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Interactive marketing and other great advertising ideas since 2003
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December 26, 2010
Spanair and the unexpected luggage

Nice action from Shackleton for Spanair (an spanish airline) and their passengers flying on Christmas Eve (video has no subtitles but i think it's self-explanatory enough):

August 20, 2010
Interactive Twitter Murals

US citizens going to Canada because they met some touchable giant screens showing updates from canadian citizens that upload stuff about their own country, i like that!

(via Blogilvy)

October 11, 2009
Lufthansa "My Sky Status"


MySkyStatus is a fine website-app by Profero NY that sends altitude, location, departure and arrival updates to your FB or Twitter account from the different flights you choose (in any airline). Ideal for those people who have to pick other people up at airports. Wouldn't be nice a mobile app for this?

August 11, 2009
Ride Oregon


Whether you like biking or not, you have to check this beautiful website called Ride Oregon (and done by Substance) Built for Travel Oregon agency with the intention on becoming the center of cycling in Oregon (US) and the best place in the country to ride a bike, it also works as a fantastic resource to do some tourism and visiting the whole state.

Continue reading... "Ride Oregon"

June 21, 2009
Turkish Airlines launches pitch through social media

A couple of friends from Turkey yesterday sent me emails about a mysterious pitch launched by Turkish Airlines. Bits and pieces of the brief have been spread all around the so called social media, creating a puzzle that agencies are called to solve in order to participate into the pitch to win the global digital account.


Everything is in Turkish, so both the first content posted on Twitter and on Thumblr results for us impossible to unlock. Fortunately, two of the agencies participating in the challenge have opened dedicated blogs in English where they will share details about the unusual pitch for the next 15 days - check Voden here and 41-29 here

Turkish Airlines idea is definitely bizarre and maybe a bit complicated, but surely it's a smart way to test the agencies' skills in the social media right from the very beginning.

May 04, 2009
Visit (the other) Britain

Ogilvyone Worldwide Singapore has recently launched a brilliant website to promote Britain abroad and drive floods of tourists to the island.


When you think about Britain, you usually think about The Queen, Buckingham Palace, the London Eye, Madame Taussauds and, of course, of fish & chips. Well this website will make you change your mind.

Continue reading... "Visit (the other) Britain"

September 17, 2008
So relaxed

Not classy, but amusing. Here you go with the latest commercial launched by Extended Stay Hotels.

Thanks Anna for the tip.

September 16, 2008
Roll around the world

From Sweden a nice website to promote the online travel agency Travellink. It's an hybrid but interesting project that mixes an ability game with a quiz. Your goal is to race around the world balancing the cube where six different destinations are displayed. By moving the cube you roll the world ball making it bounce against the monuments while avoiding the lighting bolts. Every time you hit a monument your are prompted with a question about the country you are visiting.


It's an amusing experience, I like it in particular because it challenges the user with a smart navigation system (everything is explained during the loading screens - but of course it's in Swedish).


The agency is Smedby Digital. Thanks Brita for sharing it and explaining it to me :-)

September 15, 2008
The Clinique Scheelboute dilemma

Now, this is extremely weird. I can't find any other adjective to describe it if I want to keep an objective point of view at least in the introductory part of the post. In Belgium, the Flanders tourist board has launched "Clinique Scheelboute", the website of a medical center that allows you to get implanted an additional body part (an ear, an arm, a leg) to fully enjoy your experience of the region.


The point is that the Flanders have so much to offer that you can't experience them at full with a "regular" human body. You need at least two arms more to carry all the bags you will collect because in Antwerp you will shop twice as much; you need an ear implanted in your hand to enjoy all the music offered by bars and the concert halls etc...


Continue reading... "The Clinique Scheelboute dilemma"

May 18, 2008
JetBlue wishes you Happy Jetting

In the US, JetBlue has launch an amusing nonsense website to explain which is the difference between flying and jetting. Their idea is to bring humanity back to air travel and they do it in a nice way, with the help of JWT New York.


There are several weird, and sometimes silly, things to do on the site, that all together create an experience both funny and witty. The design is simple and functional, and all different content pieces in the end work together quite consistently.


Continue reading... "JetBlue wishes you Happy Jetting"

April 08, 2008
Iceland Socks

Iceland Express has recently launched an advertainment website to promote its flights. The project is called "Iceland Socks" (watch out, not "Iceland Sucks" ;-) and features a series of talking socks visitors can use to create custom mini-story.


The concept isn't extremely original but the characters look quite nice and funny. The story can be customized selecting the location as well adding subtitles to the scene.


Once again, it's interesting to see online marketing examples from all around Europe.

via Send to Friend

January 24, 2008
Finnair launches Early Jack

If your boss flies with Finnair he might be back in the office earlier than you expect. You'll better take this into account before making the same mistake Joe did... EarlyJack is an amusing mini-site launched by Finnair to promote its flights from Europe to Asia.


The site also features a video advergame that challenges viewers to play and have fun with Joe before his boss comes back from Japan. If you manage to to see all stunts before his boss Jack comes back from Japan, you will win flight tickets for two to Asia or Europe.

via Brainwash

February 14, 2007
The Royal Guard Cheese game

Can you make the Royal Guard laugh? Accept the challenge and give a try to the latest Eurostar campaign which just debuted in Belgium. You have got several tools at your disposal: you can tell jokes, or you can use a small duck or a feather. Find the right combination and see what happens. If you succeed, you can also win a trip for 2 to London.


The advergame's concept is irreverent and funny, perfectly in line with Eurostar's approach to online communication.

Continue reading... "The Royal Guard Cheese game"

January 11, 2007

Fly me to the moon...

January 09, 2007

Have you got the Paris attitude?

November 30, 2006

British Airways, come fly with me

October 30, 2006

KLM Fly for Fortune, and for fun

September 03, 2006

Travel the Google Earth with British Airways

May 14, 2006

Lonely Planet presents not so original advergame

March 21, 2006

Trains & online marketing

January 06, 2006

Switzerland "for women only"

January 05, 2006

Go, before it's too late

December 14, 2005

You really need to get away

November 07, 2005

A new spot for airport advertising

October 19, 2005

Thanks for your feedback

September 21, 2005

The Eurostar viral casting

The Easycruise advergame

September 14, 2005

Virgin Express: pee & win campaign

September 02, 2005

What's your travel personality?

August 10, 2005

The Virgin Atlantic phobias

July 27, 2005

Viral marketing for holidaymakers

July 19, 2005

Dangerous (but sexy) holidays...

July 18, 2005

Ryanair partners with to sell ads

July 17, 2005

Win with American Airlines

Are looking for more cool interactive ideas? Check the archives

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