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Interactive marketing and other great advertising ideas since 2003
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January 31, 2009
The world of Windsor

It's time to discover the Spring/Summer collections, so let's start a journey through fashion brands websites. The first stop is in Germany, to have a look at the "tailor" approach to online communication by Windsor.

windsor01.jpg

I like the visual choice in designing the interface and I also appreciate the mix of photos and video to present the collections.

I believe that showing a bit of "backstage" addes a lot of value to fashion online communication. It's quick and rather inexpensive to create, but it adds a touch of insight that consumer and fashion addicts in particular, really appreciate.

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