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Interactive marketing and other great advertising ideas since 2003
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July 09, 2010
Cadbury round YouTube player

To promote its roll pack, Cadbury is using the YouTube video player its own crazy way.


Kind of a way to think "out of the box".
Too bad you can't embed it, as it just a technological optical illusion, but one can enjoy the little bit of non sense fun and craziness the chocolate brand provides once again.
This campaign has been rolled out by Saatchi & Saatchi for Cadbury Australia.

April 02, 2010
3D Dance Off

From Oz - I'm sure I've seen this type of idea before (the freeze motion to view product details but can't remember where - was it done by Uniqlo??) Anyway Jay Jays Dance Off 3D is an interactive catalogue - a mash up of fashion, music & movement. Check out all the dancers & find the codeword for 20% off in store.

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Users can get their 3D glasses in-store. Nice idea but having to go to a retail outlet and then return to the site seems like a lot of work just to see the seasons range (which you would have already done if you actually went in-store to get the glasses).

March 11, 2010
The Apple Boy is looking for a job


Tito is The Apple Boy, a 22 years old argentinean looking for a job in New Zealand through his original and interesting view on apples:

(via Fer Barbella)

February 17, 2010
UGC based campaigns are still hot

Aren't we tired of campaigns based on UGC? I would say YES, but probably consumers have a different opinion, especially if you offer them to appear on TV as a reward for the (silly) things you ask them to do. In Australia, for example, GPY&R; Melbourne challenged its audience to eat a Picnic in the space of a :30 commercial break. People filmed themselves and uploaded the videos on


The best videos have become part of the Picnic TV campaign, and have gone on air. According to Picnic PR people, over 200 different videos have been broadcasted on TV. The lesson for me here is pretty simple. You don't have to be innovative to be successfully creative. You just need to give people what they want. And, for the time being, it looks like visibility is still on consumers' wishlist...

September 27, 2009
5 Seeds

I just came across this cool new campaign for a new apple cider in Australia. To celebrate the release of Tooheys Extra Dry 5 Seeds, Holler Sydney have developed a teaser campaign, hiding giant apples all over Sydney for the next 10 days. Track one down and you've got a shot at picking up one of the prizes.

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Clues as to the apple's whereabouts are given out through the 5 Seeds Facebook page and Twitter stream where you can also follow the tag #applehunt.

It's nice to see agencies blurring the line between online and offline, utilising the increase of web-ready mobile devices, allowing people to take the campaign with them onto the streets and away from their computer.

September 21, 2009
Lynx Party Across The Internet

Lynx in Australia has launched a new OTP/microsite that takes the user through a series of websites (although it's really just one faux site) that links in to the next site and so on... It's been very well produced and has mini game elements throughout the play-through. I remember seeing a great execution for Lynx shower gel a while back which was a story about a dude who gets kidnapped by hot chicks and you need to decide the path at the end of each section. I did really like it and watched it all the way through. Take a look.

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September 15, 2009
Wicked Energy


From Australia, Wicked Energy is an energy drink whose bottle has been illustrated (don't know if just for this campaign) by different tattoo-related artists. Quite straight and simple, the site also includes beautiful downloads and even a game, so you can play being the dragon trying to reach the top of the bottle.

(via Stella Wong)

August 12, 2009
V Australia invites Americans to tweet downunder

Following on from the recent success of its twitter campaign, V Australia, via agency Droga5, Sydney is now throwing down the challenge to America for three of their countrymen or women to fly down-under and experience the best Sydney has to offer, while sending a 'tweet' every single minute of the 4320 minutes they are in Australia.


The unique social media challenge, promoted in conjunction with Twitter and KIIS FM in LA, will be one of the first of its kind in the US to harness the potential of social media and Twitter in particular to deliver entertainment and interaction with the aim to promote Australia as the ideal and affordable short break destination for Americans.

Continue reading... "V Australia invites Americans to tweet downunder"

July 06, 2009
4320 Tweets

V Australia has created a competition where users can win a weekend in LA. The idea is based on showing how much you can pack into an exciting 3 days. The catch is to win the major prize of a full round-the-world trip you must tweet the full 72 hours, every minute, all 4320 of them!! I guess we will see more of this campaign as it fully rolls out.


Agency is Droga5 Sydney

June 27, 2009
"The best job in the world" vs "Professional fan"

2009 Cannes CyberLions awarded (Mark will be posting a wrap-up for that in the next few days), now we are all waiting to know which entries will win Film category and the Grand Prix for Titanium and Integrated, which is rumoured that will be given to Obama's presidential campaign.

In the meantime, we already know for sure that one of the highlights of the Festival was the "Best job in the world" campaign developed by Cummins Nitro for the Tourism Queensland, winning three Grand Prix this year: PR, Direct and Cyber. That is the payoff of a great idea with a flawless execution.

However, it looked a bit weird to me that another campaign, released a few months before the "Best Job" one, and under the same concept/idea, has gone almost unknown.


Continue reading... ""The best job in the world" vs "Professional fan""

June 04, 2009
Skinny Blonde

A new site has just gone live in Australia for the beer brand Skinny Blonde. The label on the bottle is a 1950's woman in a bikini. When you place a warm hand over the label the bikini top vanishes. The site is all about that... which is very courageous for a beer brand. Check it out here


May 07, 2009
I am unIQue

Papervision3D has already been overused and underdone. This site turns the tables back to cool. Foxtel in Australia has launched, via Lowe Sydney, a great new site that uses the best of the technology. Using all the "right now" tools eg social media integration and personalisation/sharing creates a rich experience that just works.



Check it out here

February 10, 2009
Bushfire help

Sorry to use this as a forum for help but we need it. 190+ dead and 800+ houses gone and 112 degrees fahrenheit, 44 degrees celsius temperature. Bushfires have smashed us. We've had the worst natural disaster ever in our country and we are struggling. Please help us if you can. Here we all know someone who has died by the fires and need help so they can get back up and re-build. PLEASE donate if you can. Thank you so much.


December 21, 2008

All I want for Xmas is you

December 19, 2008

Yahoo! New Inbox/Email

December 02, 2008

RedBalloon Jetfighter

November 07, 2008

No Hunger

September 29, 2008

Poke your Sensible!

September 16, 2008

The Woman Whisperer

September 09, 2008

Kit Kat Chunga

August 21, 2008

Listen to your next Volkswagen

August 20, 2008

The Paper Baron can't fly

August 19, 2008

Coke Zero, Trust Your Buds

August 13, 2008

A splash into Crumpler's world

July 27, 2008

This is not a jersey

July 07, 2008

Be good to Mother Earth

June 30, 2008

Lessons in leadership by Save the Children

June 18, 2008

Cartoons for your online safety

May 18, 2008

Stop The Aussie Invasion!

May 01, 2008

The Absolut Line to the Top

March 19, 2008

Lynx Anti Soap Squad

January 06, 2008

Adidas Originals, it's your Festival

May 29, 2007

The Battle for the Bronchs

March 04, 2007

Give yourself a little thrill

October 10, 2006

Get ready for a new LynxJet adventure

June 19, 2006

Adult content pinball advergame

May 18, 2006

Wanna be an X-Men?

May 08, 2006

Scary Movie advergame

November 03, 2005

Yahoo and the Big Brother for creatives

October 19, 2005

Ambient toilet marketing

September 26, 2005

Pepsi's sense of humor

September 22, 2005

Book samples to your mobile phone

August 10, 2005

The Virgin Atlantic phobias

June 22, 2005

Just the highlights

June 16, 2005

Unite for Victory

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