adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

July 07, 2008
Be good to Mother Earth

DDB New Zealand has created a witty Tv campaign to promote Cadbury muesli bars and, at the same time, respect for nature. I like the old style animations that remember me of Disney movies such as Cinderella and Whitesnow.

However I especially appreciate the educational approach of the campaign that results spontaneous and amusing enough to deliver the message even to small kids. A good series of ads to promote the product and most of all position the brand in the "green light".

The production company is Flux Animation Auckland.

Comments on this entry

Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog