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Interactive marketing and other great advertising ideas since 2003
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April 02, 2010
Paso de los Toros is back

Last year, while writing about the maturity of argentinean digital industry i came upon a campaign for Paso de los Toros, a bitter tonic water. This year they're back, with some extended features that takes the user to an interesting online-offline-online-offline trip:

The agency is BBDO Argentina.

March 11, 2010
The Apple Boy is looking for a job


Tito is The Apple Boy, a 22 years old argentinean looking for a job in New Zealand through his original and interesting view on apples:

(via Fer Barbella)

March 10, 2010
Rexona and the ultimate Alter Machine


As part of a new campaign from Rexona (Sure in the UK, Degree in the US) launching a deodorant called V12 (which is based on the concept of cars, speed and tuning you into the best version of yourself), we released this Facebook app called "The ultimate Alter Machine" a few weeks ago, where you can complete a little quiz that allows you to see your personality in the form of a massively tuned car.


If you ever wondered which car would you be, give it a try, you might like that :)

January 29, 2010
Andes Teletransporter

This is an hilarious and brilliant way to promote your beer in Argentina, by Del Campo, Nazca Saatchi and Saatchi for Andes. Any description i provide wouldn't be worthy of the campaign itself, so check this video out to see what is it about:

January 06, 2010
Your line of fans


This one is a one from us that we did last autumn for Rexona Teens, a deodorant for teenagers that, being always the same product, changes its tagline every year, "Dance and teens", "Love and teens" or, in this case "Fans and teens".

To support this last one we created a little promo using a Facebook app called "Your line of fans", that allows you to show if you're a better fan than others, and you're required to create the longest line to support your favorite artist, inviting your friends to be formed in your line (and then the friends of your friends), so you could use the line to try it to be the longest and also to meet new friends that share with you the same interest in that artist.

In the end, the longest line (whoever the artist is) could get some tickets to attend some shows from that artist (looks like Jonas Brothers rule for teens) Here's a little video explaining the project:

October 11, 2009
Shampoo for a good date


Luli Fernandez is one of the most beautiful stars in argentinean television and now she's also starring on this website called "Sin pelo no es lo mismo" ("without hair it isn't the same) done by BBDO Argentina for Head and Shoulders shampoo (emphazising the hair protection factor), where you have to pick the right lines to get a date with her.

Nicely done and making a good use of 3D sound, what a pity it's only in spanish, would be nice if there was an english version or at least some subtitles to get its audience bigger.

September 07, 2009
Mentos: the kiss kamasutra

In Brazil, Mentos has recently launched a retro style viral campaign to promote its Power Kiss candies. A teaser video posted on Youtube promotes a series of lessons to be learned following the "Kamasutra do Beijo" (kiss Kamasutra) instructions.

Continue reading... "Mentos: the kiss kamasutra"

September 03, 2009
Big ideas begin on paper

A lovely work from Mexico. It's a paper world. Cru de Ladies and BBDO Mexico created this video in just two weeks to promote notebook brand Scribe.

Big ideas begin on paper. Big ideas are damn simple.

via Fubiz

August 11, 2009
Red Bull soap boxes Vs Rexona trolleys

Guess what ... Some other racing games ! But this time you don't drive usual cars.
In the Red Bull one, you drive a soap box.


This site is pretty nice and the 3D environment is very well produced. The visuals and the all atmosphere really remind me of Little Big Planet ones. You can build your own soap box, your own track, customize your avatar, and compete against others. The game is to promote the soap box races that Red Bull is running across Europe.

Continue reading... "Red Bull soap boxes Vs Rexona trolleys"

July 27, 2009
EnergyLab, Pearl Jam and us solving puzzles in a 3D world

This one is a one of us and is a good excuse for talking about something else, so we're pretty happy that could release it in the end. The new product from Rexona in Mexico is called Rexona Energizing, it's supposed to energize you every time you use it, being this the teaser used for the beginning of the campaign:

So we got in an energetic mood and decided to team with Carlos Ulloa and his new company to create EnergyLab, a brief story about how so much energy was contained inside that bottle.

