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Interactive marketing and other great advertising ideas since 2003
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September 16, 2008
Roll around the world

From Sweden a nice website to promote the online travel agency Travellink. It's an hybrid but interesting project that mixes an ability game with a quiz. Your goal is to race around the world balancing the cube where six different destinations are displayed. By moving the cube you roll the world ball making it bounce against the monuments while avoiding the lighting bolts. Every time you hit a monument your are prompted with a question about the country you are visiting.


It's an amusing experience, I like it in particular because it challenges the user with a smart navigation system (everything is explained during the loading screens - but of course it's in Swedish).


The agency is Smedby Digital. Thanks Brita for sharing it and explaining it to me :-)

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