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Interactive marketing and other great advertising ideas since 2003
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September 25, 2009
Kill the CPM?


Maybe more for the media guys, but it's countless times that i have had some discussions with the media agencies that work for some of our clients over the way a campaign of ours is published. Today, while reading Techcrunch, i found this article called "Let's kill the CPM" by Shelby Bonnie, ex-CEO at CNET and now at Whiskey Media, about why he thinks the concept of CPM shouldn't be used anymore when selling a campaign. It raises some questions without giving specific answers, but i think is worth reading, at least sets the tone for a conversation on the subject, wheter you agree with him or not.

September 23, 2009
Dixio real-time definitions


As i'm from Spain and i live in Mexico, i spend some time every day reading the online press from my country, trying to be aware of how the things are going and so on. One of the many newspapers i often visit is Publico, and reading about Jim Jarmusch presenting his new movie at San Sebastian festival i found that in the right side of the page a subtle text claims "doble clic en cualquier palabra para ver su definicion" (meaning "double click any word to get its meaning"), next to a brand called Dixio, which seems to be a service that provides real-time definitions.

Continue reading... "Dixio real-time definitions"

September 09, 2009
Google Japan - Street View car

Cute video from Google Japan explaining how Google Street View cars work:

(via Boing Boing)

September 07, 2009
Twilight Football

Have you heard about portuguese forcados? This Dare's video for Sony Twilight Football is as if they were playing football also:

(thx Flo!)

Blur the game and the Youtube mashups

A year ago, Weezer released a video for one of their singles paying homage to many different Youtube memes. That concept of mashing up different memes was what i was reminded with when i saw this video The Viral Factory has just created promoting the new Activision's Blur game, where you have to race a car and fight some other participants in a really bad mood. Every time you hit them or make a boost or something you get a message on the screen, and that messaging ("SHOCK", "BARGE", "SHUNT", "NITRO", "MINES") is what they applied for the different meme compilation, fun (and sometimes wtf) to watch.

September 05, 2009
Halo 3 "We Are ODST"

I love Halo 3 ads, it amazes me how they advertise a game in a film style and using the top places for gamers (like on the net or at Xbox Live from the console itself), even better than many movies. This is the latest one for "Halo 3: ODST", to be released by the end of this month:

August 25, 2009
J20 Mixed Up Session

This version of Soft Cell's "Tainted Love" is one of the weirdest (yet funny) things i've seen ever: trying to get some buzz for J2O (a fruit drink) and under the "it's better to mix things up" tagline, you can get free tickets for a mixed up gig performed by Calvin Harris and Michelle Williams (from Destiny's child)

(by Shine Communications)

August 14, 2009
MSI X-Slim Series

This video has been circulating the whole week, aparently the new MSI X-Slim Series laptop is so thin that...

Maybe gross or maybe dumb, but shows really well the main attribute of that product in an undoubtely viral way :) (imho)

Megawoosh, the biggest waterslide in the world

"Mach es machbar" is the name of the website done to advertise Microsoft project management tools in Germany ("Mach es machbar" means "make it feasible"). And as to prove it elbkind released this video in which Bruno Kammerl, an austrian engineer, builds and tests which is claimed the biggest waterslide in the world, stunning.

August 11, 2009
Red Bull soap boxes Vs Rexona trolleys

Guess what ... Some other racing games ! But this time you don't drive usual cars.
In the Red Bull one, you drive a soap box.


This site is pretty nice and the 3D environment is very well produced. The visuals and the all atmosphere really remind me of Little Big Planet ones. You can build your own soap box, your own track, customize your avatar, and compete against others. The game is to promote the soap box races that Red Bull is running across Europe.

Continue reading... "Red Bull soap boxes Vs Rexona trolleys"

Johnnie Walker: the man who walked around the world

What's better than a scottish to tell the story of an scottish whiskey, 6 and a half minutes of Robert Carlyle and the story of Johnnie Walker, brilliant (by BBH London)

August 10, 2009
Nike Football: Fernando Torres' GPS

(via v.falcon)

August 07, 2009
Pringles banner

I love some banners when they are not intended to drive traffic to any place but being a message/experience by themselves, i guess clickthrough and some other metrics for efectiveness become relative at this point. A month ago I saw this extraordinary banner at Bannerblog. Needless to explain how well executed is that "once you pop you can't stop" motto and also a great demonstration on how important having a great copywriter helps writing ads (click on the image to see it)


August 04, 2009

Sara's secret: Stop vegetable abuse

July 31, 2009

The banner always comes last

April 13, 2009

SlamWow: the bear that replaces everything

January 16, 2009

These shoes are made for escaping

October 26, 2008

McCain, surrender!

August 30, 2006

Mini Cooper website rally

July 23, 2003

Rich media always popular

July 21, 2003

Connecting the Dots, Online Style

July 16, 2003

Let's limit pop-ups

July 14, 2003

Half-page ads: a good deal?

July 10, 2003

Food for summer thinking

June 24, 2003

Creative counts in online advertising

June 10, 2003

ESPN Motion is working

June 01, 2003

New tool to block rich media ads

May 28, 2003

What's the frequency Kenneth?

May 23, 2003

Online advertising: a nightmare?

Online Ads Finally Click

May 19, 2003

IAB releases 2002 online ad spend figures

May 18, 2003

Nike named Advertiser of the Year

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