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September 26, 2009
Social campaigns and the destination Web

The regional government of Catalunya (Spain) has launched a good initiative to explain citizens how small gestures make the difference in saving energy, protecting the environment, saving lives or simply building a nicer place to live etc...


Using animated cartoons, the website takes you through a series of practical examples, also provinding a series of information on how life in Catalunya has improved in the last year or so, since when the government introduced new services.

As I said, the experience is very beautiful and informative so once you get there I'm sure you'll find the website useful. But my big question is: how do you get to know this website? I assume they are promoting it with some online advertising and on the government website. But how much traffic can these two sources generates, especially with online advertising being pretty expensive for a no-profit entity?

Now that the era of destination web has come to an end, I wonder what's the future of mini-sites for social campaigns. I believe it's a question of integrating communication at 360 level, also evolving the education system. In my opinion, all these kind of social initiative should be first of all promoted at school. Teachers should be asked (forced) to share with pupils the website. I don't know if this is already happening, so it would be great if someone who knows the school world more, could share some thoughts.

Comments on this entry

Good work from Catalonian goverment but I think it would be better if there were some more interaction in the cartoons. Maybe some kind of quiz or an arcade game. It's useful for promoting their achievements but maybe they can use it to continue the education within the site. Don't you think so?

Since it's a goverment action, I don't think they are going to have problems to promote it. And obviously they are not a non-profit organization. They've got a lot of money!!!

Good job!!!

Posted by: Notodoeranflores at September 28, 2009 04:52 PM


Im from Catalunya, and ive been seeing this ads since few bmonths ago in the catalan tv and.several radios,but i think here few people care about those campaigns.

Posted by: laptiko at September 28, 2009 06:59 PM


The Government did a great job! Using cartoon like characters will capture a wide audience. These type of ads are better with some type of interaction. The problem is people will look at it and move on too quickly to get the point across. I disagree that a quiz should be added. I feel people would be turned off by something like that. Games would be enticing for all ages. However, the ads use a lot of color which is eye catching. With this in mind, I think its a great attempt to help the environment!

Posted by: Viral Marketing Agency at September 30, 2009 06:40 PM


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