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Interactive marketing and other great advertising ideas since 2003
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December 20, 2010
Hotmail Spain: to change so you could like them more


This one is a clever one, from DoubleYou for Microsoft in Spain. To talk about the new developments and capabilities of Hotmail service, and based on the claim "we've changed so you'd like us more", a 30-day real-time campaign was created, with a boy trying to change (asking users for help and collaboration) so he could get her girlfriend back in love with him again:

The product is then shown, as a medium for the boy to achieve something and not as the main thing of the campaign, i love this. There was some discussion about if the story was true or faked, and although i think it's true, does it really matter? the content and the organic nature of the whole thing makes it entertaining enough as to be one of the cutest thing i've seen coming from Spain lately.

Have a Camper Day


A different (available) shoe everyday, no matter what the weather is, is the concept for this lovely iPad weather application done by HerraizSoto&Co; for Camper, called "Have a Camper Day", where meteorological elements have been made from pret-a-porter materials, and then turnedinto musical instruments that react to touch.

December 14, 2010
Tweets of snow


Looks like this the day of reporting W+K offices Christmas things. After Amsterdam, now it's London turn with their Tweets of Snow. Tweet something with the word "snow" in it and your message will be transformed into a snowflake for the model of the street where the agency is located.

(via Javier Malagon)

December 14, 2010
Virtual Holiday Dinner

Hurry up and book your table now at Virtual Holiday Dinner, a lovely Christmas gift from W+K Amsterdam:

(via Joakim Borgstrom)

December 13, 2010
mcm Web Fight

Lagardere French Tv channel mcm has a funny way to announce they will now broadcast some wrestling content (ROH), by giving you the opportunity to transform any/your site in a wrestling ring.
Check out how Adverblog has been "visited" by some friendly and sexy wrestlers... here.


Credits for this campaign go to BETC Digital.

Lady Dior - Lady Grey London

I was eager to see what Dior would come up with after i saw this teaser a few days ago. The outcome is this gorgeous 6 minutes extravaganza, featuring Marion Cotillard and Ian McKellen:

You'll find further information (including a making-of) at Lady Dior website.

Paradores Ice Xmas

I like this action from JWT/Delvico Madrid for Paradores (a tourism partnership in Spain) because is so simple and because you wouldn't expect that client doing this kind of stuff. If you feel like going on vacation, give it a try at Ice Xmas. Post your bet about when you think this giant ice cube will melt and win the key (that opens unique rooms to spend Christmas time) trapped inside of it:

December 03, 2010
Live Christmas cards

Another online campaign that taps into the live element. This time it's the Swedish Post that helps you create your own unique Christmas postcard. They set up 4 live camera's on mountain Funasdalsberget to create a scenic setting, including snow and reindeers. You can make screenshots and send them as a physical postcard. Happy card hunting!


October 01, 2010
Mr. Pink

Lovely and funny ad from Fuel Lisbon, to promote Queer Lisboa, The Lisbon Gay and Lesbian Film Festival.

A great spoof from the memorable scene where each name is chosen in Tarantino's Reservoir Dogs.

(via Latinspots)

September 06, 2010
Philips launches online romcom

Philips is spicing up it's product demo's with today's launch of 'Nigel and Victoria', a romantic comedy which broadcasts exclusively online. The series of eight episodes is about Victoria, a popular Dutch gadget lover that reviews new Philips products on camera. And about Nigel, a marketing manager from Philips, who's on the set to keep an eye on the review video's. In the first 3 mock-documentary style video's you can see a true love story unfold. The project is an interesting shift in the product review and demo segment, as it tab's into the current web series and branded entertainment trends.

September 02, 2010
The Tippexperience, viral mashup/copycat

Subservient chicken + Warioland // The Expendables + John West Salmon = The Tippexperience

Some will consider it as a copycat, others will take it as a tribute to famous memes.
Try "tickle" for example...

