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Gillette Stealth, The Undetectables

August 16, 2007 at 7:12 by Martina Comments

In the UK Gillette has launched an integrated marketing campaign for the new Gillette Fusion Power Stealth range. Online, they have created a “spy game” called The Undetectables where users are challenged to recover the Stealth razor that has been recently stolen.
gillette_spy01.jpg
The advergame is quite nice to play, but actually calling it “spy game” it’s a little bit too much since, as far as I’ve seen, there’s only one level/mission to play. In any case, no matter if you do or do not recover the razor, you can enter a prize draw to win training days at a spy school or, if you aren’t lucky enough, a Gillette razor.
gillette_spy02.jpg
The agency behind the game is Haygarth.

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