Fun Olympics inspired retail marketing activation for Gillette in Germany. A winner’s podium was placed in the middle of a store, inviting men to step up on it to reach the product. Check out what happens once someone grabbed the displayed ProGlide Golden Edition razor… Read more…
In the UK Gillette has launched an integrated marketing campaign for the new Gillette Fusion Power Stealth range. Online, they have created a “spy game” called The Undetectables where users are challenged to recover the Stealth razor that has been recently stolen. The advergame is quite nice to play, but actually calling it “spy game” it’s a little bit too much since, as far as I’ve seen, there’s only one level/mission to play. In any case, no matter if you do or do not recover the razor, you can enter a prize draw to win training days at a spy school or, if you aren’t lucky enough, a Gillette razor. The agency behind the game is Haygarth.
Italy, Gillette has started a mobile competition tergeting football fans. On the Gillette gels and razors packaging buyers find a code to be texted to a special number with the answer to a quiz question. Winners are notified immediately and will receive a Fifa World Cup 2006 football ball. The competition then goes a step further: by visiting the website www.gillettem3power.com users can enter a draw to win a trip to Madrid with the chance to meet David Beckham, Gillette’s testimonial.
Gillette, “The Best a Man Can Get” is going online with a consumer contest with football legend Steve Young and Sports Illustrated magazine. As explained on Advertising UK, men who submit a photo of their “Best Game Face” either on-line at www.mach3turbo.com or in-person at one of three “Game Face Stations” on Jan. 30 and Jan. 31 in Houston are eligible to appear in Sports Illustrated and win prizes worth more than $20,000.
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