Agency : Buzzman

August 27, 2010
Facebook vs Hamilton

Vodafone is challenging F1 champion Lewis Hamilton, to race against the speed of it's improved mobile data network in The Netherlands. To make it an actual challenge, Vodafone calls for 28.800 Facebook users to join the race in a virtual car on Facebook. The time it takes Vodafone's network to download all of their profile pics, is the time to beat for Hamilton. The actual race will take place on a secret track - Schiphol is rumored - on the 13th of september. The race will be aired live on Facebook.

Screen shot 2010-08-27 at 10.06.19 AM.png

July 07, 2010
Disneyland Paris : They are coming

Great use of Facebook Connect by Disneyland Paris to celebrate the arrival of the New Generation in the French theme park. Pixar characters arrive on your Facebook wall. Nothing revolutionnary, but well executed, nice and entertaining.


July 01, 2010

Nike Write the future / Digital pinball

June 08, 2010

Marca WC interactive calendar

June 02, 2010

Axe Rise Up : Look closely at this guy

May 25, 2010

Go Beyond Borders Project - The fall of the Berlin Wall

May 12, 2010

Jillz loves football

April 26, 2010

Heineken's Men With Talent

March 15, 2010

Nissan Qashqai (very) rich media

March 12, 2010

Heineken activation in Italy

March 03, 2010

French Connection brings Chatroulette into its Manifesto

February 08, 2010

Agencies and the art of storytelling

January 29, 2010

Embrace Life

January 20, 2010

Techno football

Panasonic 8x Life

January 14, 2010

Nike True City

January 09, 2010

Levi's DIY closet

January 06, 2010

French art of loving

December 26, 2009

Dear Santa, give me a discount

November 25, 2009

Tiempo 94: New Legends

November 23, 2009

Herraiz Soto and Ommwriter, the text editor

November 19, 2009

Weetabix powers Google's librarian

November 18, 2009

Adidas storytelling for a jersey

November 05, 2009


October 31, 2009

Remember the Wall

October 22, 2009

I killed a friend

October 18, 2009

Less garbage please

October 13, 2009

Online media: think rich!

October 11, 2009

Put on a panto and become a star

VW Polo and the timeless 50

October 02, 2009

Pupils, let's study maths

September 27, 2009

Fifa 10 and the smart media partnership

September 26, 2009

Social campaigns and the destination Web

All to be safe

September 24, 2009

Sleepless at Playground

September 23, 2009

Dixio real-time definitions

September 21, 2009

Castrol and the right oil for your car

September 17, 2009

Nike Sportswear AW77 (France)

Upgrade a stranger

September 09, 2009

Audi: Electricity untamed

September 07, 2009

The multimedia home

September 06, 2009

Amstel Teamlink: Football 2.0

September 01, 2009

Saab: change perspective

August 31, 2009

Filippa K: what inspires you?

August 25, 2009

SAS Globe of (Facebook) Fortune

August 21, 2009

Put Pocketing in the streets of London

August 14, 2009

Megawoosh, the biggest waterslide in the world

Vimto's "High dive"

Fighting fit for business

August 11, 2009

Red Bull soap boxes Vs Rexona trolleys

July 29, 2009

Doritos ID3: this is entertainment

July 21, 2009

The IAM1 Journey

July 12, 2009

Fiat 500 Happy Drive

Coke website takes summer off

July 09, 2009

Tour de France and social media, tres bien

July 02, 2009

Coke Lights sings a song

June 27, 2009

"The best job in the world" vs "Professional fan"

June 20, 2009

A website from the Golden Age

June 14, 2009

The Swedish Army according to North Kingdom

June 12, 2009

Vodafone launches #ukhols map

June 11, 2009

A house travelling for Vodafone

June 04, 2009

Carlsberg: Where's the Party?

Wake up, Humans!

May 30, 2009

Cold War Kids, an interactive music video

May 28, 2009

Nikesportswear Stories

Tate Liverpool - Glenn Brown

Prototype experience

May 24, 2009

Nokia colorful emails

May 18, 2009

BBC Blast Studio

May 16, 2009

Wasa, the perfect breakfast

May 12, 2009

A question of beauty

May 11, 2009

The GTI slot car race

May 04, 2009

Visit (the other) Britain

Sometimes it's better to wear contact lenses

April 15, 2009

Mahou's Wikipeli, a 2.0 movie

April 14, 2009

While at the cinema...

