned away because it's now on every two hours... Still 230,000 people viewed on it's first weekend so it's doing better than a lot of offline movies. Check it out here
Vodafone just launched an interesting campaign in The Netherlands, featuring an online social fortune-teller. The mysterious Madame TreSesti invites you to her stunning work station to give you a true social reading. This reading is based on your Linkedin, Twitter, Facebook and Hyves (Dutch) data, with some fun outcomes. Made by Dutch agencies Achtung! and They for the Vodafone 360 service.
It's March, and if you like basketball you'll probably know that March it's time for the NCAA Basketball Tournament, the famous "March Madness". "The Ivan Brothers" is the first video of a smart campaign brought by Capital One Venture Card.
How hard is to engage people to create what is called "user generated content". So many try, only a few accomplish, as in this simple yet brilliant campaign coming from AKQA London for the launch of the new Panasonic Lumix ZX1 camera, featuring an 8x optical zoom.
With some sculptures distributed all along several places, a british object each of them but eight times larger than its original size, the whole press coverage drove people to a Facebook fan page, Panasonic 8xLife, where users could submit their own creations, related to perspective (as playing with the powerful zoom feature and in order to win a trip yo the 2010 Vancouver Olympic Winter Games), to be stored at some galleries that are pure joy and fun to watch.