Digital advertising and marketing: only the best ideas worldwide, since 2003

Gillette Stealth, The Undetectables

August 16, 2007 at 7:12 by Martina Comments

In the UK Gillette has launched an integrated marketing campaign for the new Gillette Fusion Power Stealth range. Online, they have created a “spy game” called The Undetectables where users are challenged to recover the Stealth razor that has been recently stolen.

The advergame is quite nice to play, but actually calling it “spy game” it’s a little bit too much since, as far as I’ve seen, there’s only one level/mission to play. In any case, no matter if you do or do not recover the razor, you can enter a prize draw to win training days at a spy school or, if you aren’t lucky enough, a Gillette razor.

The agency behind the game is Haygarth.

File under: , ,

Comments are closed.

Advertise here