If you've ever been to dig the entries of any advertising festival, you'll realize that the last trend is doing case-studies for every single entry. I think that sometimes it could be helpful to catch up the whole idea of, let's say, an integrated campaign, but meaningless when you're explaining the concept for a banner, do you really need a 3 minutes video to explain a rich-media banner?
Then, the good folks at Escola Cuca (in Sao Paulo, Brazil) have released this nice video on this subject (the part of "try learning chinese" made me laugh)
To launch the new identity of the Creative Circle awards in the UK, Mark Denton and the team at Coy! have produced this fantastic animated film referencing dozens of great ads from the last god knows how many years. Try and spot all of them, best score so far is 78...
I've been very proud to be part of the jury to select the Osocio 2009 Awards. Marc and his team do a fantastic job in showcasing and promoting creativity for social campaigns. The Osocio's Best Campaign 2009 and Osocio's Special Award 2009 have been announced a few days ago.
I personally loved the interactive video project Choose A Different Ending as part of the campaing Drop the Weapons launched by the London Police and created by AMV BBDO. Enjoy it by playing the video below.
Gulp! I've been offline for a week or, better, I've been using the Web for a week only for work or to read news about Michael Jackson death (that was really a shock as I was a big fan of Jacko). That's weird, especially because it means I've been offline during the most important (?!) week of the year for those who work in advertising. Next year I have to be there. I keep repeating the same thing every year, even if people around the Web is now questioning if and how advertising awards still matter. Actually, the thing I like about Cannes is the fact that you can meet a lot of people and see a lot of creativity, the best food for thought to improve in your job if you really love it.
Talking about the CyberLions, which is the category I'm most interested into, it's great to see a lot of winners have been already featured on Adverblog in the past year or so. Once again this gives me the opportunity to thank Daniel, Geoff, Laurent Mark and Rocco (in strictly alphabetical order) for the super contributes. Thank you guys!!
Going back to the awards, like every year the final result provide us with a lot of discussion points. There are quite some awards I personally don't understand but it's not my job to criticize the jury's output, especially (but not only) because Mark was part of it and I definitely trust him. I rather would like to share my own point of view on the Cyberlions, picking my personal list of "winners" with an approach which, as usual, tries to look at the creativity from a marketing perspective.
My Grand Prix goes to Uniqlo Fashion Map (Dentsu). The Gold is for Donate-a-meal (Ogilvy). Silver to The Truth About Smart (Agency Republic) and Bronze to Into the Closet (Forsman & Bodenfors).
Of course, I'd love to know your opinion about the Cyberlions, please leave a comment (below, right after the google ads) with your own top five.
2009 Cannes CyberLions awarded (Mark will be posting a wrap-up for that in the next few days), now we are all waiting to know which entries will win Film category and the Grand Prix for Titanium and Integrated, which is rumoured that will be given to Obama's presidential campaign.
In the meantime, we already know for sure that one of the highlights of the Festival was the "Best job in the world" campaign developed by Cummins Nitro for the Tourism Queensland, winning three Grand Prix this year: PR, Direct and Cyber. That is the payoff of a great idea with a flawless execution.
However, it looked a bit weird to me that another campaign, released a few months before the "Best Job" one, and under the same concept/idea, has gone almost unknown.
Well today we spent 14 hours deciding on who gets the metal. It was a long and fantastic day with some great work getting just rewards. Tweeting was banned today so no updates there either..We continue from 9am tomorrow. I think the shortlist is announced tomorrow.
Here are some images from this afternoon. Sorry about such a lame post but I'm totally mind-fucked tonight.
We arrived this morning and received a long shortlist of 204 pieces of work to judge on. There is some fantastic work and some that makes you wonder how they managed to get this far! Overall it's looking like a good year for big creative ideas. I think everyone is completely bannered out. The next two days will involve mass group discussion across the shorter list of contenders. *cue the Rocky theme music*. Bring it on - it will be fun in the judging room.
Below is the motley crew judging your work this year.
Today was all about blowing into microphones and adding yourself into the scene via webcams - all good but no real ideas, just technology use. See a selection of tweets below from 5 different jury members which gives an insight into what we are thinking.
# For reasons that remain unknown to me, upside down emails are a bona fide trend this year
#Bizarre mash-up of the day: M. I. A's "Paper Planes" playing during a demo about the efficiency of a business email.
#Overkill part deux an email that needs q quicktime movie explanation
#New heights of over-explaining: Just seen a banner that's accompanied by a documentary.
# Seeing things that nobody should see. Like a fake youtube with a fake view count on it.
#blow, jury, blow!!!!!!about
#A viral entry with 30 views... leaving a leaflet on the street gets more viral than that!
# I just laughed out loud 5 times during one video. That's more than in 30 others combined. I smell metal!
Well here we are at yet another Cannes festival. It's sunny, it's 31 degrees, it's a town full of ad folk and Steve Ballmers boat is taking up the entire horizon.
We're on the Cyber Jury this year so will post updates on what's happening from the inside plus any other random stuff that may be cool to know.
The Cyber team this year is chaired by Lars Bastholm, Chief Digital Creative Officer of Ogilvy. He's alo a nice dude, just like the rest of the jury members. We have already started and have another 5 days locked in a dark room getting the best down to the Grand Prix. This year we will award three GP's. One for Websites, one for Viral and another for Online advertising.
I'll post again tomorrow. Also Daniel will be here tomorrow and no doubt he will have some stuff to post on as well. Also follow me @issybella on twitter.
Remember the Youtube Young Lions contest? Well, it's live. Young talents have produced their ads in 48 hours, and are now busy getting the word spread about their work. I'm happy to help building the buzz (if the work is good, according to my personal taste and opinion, of course). So here you go with the first two videos.
Young creatives out there, this is your chance to make to Cannes. Youtube is looking for young and fresh ideas to enter the Young Lions Film Award in Cannes. The brief will be released on May 15th and you will have 2 days to submit your film. Then, you will have 15 days to spread it virally. Get ready!
The Webby Awards just announced the Official Honorees and Nominees for the 12th annual Webby celebration. Out of the Nominees the Webby Award winners will be chosen by a grand jury. Also, the People's Choice Awards will be granted. Voting for these awards runs from April 14th to April 30th. All winners will be announced during the award ceremony on June 9th and 10th in New York. For now, you can go for an inspirational tour through the worlds best internet work in over 70 categories. Enjoy