adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
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June 02, 2010
Axe Rise Up : Look closely at this guy

In the following video, look closely at the guy, till the end :

Continue reading... "Axe Rise Up : Look closely at this guy"

March 10, 2010
Rexona and the ultimate Alter Machine


As part of a new campaign from Rexona (Sure in the UK, Degree in the US) launching a deodorant called V12 (which is based on the concept of cars, speed and tuning you into the best version of yourself), we released this Facebook app called "The ultimate Alter Machine" a few weeks ago, where you can complete a little quiz that allows you to see your personality in the form of a massively tuned car.


If you ever wondered which car would you be, give it a try, you might like that :)

January 06, 2010
Your line of fans


This one is a one from us that we did last autumn for Rexona Teens, a deodorant for teenagers that, being always the same product, changes its tagline every year, "Dance and teens", "Love and teens" or, in this case "Fans and teens".

To support this last one we created a little promo using a Facebook app called "Your line of fans", that allows you to show if you're a better fan than others, and you're required to create the longest line to support your favorite artist, inviting your friends to be formed in your line (and then the friends of your friends), so you could use the line to try it to be the longest and also to meet new friends that share with you the same interest in that artist.

In the end, the longest line (whoever the artist is) could get some tickets to attend some shows from that artist (looks like Jonas Brothers rule for teens) Here's a little video explaining the project:

October 11, 2009
The Shisheido Manga

In Japan, Shisheido has launched a website featuring an interactive manga to connect with its young consumers. It's a kind of a weird experience for a Western European consumer as I am, but it's pretty interesting to see how beauty communication changes from country to country.


To me, it's quite unusual to see a website for a beauty product without a single photo but again, it's a good lesson to learn. For global brands one size (one tone of voice/visual style) doesn't fit all.


Continue reading... "The Shisheido Manga"

Shampoo for a good date


Luli Fernandez is one of the most beautiful stars in argentinean television and now she's also starring on this website called "Sin pelo no es lo mismo" ("without hair it isn't the same) done by BBDO Argentina for Head and Shoulders shampoo (emphazising the hair protection factor), where you have to pick the right lines to get a date with her.

Nicely done and making a good use of 3D sound, what a pity it's only in spanish, would be nice if there was an english version or at least some subtitles to get its audience bigger.

In bed


"In bed" is a wonderful and well-crafted site on a non-easy subject as it is erectile dysfunction. Through a series of beautiful animations we can follow a man's journey from being so troubled because of his problem to become a self-confident guy with no problems at all in this field anymore.

September 06, 2009
Axe in the Dark

In Japan Axe is back with a new weird but cool campaign. Axe in the Dark is an amusing advergame inspired to horror movies full of monsters and with one hero who will (or could) rescue the girl. Everything takes place in a dark cinema hall: the player moves around with the keyboard, trying to avoid to meet the monster and, at the same time, looking for or, better, smelling for the hero who will save her. Make sure to use the hearphones to play.


Once again Axe manages to surprise us. For sure they don't lack in originality!!

August 26, 2009
Whisper: Happy it's here

This morning, when I opened Valerie's email at first I thought... ehm, what the hell is she sending me... even if I'm a woman, I don't want to go online to learn more about "those days"... But then I put on my professional "mask", I gave the website a look, and I changed my mind.


Arc Worldwide Singapore did an excellent job in handling a taboo topic such as the menstrual cycle. And they did well because they thought differently. Instead of thinking about the product they were asked to promote, they thought about the consumers and about what really matters to them.

Continue reading... "Whisper: Happy it's here"

August 14, 2009
Fighting fit for business


Developed by Kanoti for NHS Brighton and Hove, Fighting fit for business is a little website that shows through gorgeous characters and animations the do's and dont's for having a healthy life even when you spend lot of time at work.

August 11, 2009
Red Bull soap boxes Vs Rexona trolleys

Guess what ... Some other racing games ! But this time you don't drive usual cars.
In the Red Bull one, you drive a soap box.


This site is pretty nice and the 3D environment is very well produced. The visuals and the all atmosphere really remind me of Little Big Planet ones. You can build your own soap box, your own track, customize your avatar, and compete against others. The game is to promote the soap box races that Red Bull is running across Europe.

