An infinite number of animated t-shirts populates the summer collection of Japanese fashion brand Sunny Clouds. The website is pretty basic but also quite fresh in presenting the product and driving immediate sales.

The animations with the t-shirt definitely buy the products some attention, and even the product catalogue shots become interesting in a context that communicates a feeling of joy and makes you feel Spring is almost here.

Very interesting and fun too watch. Great blog.

Posted by: Stefanie Hartman at March 12, 2009 11:15 PM

Maybe it's because I don't speak Japanese, but... where do I go to buy the shirts? or at least see the designs up close and one at a time? Was there a "skip intro" I missed?

Posted by: Keane at March 13, 2009 12:35 PM