April 10, 2009

BMW Z4 : Expression of Joy

April 07, 2009

The first five days

April 06, 2009

Kitchen generated content

Branded flash mobs

March 24, 2009

Sofia Coppola and Miss Dior

March 23, 2009

Our song

Chlorophyllo, mes que un heroe

March 20, 2009

H&M; catwalk and Facebook

March 11, 2009

Speed lessons by HEAD

March 08, 2009

Home shopping according to H&M;

March 05, 2009

Amazing tricks by French Nike athletes

February 22, 2009

It's better to travel in groups

Work is in the air...

February 19, 2009

The smallest advergame ever

February 14, 2009


February 07, 2009

Bjorn Borg, let's break up!

February 03, 2009

Augmented reality to locate the closest ATM

February 02, 2009

The Playground Barometer

February 01, 2009

Closed Jeans is open to celebrities

January 31, 2009

The world of Windsor

January 21, 2009

Experience a Volvo truck

ING and the (a)live website

January 14, 2009

Virtual test drive for Toyota IQ

Lynx Roar Off

December 29, 2008

Be a Real player

Talk to the plants

December 27, 2008

Dental brace yourself

December 18, 2008

Introducing... Nike Goal for the iPhone

Fanta plays with great mobile applications

December 15, 2008

Flemish Liberation Army Against Freedom

December 14, 2008

Zero DB the silent protest

Say cheese!

December 13, 2008

Survivors get interactive

December 12, 2008

Goldenhook : choose your grandma

December 10, 2008

Xmas shopping at IKEA

Kapsule by Karl

December 08, 2008

Fiat 500 by Diesel

November 25, 2008

Hologram of French goalkeeper by Adidas

November 18, 2008

Orange France : penalty duel

November 17, 2008

The Batak duel

Interactive love at first "site"

November 10, 2008

Crime Medicine made in Sweden

Volkswagen Clever Innovations

November 08, 2008

The Eco Dance

November 07, 2008

No Hunger

October 28, 2008

Feel the flavour

TomTom hooks up with Top Gear

October 20, 2008

Axe Dry France : Canadairman

October 03, 2008

Things to do in Halloween day

September 20, 2008

The Tax Office is your friend

September 16, 2008

Free your instinct

Ferrari, California dreamin'

Roll around the world

Adidas' secrets of style

September 15, 2008

The science of sexiness

The Clinique Scheelboute dilemma

September 12, 2008

Run Cactus Kid, Run by Oasis

Plastic Man, always connected

September 10, 2008

Agent Provocateur Experience

September 02, 2008

HBO Voyeur 2.0

August 27, 2008

Fiat Bravo - Bravo!

August 26, 2008

Nike+ Human Race in Rome

August 24, 2008

Viking Line launches Dance Match

Browse like an Egyptian

August 23, 2008

The sound of Suzuki

August 22, 2008

It's Closed, but it's great

August 20, 2008

Discover the Scirocco reliquary

August 18, 2008

Online noodles marketing

August 11, 2008

The world of Dior Homme

August 05, 2008

The Truth About Smart

July 14, 2008

Ikea wardrobe experience

July 12, 2008

Wall-E pops!

July 07, 2008

The Luchtmacht Experience

July 01, 2008

Volkswagen future vision

June 20, 2008

A new "Next Level" video

May 28, 2008

How Nerdy Are you?

May 18, 2008

Siemens interactive showroom

April 27, 2008

Your perfect Harley Davidson weekend

Heineken Destination Moscow

April 19, 2008

The Ecco endless walk

March 28, 2008

Damn Fuc**ing Tasty

March 26, 2008

Taste a different Fanta

March 25, 2008

The world of Walkman's Komiks

March 22, 2008

The chocolate quiz

March 16, 2008

In an Absolut world

Nokia, the world is your canvas

February 25, 2008

Inside North Kingdom

January 31, 2008

Coca-Cola and the mystery of Ray

January 17, 2008

The Happyness Factory is hiring

January 08, 2008

The McPoland site

January 02, 2008

Mercedes safety video experience

December 30, 2007

Sexy Santa comes from Norway

December 24, 2007

Virgin Mobile launches Facebook Dooblebook

December 18, 2007

The the housekeeping advergame

December 05, 2007

When banners become "alive"...

