What I like about Uniqlo is the fact that they have a lot of digital. Simple, even silly sometimes, but definitely able to generate some buzz in the online world. The Xmas _Grid is not as cool as the watch last year, but is still a nice way to make people interact with the brand.
On the Grid website I miss the link with the holiday season (a part from the snow flakes around) and even with the product, but the whole thing is so simply and nicely designed that I don't seem to care.
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