adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
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April 19, 2010
Nike Music shoe

From my friends at Nike Japan, a great video to promote the Nike Free running shoe.

February 14, 2010
Now dogs can tweet

My next dog will have a Twitter account. So silly but so cool this iPhone application which is about to be released in Japan: it translates your dog's barks into "human" language, and it automatically tweets them to the world.


Social networking for dog (owners). I'm curious to see which topics will generate buzz in the dogosphere... I know how crazy you can get if you have a dog. And you are a geek :-)

via Tokyo Mango.

February 08, 2010
Creative QR codes

I'm not a big fan of QR codes, but this idea is worth being shared because it's smart and buzzworthy, at least among us, creative geeks :-) See Frisk mints in action...


January 29, 2010
CCTV Ink animation

I can't help but loving this great ink animation done for CCTV (a chinese tv channel) by Troublemakers. Superb motion and art direction :)

(via Lunave Digital)

January 20, 2010
Fashion for dogs and ecommerce dogs (owners)

From Japan another great example of digital communication and a clear demonstration that the online media and online commerce are (more than) ready to support any brand or product (if the communication is done in the right way). Today we talk about dogs, fashion and ecommerce. The brand is called Free Stitch and produces clothing for small dogs. I personally hate the idea of putting a ridiculous cloth on my dog but I appreciate small dogs might suffer cold... and this website would definitely push me to buy something fashionable.


The experience is brilliant, with a gallery of "models" wearing the different items and the absolutely fantastic possibility to browse the collection by clothing or by "dog".

Continue reading... "Fashion for dogs and ecommerce dogs (owners)"

January 14, 2010
Hellicopter boyz

The Nikon Coolpix is a new digital camera that not only takes photos or video, but also can project images over a surface, a really geeky and cool feature presented in this cool (and geek as well) video from GT Tokyo, really "Otaku-targeted".

January 10, 2010
Running fashion by Nike

Who said runners can't be stylish? Nike Japan definitely thinks a running outfit can be styled. Check out iNDiRUN website to be inspired not only from a nice running collection but also by a very interesting interface.


The website is simple, it's clean, and it works well in showcasing the endorsement by the four celebrities featured in the photos. What would you ask more? An ecommerce module is definitely missing...


January 06, 2010
I love G3

From China a nice cartoon based website to promote a range of mobile phones.


In the super crowded world on communication around mobile devices, it's Interesting to see the approach this approach that mixes illustrations and a nice soundtrack simply to present a simple catalogue of mobile phones.


December 28, 2009
Happy New Year (in stop motion)

From Japan a fantastic stop-motion Happy New Year card from communication agency Elephant. Have a look, it's so cute! It also mixes the tilt shift photography technique.


November 22, 2009
Diesel preview rocks

Very nice work by Diesel Japan to preview the SS 2010 collection. The website presents apparel, footwear and bags but also gives an insight about inspiration behind the collection.


The music is very engaging and surely makes the difference (it's played by the band who won Diesel U Music) but also the navigation using the records is simple and beautiful.


November 21, 2009
Sony: Singing in the car

From Japan a super crazy and super cool campaign by Sony to promote a new vehicle navigation system. The idea is very simple an it is inspired by something we (almost) all do in the car when we drive with our friends or even by ourselves: we sing.


The campaign is an online audition to pick the best performers singing in the car. Not only the videos get uploaded on Sony's website, but the best ones also will become part of the TV spot that will go on air as from mid-December.

This is definitely a perfect example of interactive TV content created with consumers help.

Continue reading... "Sony: Singing in the car"

October 11, 2009
The Shisheido Manga

In Japan, Shisheido has launched a website featuring an interactive manga to connect with its young consumers. It's a kind of a weird experience for a Western European consumer as I am, but it's pretty interesting to see how beauty communication changes from country to country.


To me, it's quite unusual to see a website for a beauty product without a single photo but again, it's a good lesson to learn. For global brands one size (one tone of voice/visual style) doesn't fit all.


Continue reading... "The Shisheido Manga"

September 06, 2009
Axe in the Dark

In Japan Axe is back with a new weird but cool campaign. Axe in the Dark is an amusing advergame inspired to horror movies full of monsters and with one hero who will (or could) rescue the girl. Everything takes place in a dark cinema hall: the player moves around with the keyboard, trying to avoid to meet the monster and, at the same time, looking for or, better, smelling for the hero who will save her. Make sure to use the hearphones to play.


