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SMS and win Beckham

September 5, 2005 at 4:06 by Martina Comments

Italy, Gillette has started a mobile competition tergeting football fans. On the Gillette gels and razors packaging buyers find a code to be texted to a special number with the answer to a quiz question. Winners are notified immediately and will receive a Fifa World Cup 2006 football ball. The competition then goes a step further: by visiting the website users can enter a draw to win a trip to Madrid with the chance to meet David Beckham, Gillette’s testimonial.

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