Continue reading... "Red Bull soap boxes Vs Rexona trolleys"

July 20, 2009
Pimples you (might) like

From South Korea, a website with a nice interface to talk about a topic that is not so nice: acne. Cleocint is an antibiotic used to treat the problem, and as you can easily imagine, it is not an easy product to promote.


Usually to talk about pimples agencies either come up with something extremely funny (and disgusting) or extremely serious. In Cleocint's case we see a different approach, probably more childish, but surely interesing and definitely not disgusting.

Continue reading... "Pimples you (might) like"

May 26, 2009
Huggies and the Mess Maker

Huggies has launched Messmaker, a mini-site that explains through video evidence how their tissues work against any mess babies can do.


Too bad Slap the Mat did exactly the same thing 2 years ago with a better sense of humor.

March 24, 2009
Sofia Coppola and Miss Dior

In France, Dior is online with a website to complete the communication action around its fragrance Miss Dior Cherie.


Since the key (and most expensive) part of the campaign is the TV spot directed by Sofia Coppola, the site is built around so, at first sight, you might think "yes, nice but it's nothing new". I tend to agree, the book interface has been done already hundreds of times, but I still think the Miss Dior Cherie site is still a good work to point out. And I'm not saying this because of the nice visuals or the beautiful music that welcomes visitors.

Continue reading... "Sofia Coppola and Miss Dior"

February 11, 2009

Computer Tan

January 19, 2009

Detective Stripes has just come into town

January 14, 2009

That monster, love

Lynx Roar Off

December 27, 2008

Dental brace yourself

December 15, 2008

Flemish Liberation Army Against Freedom

December 10, 2008

Kapsule by Karl

December 04, 2008

Rexona Toys

November 02, 2008

Vaseline, Prescribe the Nation

October 20, 2008

Axe Dry France : Canadairman

September 22, 2008

Diamonds (sometimes) are for men

September 16, 2008

Free your instinct

September 15, 2008

How healthy is your lifestyle?

September 11, 2008

Ocho reclutas by Rexona for Men

August 11, 2008

The world of Dior Homme

August 01, 2008

Axe, it's hot in Rio

May 06, 2008

The AXE Cottage

April 27, 2008

Axe Full Moon Party

April 25, 2008

Remix your Lynx

April 01, 2008

The Axe collection

March 25, 2008

Test Your Breath online

February 20, 2008

Axe launches Maneater advergame

January 08, 2008

The Axe Laser effect

December 24, 2007

Mission 5v1, the razor mystery

November 12, 2007

The Wonderbra effect

November 04, 2007

Axe, the spam effect

November 01, 2007

Nivea and the Metro(sexuals)

October 15, 2007

Axe Busters made in Japan

August 27, 2007

Fuel for Life: are you alive?

August 26, 2007

Let's save Fermin

August 16, 2007

Gillette Stealth, The Undetectables

August 08, 2007

Robotskin, the new Blade Runner

June 07, 2007

The best anti-dandruff interface

April 01, 2007

Brunettes vs Blondes

February 13, 2007

Change your perspective on strong hair

January 04, 2007

Wonderwoman or Bewitched?

November 30, 2006

The interactive pediatrician

November 09, 2006

Rexona stunts getting ready for new episode

May 18, 2006

Rexona Sport Fan and the World Cup

May 08, 2006

Durex: happy father's day

May 02, 2006

Philips shaves you everywhere

Kiss my "six pack"

March 03, 2006

Vicks, your diary defender

December 12, 2005

Help Joe brushing his teeth

November 17, 2005

We don't have enough donors

October 20, 2005

It's just an illusion...

September 26, 2005

Axe and the nun

September 21, 2005

Vicks VapoRub, a deeeep breath

September 05, 2005

SMS and win Beckham

August 25, 2005

Text your worst ever fashion mistake and win with Nivea

August 10, 2005

The Hansaplast Rockstar

August 08, 2005

Advertising campaign for Bausch & Lomb

August 03, 2005

"Hot" online marketing

July 27, 2005

L'Oréal launches an advergame party on MSN

July 26, 2005

The Axe effect: tons of ads!

Are looking for more cool interactive ideas? Check the archives

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