Digital advertising and marketing: only the best ideas worldwide, since 2003

Removing cliches from advertising

September 5, 2005 at 4:17 by Martina Comments

Cliches in advertising are becoming irritating, a new book points out. BBC News has a list of common places usually portrayed in ads. The industry needs to evolve and improve its approach to the consumer: not all women are locked in a constant battle with their body shape and hairstyle, not all men are obsessed with sex but will forego in order to watch football or drink a beer.

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