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Interactive marketing and other great advertising ideas since 2003
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May 24, 2006
Catch them!

This ad by DDB Sao Paulo for Companhia Athletica won the Clio Award 2006.

Do you like it? Personally I'm not very convinced. It reminds me of a much better commercial done by Nike a few years ago. Do you remember "tag it"? That was cool!

Comments on this entry

One thing to note is that the Companhia Athletica ad is actually a video of a banner. You can interact with it which is a little different than the nike tv spot.

Posted by: Jeff at May 25, 2006 12:16 AM


That's not bad, but surely not an original idea...mostly for those who are videogames' players... I remember a lot of very simple games those were based on the same idea...

Posted by: Leonardo at May 25, 2006 11:15 AM


Fabulous. And so much more simple than that Nike Tag.

Posted by: TraKtor at June 7, 2006 02:36 PM


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