In Italy D'Adda, Lorenzini, Vigorelli, BBDO have launched the new agency website. Very very -2.0...The interface is conceived like an MS-DOS screen, and you have to type commands to access the sub-sections. My favourite part is the loader, with the 56K modem sounds.

The MS-DOS interface is a very nice idea, probably not very usable, but surely creative. The problem, in my opinion, is that such an interface is like an implicit declaration of "we are so much a traditional agency". Take Modernista, for example, they did exactly the opposite, and I like them better, of course but, you know, I'm a geek girl :-)

Imaginative - maybe, but also really annoying, just to look at some work of theirs I had type all kinds of things. Became very bored of this quite quickly, it's different but at the price of being a bitch to use - says more that they are stuck in the dark ages to me...

Posted by: DD at April 2, 2009 03:31 PM

Modernista has also a clever use of media, while the MS-DOS take is rather dated.

Still a good approach I'd say :)

Posted by: Alvaro at April 2, 2009 04:03 PM

Amazing, but i have no idea how to navigate across the web

Posted by: Mari�n Be. at April 2, 2009 09:08 PM

not original, not user friendly, bored. by italian advertising agency I expect creative ideas

Posted by: creativo at April 2, 2009 10:21 PM

Nice... like it.. but not user friendly at all

Posted by: redg at April 3, 2009 09:22 AM

The typical (thousands at least) agency sites are not done in MS DOS format.

Maybe you mean typical as in interesting/big/smart/cool.

Or typical as in seeking some viral/PR at the moment?

Either way, I too found it humorless.

Posted by: dude at April 3, 2009 12:28 PM

I can't help but like it. It's got the old school flare to it.

Posted by: Jack Zufelt at April 3, 2009 02:32 PM

Creative design, but not very user friendly. The younger generation has no clue how to navigate this site and considering this, they are shutting out a large chunk of the population.

Posted by: Sharon Wilson at April 3, 2009 02:47 PM

Definitely agree with Creativo, not original, not user friendly, and opposite to tge direction the web is going to...

User interface is a science where you can put your own creativity but change its principles is not creative, often is just stupid.

Posted by: albo at April 3, 2009 02:52 PM

Original and creative ideas are great but only if they don't grow stale after a few minutes. A great idea but unfortunately not carried out so well. They should have just made it look old school but be user friendly.

Posted by: Denise King at April 3, 2009 04:24 PM

Often when you hark back to a technology from the days of yore it feels more dated then quirky. Especially when usability is a factor. We progressed past this for a reason.

Posted by: golubog at April 3, 2009 10:42 PM

MS-DOS design it is really nice and extreme idea. I`m loving it!

Posted by: Ilya Pashkov at April 7, 2009 06:27 PM

Well they have their 15 minutes of fame. Felt it a bit like putting my head in a blender. Only for extreme geeks IMHO...

Posted by: Seb Haigh at April 7, 2009 11:18 PM