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Interactive marketing and other great advertising ideas since 2003
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December 13, 2010
mcm Web Fight

Lagardere French Tv channel mcm has a funny way to announce they will now broadcast some wrestling content (ROH), by giving you the opportunity to transform any/your site in a wrestling ring.
Check out how Adverblog has been "visited" by some friendly and sexy wrestlers... here.


Credits for this campaign go to BETC Digital.

Paradores Ice Xmas

I like this action from JWT/Delvico Madrid for Paradores (a tourism partnership in Spain) because is so simple and because you wouldn't expect that client doing this kind of stuff. If you feel like going on vacation, give it a try at Ice Xmas. Post your bet about when you think this giant ice cube will melt and win the key (that opens unique rooms to spend Christmas time) trapped inside of it:

November 07, 2010
Black Ops

Can NOT wait for this game... have pre-ordered and will pick up on Tuesday. Here's the ad.

November 04, 2010
Nike "Who follows who?" challenge

Love this way of using the concept of Twitter "follower", transforming it into people running because they want to follow you, from BBDO Argentina for Nike and its 10k race in Buenos Aires:

You can challenge your friends here.

August 27, 2010
Facebook vs Hamilton

Vodafone is challenging F1 champion Lewis Hamilton, to race against the speed of it's improved mobile data network in The Netherlands. To make it an actual challenge, Vodafone calls for 28.800 Facebook users to join the race in a virtual car on Facebook. The time it takes Vodafone's network to download all of their profile pics, is the time to beat for Hamilton. The actual race will take place on a secret track - Schiphol is rumored - on the 13th of september. The race will be aired live on Facebook.

Screen shot 2010-08-27 at 10.06.19 AM.png

July 07, 2010
Disneyland Paris : They are coming

Great use of Facebook Connect by Disneyland Paris to celebrate the arrival of the New Generation in the French theme park. Pixar characters arrive on your Facebook wall. Nothing revolutionnary, but well executed, nice and entertaining.


May 18, 2010
Hit the road

The first experience will put you in the seat of B.A. Baracus driving the iconic van throughout the maps of some world's main cities.
It's on YouTube, with the 3D Google Earth plug-in, and it is aimed at promoting the upcoming movie The A-Team.


The second experience will put you in the seat (saddle) of a Harley-Davidson, to let you enjoy a ride through 360° videos.
The site has been developped to promote the new Touring range of the legendary motorcycle manufacturer.

HarleyDavidson 360.jpg

May 10, 2010
Capital FM

Fun little project we've just launched for Capital FM in the UK to promote their Summertime Ball. Unscramble the artists appearing by getting your friends to visit your page. The image is refreshed constantly depending on how many people are visiting the page and obviously all the tools are there to spread the word.


March 24, 2010


Waterlife is a movie that tells the story of the last great supply of fresh drinking water on Earth and the great distress that the Great Lakes are in. Its website is a nice one, with a nice soundtrack and a nice interface to provide several facts about water issues, guess i like because the old-simple-beautiful microsite still works when it has a story to be told :)

March 10, 2010
Rexona and the ultimate Alter Machine


As part of a new campaign from Rexona (Sure in the UK, Degree in the US) launching a deodorant called V12 (which is based on the concept of cars, speed and tuning you into the best version of yourself), we released this Facebook app called "The ultimate Alter Machine" a few weeks ago, where you can complete a little quiz that allows you to see your personality in the form of a massively tuned car.


If you ever wondered which car would you be, give it a try, you might like that :)

January 12, 2010
Lego Click and the Big Ideas

Lego just released this very nice short film, directed by brilliant Leigh Marling / Blue Source, called Cl!ck :

The movie celebrates the Eureka moment, the generation of great ideas, what Lego calls a Click moment, and invites you to visit the hub of the program,, a virtual canvas of ideas, inspired moments, quirky stories, solutions and tips, working as a collaborative plateform to inspire people.

Lego click.jpg
Continue reading... "Lego Click and the Big Ideas"

October 26, 2009
Street View Dudes

This is cool. Little animation about the Google street view drivers, using Google street view images.


October 22, 2009
I killed a friend

13eme rue is a French Tv channel specialized in thriller, action and supense. They just launched a provocative site which, for information and warning, is rated 16+.
You start by hiring a professional killer (I suggest Monika or Oliver...) to kill one of your friend ...