Continue reading... "EnergyLab, Pearl Jam and us solving puzzles in a 3D world"

June 10, 2009
A new way of working auctions

I recently knew about this campaign done by BBDO Argentina for ("More opportunities"), the case-study is enough self-explanatory and i found quite original the way of reaching audience:

June 07, 2009
Twitter and the fridge Big Brother

In Brazil, LG has launched an online campaign that puts Twitter at the center of the action to promote a fridge model called Top Mount. Four cameras capture live a fridge and the food inside it. Users can watch the live stream on the Web and "order" the fresh food using their Twitter accoun t and messaging @LGTopMount. The first who tweets the request will receive a home delivery the day after (only if he/she lives in the Sao Paulo area).


Don't ask me to clarify the mechanism because I had to ask twice to understand it. I definitely miss something in this action. I thought there was a challenge to guess the next food in the fridge in order to win, but this is not the case. It's not a guessing game. It's just about staring at a fridge where nothing happens and be fast to tweet when the food in it gets changed. To be totally sincere, I think the concept is rather week if not even silly. But still, I thought it was worth sharing it because the LG project can inspire new (better) campaigns with an integrated functional/interactive use of Twitter.

The agency is Sinc Interactive.

June 03, 2009
Aesop according to Nikefootball

The ant and the grasshopper fable by Aesop gets rivisited by Nike. An unusual yet lovely way to tell the Nikefootball message. Being worth wearing Brazil's #9 shirt is not a fairy tale.

Great work by my friend Adam and his team. The agency is F/Nazca, while the production company is BigBonsai.

June 02, 2009

Palmeiras, where's the shirt?

May 31, 2009

Free your Dorito with augmented reality

May 20, 2009

More than a kitchen

May 14, 2009

Os Remotos explain us digital Tv

May 13, 2009

Pimp my Christmas

Fiat Punto T-Jet, a real car inside a game

May 06, 2009

Fight the fur hunters

February 19, 2009

Vamos, vamos, Argentina!

Rock hard and build your future

February 14, 2009

Saxso Funny videos

December 30, 2008

Screensavers Race

December 27, 2008

Merry Christmas the Coca Cola way

December 14, 2008

Can you bank it??

December 09, 2008

Logorroic Sprite

December 04, 2008

Rexona Toys

November 07, 2008

No Hunger

November 03, 2008

Ringtone yourself

September 22, 2008

Sprite, don't lie

September 11, 2008

Ocho reclutas by Rexona for Men

August 06, 2008

Greenpeace, play and save the world

August 05, 2008

The Ford KA microcosm

August 01, 2008

Axe, it's hot in Rio

July 26, 2008

Supervolley Brazil

February 18, 2008

Indiana Jones LEGO version

December 30, 2007

Truths about the Gol

July 07, 2007

The beautiful advergame

September 04, 2006

Axe, click and seduce

July 02, 2006

The pizza "voyeur"

May 18, 2006

Rexona Sport Fan and the World Cup

February 22, 2006

The Brazilian Axe effect

December 07, 2005

Guerilla against AIDS

October 21, 2005

The Australian "Open"

October 19, 2005

Beer black power

October 06, 2005

Audi meets Escher

September 26, 2005

Axe and the nun

September 21, 2005

Vicks VapoRub, a deeeep breath

September 15, 2005

The Coke Pizza

August 24, 2005

Uruguay: happy birthday Pepsi

August 15, 2005

"Dark Water" street campaign

August 04, 2005

Pepsi icons invade Messenger

July 29, 2005

Saddam: the wrong face on a calling card

July 28, 2005

A collection of unpublishable ads

June 28, 2005

Chevrolet and your style

Are looking for more cool interactive ideas? Check the archives

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