November 09, 2007

The Volkswagen Drive In

November 06, 2007

Welcome to Blackville

November 01, 2007

Nivea and the Metro(sexuals)

October 31, 2007

eBay, TV advertising 2.0

October 30, 2007

Bacardi Murmansk Route

Audi, it's your turn

October 29, 2007

Don't call and drive

October 25, 2007

EU starts NicoMarket

October 24, 2007

Respect the rules

October 23, 2007

ING Lion goes crazy

October 22, 2007

3G changing history

October 19, 2007

Science Museum, edutainment 2.0

Warm up the house

October 17, 2007

Drive your Tiguan in the jungle

October 16, 2007

Take the challenge and win the NBA

Milk friends for life

The Volkswagen auditions

October 15, 2007

British Airways and Pam Ann

October 11, 2007

Les Nuits Des Clans (part 2)

October 08, 2007

Samsung, simply beautiful

October 07, 2007

Nike Supersonic: run faster to party

October 04, 2007

Desperate heating systems

The other lunch break

October 01, 2007

Winter is back

September 29, 2007

Monopoly in the 2.0 era

Amazon and the Harry Potter mania

September 27, 2007

Are you ready for the Read Fruit Farm?

September 12, 2007

Crazy Norwegian food campaign

September 11, 2007

Dim Dim girls: Rugby for women

September 05, 2007

O2 Stare Out: you blink, you lose

Be a Millionaire (at least online)

August 16, 2007

Gillette Stealth, The Undetectables

June 23, 2007

The Shopping Boys

June 07, 2007

Addictive advergame for Dodge

March 05, 2007

Experience Mercedes in one minute

February 13, 2007

Change your perspective on strong hair

December 12, 2006

Sexy Otto knocks at your door

Jacqmotte 's new Finest Selection

June 21, 2006

Movies are made to be seen

June 13, 2006

Online marketing, Poland and the World Cup

May 04, 2006

The Heineken invasion

May 02, 2006

Kiss my "six pack"

You'll better learn some English

April 19, 2006

Frozen pizza and viral marketing B2B

April 06, 2006

New Megan, weird but interesting (link now ok)

March 28, 2006

Men's toilet guerilla marketing

February 01, 2006

The Olympic challenge with Google Earth (and Fiat)

January 29, 2006

Du bist Deutschland

January 18, 2006

Ford revamps your job

January 17, 2006

Be fresh, ski better

January 06, 2006

Switzerland "for women only"

January 05, 2006

Go, before it's too late

December 22, 2005

The streakers game

December 14, 2005

You really need to get away

December 12, 2005

Help Joe brushing his teeth

December 06, 2005

The Martini Olive Oil

November 27, 2005

The Samsung D600 Mystery

November 24, 2005

Forget Pacman, now it's Pakman!

Greenpeace goes viral

November 22, 2005

Online, against alcohol consumption

November 21, 2005

Young Europeans favourite sport? Surfing!

November 17, 2005

Durex: let the beast go :-)

We don't have enough donors

The sleeping beauty (guerrilla style)

November 16, 2005

Get to the point

November 10, 2005

Take the babes to the limit...

November 08, 2005

Adobe fights software piracy with advertainment

November 03, 2005

Hello Moto, 3G is here!

Pioneer: Need more space?

It's Beaujolais Nouveau time (online)

Buzz marketing ideas Adidas football

October 28, 2005

User generated content and 3G phones

October 27, 2005

Basic Instint... Sharon Stone (revised)

Online marketing to kids: Nestlé Picoland

October 26, 2005

Mentos Sheep Volley

King Kong eats Pringles

October 25, 2005

Wallace & Gromit for Renault

Wanna be a football star?

A Midsummer night's advergame

October 24, 2005

Norwich Unionlaunches nicely cheesy quiz

October 21, 2005

Murders, she wrote

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