You give details and a picture of your target, and one of yourself. You will then be able to watch the violent execution, as the site allows a movie personalization, via a 3D integration of the picture.
Your victim receive a mail with a link to the site, and after he has watched the video, he is invited to investigate who is behind this crime, and can possibly release a new sequence.

Continue reading... "I killed a friend"

October 22, 2009

Martini Moments

September 15, 2009

Where's Dexter ?

Oops T-Mobile did it again

August 02, 2009

If the mood is right, we don't care about usability

July 27, 2009

Meet Patapon, a "dangerous" game while at work

EnergyLab, Pearl Jam and us solving puzzles in a 3D world

June 08, 2009


June 05, 2009

Simple Machines

June 04, 2009

Carlsberg: Where's the Party?

May 30, 2009

Cold War Kids, an interactive music video

May 28, 2009

Prototype experience

April 16, 2009


April 15, 2009

Mahou's Wikipeli, a 2.0 movie

April 14, 2009

While at the cinema...

April 07, 2009

Watchmen teaser

April 06, 2009

Branded flash mobs

March 16, 2009

The world of Watchmen

March 10, 2009

Killzone 2: World Wide War

February 14, 2009

The Ultimate Joker

January 19, 2009

Detective Stripes has just come into town

January 06, 2009

Know the signs

December 30, 2008

YouTube Doubler

December 29, 2008

A nice Christmas card

Party time

December 13, 2008

Survivors get interactive

December 04, 2008

Wowow : 15 Step, 12 angles, your rainbow

November 26, 2008

Uniqlo meets Cirque du Soleil

November 03, 2008

Are you ready for the Emergence Day?

October 31, 2008

AC/DC rocks!

September 23, 2008

Wario Land - Shake it

September 18, 2008

Pokemon's daily news

September 16, 2008

The Woman Whisperer

July 30, 2008

The viral vinyl

June 18, 2008

The Right Code

May 28, 2008

Kobe jumps

The Gruen Transfer

May 27, 2008

Tree People

May 22, 2008


March 22, 2008

Professor Layton and the Curious Village

October 28, 2007

How bionic are you?

October 03, 2007

Can you Fifa 08?

September 28, 2007

30 Days of (scary) Nights

June 27, 2007

You are the next...

November 22, 2006

Stop Lex Luthor

November 02, 2006

Raving Rabbids invade the Web

October 24, 2006

A for advergame, V for Vendetta

October 23, 2006

My name is Bond, Interactive Bond

August 16, 2006

Snakes on the Internet

The Pirates on Google Earth

June 21, 2006

Movies are made to be seen

May 18, 2006

Wanna be an X-Men?

May 08, 2006

Scary Movie advergame


March 15, 2006

Wish you were here! (or maybe not?)

March 09, 2006

Depeche Mode sing in "Simlish" in the Sims

November 03, 2005

American Pie 4: do it yourself sexy videos

October 27, 2005

Basic Instint... Sharon Stone (revised)

October 25, 2005

Wanna be a football star?

Disney to deliver video content to iPods

A Midsummer night's advergame

October 21, 2005

The Australian "Open"

October 09, 2005

The Playstation duel

September 26, 2005

Another viral for Tim Burton

September 22, 2005

Book samples to your mobile phone

September 20, 2005

MTV, share what you have inside

September 14, 2005

Viral (and scary) teasers for The Corpse Bride

September 10, 2005

Online campaigns for Sony Playstation

August 26, 2005

Cry Wolf, a movie and an online challenge

August 25, 2005

Nokia 20Lives, surround sound advergame

August 24, 2005

The new Playstation is here

August 23, 2005

Online campaign for Revolver movie

August 19, 2005

MTV: join the Kabuki Battle!

Tv ads no longer work to promote movies

August 15, 2005

"Dark Water" street campaign

August 11, 2005

Viral game to promote music single

August 05, 2005

Coldplay's mobile promotion proves successful

August 04, 2005

3G, music and money

July 31, 2005

Zippo Love Tour

July 18, 2005

A mobile trivia for Cry Wolf

Are looking for more cool interactive ideas? Check the archives

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