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Interactive marketing and other great advertising ideas since 2003
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July 02, 2006
The pizza "voyeur"

One the winners of the recent Cannes Advertising Festival: Quorum/Nazca Saatchi & Saatchi PerúPapa John's, pizza service. Instead of the annoying leaflets left in the mailbox, the agency came up with this intrusive yet original idea: a sticker attached right below the peephole with the image of a pizza boy plus, of course, the number to call.


The ad won the Gold Lion for the best use of alternative media in direct marketing.

papajohns1.jpg papajohns2.jpg

Thanks Ibone for sending it.

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