Influencers, or influentials, are hot these days. The docu INFLUENCERS explores what it means to be an influencer and how creativity and trends become contagious. The 13 minute online docu is a Poloraid snapshot, and shows New York creatives talking about those who are shaping todays pop culture. Inspiring.
Not so long ago, it was so complicated to get a short film done. Not anymore with tools such as the iPhone4, so if you have one and while you get your antenna fixed, why not giving it a try at creating something that could be awarded at the iOscars?
If you've ever been to dig the entries of any advertising festival, you'll realize that the last trend is doing case-studies for every single entry. I think that sometimes it could be helpful to catch up the whole idea of, let's say, an integrated campaign, but meaningless when you're explaining the concept for a banner, do you really need a 3 minutes video to explain a rich-media banner?
Then, the good folks at Escola Cuca (in Sao Paulo, Brazil) have released this nice video on this subject (the part of "try learning chinese" made me laugh)
Due to the way that clients conduct pitches in Belgium, some of the top agencies out there (enlisted at ACC) decided to close their websites, in some sort of virtual strike; you can start reading about the reasons by clicking here. Whether if you consider that the reasons are right or not, i love the fact of the oneness coming from this action, hope it is for good, good luck!
Looks like it's time for movies about advertising. After "Art & Copy" now here it comes "Lemonade" movie, a film about some advertising people losing their jobs in this global recession and how they've redirected their lives.
As for the trailer, they all look happier than when in advertising...
Pioneers in many things as they are, a couple of years ago spanish agency DoubleYou came out with a new website in which they claimed that their website was not a website anymore, as a sign of the fact that each agency and its projects generates so many information that it's quite hard making it all inside a single place. So they are not in their website anymore but anywhere else on the Internet, where their projects live, and their old website works as a traffic distribution core, just a functional place.
Art & Copy is a new documentary about advertising directed by Doug Pray and that will be screened at next Sundance Film Festival, go check their Twitter to see if they're screening near where you are, it would be nice if they'd be using it for more than just inform of an updated link but actually using it to say how's it going with the screenings and how's the response from the public.