HP Asia Pacific and The National Geographic Channel are "On the trail of Zheng He" with Ong Boon Kiat, a tech journalist, blogging on the travel and the making of the documentary.

Marketing Magazine reports Arc Worldwide has created an interactive screensaver which allows users to follow the journey. The idea is to target online users interested in travel, geography and photography, with an application grabbing live feeds when Ong posts new entries on his blog. The screensaver also allows users to enjoy the pictures captured with hp Digital Photography products, used by the documentary staff.

Tag: blog marketing