Once again Axe manages to surprise us. For sure they don't lack in originality!!

August 26, 2009

Whisper: Happy it's here

August 24, 2009

The History of Sharing the Passion

August 23, 2009

PlayStation, PlayFace

August 10, 2009

The Honda Eco (and cheesy) Grand Prix

August 04, 2009

Pimp your Chevrolet virtually

August 02, 2009

If the mood is right, we don't care about usability

July 26, 2009

The Ministry in numbers (and illustrations)

July 20, 2009

Pimples you (might) like

July 16, 2009

X-Girl: an example to follow

July 11, 2009

The coolest University website ever

July 09, 2009

My music, your webcam, our video

June 20, 2009

Headache disappers in one click

June 17, 2009

Konica Minolta: light and poetry

June 10, 2009

The Uniqlo calendar

June 02, 2009

Nissin Ufo Noodles

HP and the Power to change with a widget

May 28, 2009

Uniqlo Tokyo Fashion Map

May 25, 2009

Korean portals unite

May 04, 2009

Futsal according to Adidas

April 27, 2009

Uniqlo Polo Now

March 21, 2009

Drag & drop shopping

March 12, 2009

The dancing t-shirts

March 08, 2009

Uniqlo Barbie style

March 07, 2009

Docomo plays with a pixel world

March 03, 2009

Beams Women gets 25

February 25, 2009

HP wakes up your feelings

February 18, 2009

Uniqlo Parka Style 1000

February 17, 2009

The DyDo Drink world

February 09, 2009

Let's learn from Japan

January 19, 2009

Sony, Cam with me

January 14, 2009

That monster, love

December 26, 2008

The real NIKEiD City

December 15, 2008

The Uniqlo grid

December 04, 2008

Wowow : 15 Step, 12 angles, your rainbow

December 03, 2008

Xmas the Muji way

November 26, 2008

Bruce Lee plays ping pong, own style, for Nokia

September 24, 2008

United Colors of Uniqlo

September 23, 2008

The Tiguan Q&A;

September 22, 2008

The Tutuanna Melody

September 20, 2008

The White Rabbit

September 12, 2008

Re-charge your Nescafe

August 11, 2008

Toshiba and the manga advergame

July 10, 2008

Honda's bubbles

July 08, 2008

Sony Ericsson multiple personality

June 30, 2008

Smart design & drive

June 15, 2008

Suzuki, the family car

April 27, 2008

Levi's Copper waste

Axe Full Moon Party

April 08, 2008

Adidas Celebrates Originality. Or maybe not...

April 07, 2008

How do your Crocs look like?

April 05, 2008

Space Invasion on Yahoo!

April 01, 2008

The Axe collection

March 30, 2008

The Run Revolution

March 24, 2008

Levi's Cut to Reveal You

March 23, 2008

100 tips to find a new job

March 19, 2008

Run, Miss Piggy, run!

March 09, 2008

Converse says Thank you!

February 28, 2008

Interactive baseball the Japanese way

January 25, 2008

Lupin is back and online!

October 15, 2007

Axe Busters made in Japan

October 05, 2007

Silicon Commander

September 28, 2007

Sharp Aquos funky experience

October 23, 2006

Unravel Tiger's secret

August 18, 2006

Levi's, music is inspiration

May 18, 2006

The Levi's Truth Booth

May 07, 2006

Where is was your 360?

March 27, 2006

New advergame for Pepsi

November 16, 2005

The new Beetle, simply unforgettable

October 27, 2005

BMW: cut & paste your dream car

October 05, 2005

Yoga interactive posters

Nike Zoooooooms the building

September 29, 2005

The Burst Bubble billboard

September 27, 2005

Lost in translation aka the decline of Hollywood stars in Japanese ads

September 24, 2005

Yahoo! goes hard gay

September 19, 2005

Nike Football: the vending machine

August 24, 2005

The Economist brain

August 19, 2005

Chip&Go; Tv spot

August 08, 2005

HP blogs with the National Geographic Channel

August 05, 2005

LG revamps its outdoor ads

July 20, 2005

BBC World: the news is moving

Are looking for more cool interactive ideas? Check the archives

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