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Interactive marketing and other great advertising ideas since 2003
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December 13, 2008
Survivors get interactive

In the UK BBC and Perfect Fools have launched an interactive version of the popular TV series Survivors.


As explained on Brand Republic, the advergame "mirrors each episode and extends the entertainment experience for viewers while aiming to attract new viewers. It also provides a multi-linear storytelling space that builds directly on the central characters and themes presented in the series".

The interface is nicely designed and it surely invites to browse around and join the game.


Even if you should watch the Tv show to fully enjoy the digital experience (and this is not my case) I still find Survivors interactive a very interesting project to explore. It's a great example of how TV broadcaster should evolve and enhance their programs to match the evolution of the audience.


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