adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign
August 04, 2010
Old Spice "Responses" campaign

W+K released this case-study video on the Old Spice "Responses" campaign that took ad-world by storm a couple of weeks ago:

Extremely well told, there must already be some gold and titanium awaiting to be delivered to Portland. BTW, loving the current layout of W+K's site also.

(via Creativity)

UPDATE: looks like W+K asked Youtube to remove the video, there is still a copy in the link above

Converse tries to be back


Although not in the spotlight in latest times, i've always liked Converse, kind of classy for me since the days i started to follow NBA (both Magic and Bird wore Converse). Now they're owned by Nike and they're trying to come back with some interesting efforts, like their new site done by R/GA and released today.

There i found many product-related stuff, like i.e. how to customize some Chuck Taylor shoes, but also some valuable brand content, like "All summer", a video i saw a couple of weeks ago at Computerlove (by Anomaly New York and done by Psyop)

Guess some things never die and only need a little push to be back :)

July 27, 2010
Mad Men is back


The season premiere for every new season of Mad Men tv series is the key to a lot of efforts, that grow bigger as the audience of the series. So if last year it was about madmenizing ourselves, this year we've found other stuff, such as:

+ a periodic table of Mad Men references, to stay updated of everything's going on (via Flavorwire)

+ a job interview to find out which job could you be hired at Sterling Cooper Draper Pryce

+ a funny Jib Jab sendable video where you can put-your-picture in a 3-minute piece that tells about the whole story and its characters

+ Even a webinar reviewing different marketing topics and present both the 1960's point of view (by Sterling Cooper) and the 2010 point of view (by HubSpot).

March 02, 2010
Bank run, an interactive movie


I had mixed feelings when i finished my visit to this site this morning, because in the end i was asked to pay USD 2$ (i was willing to) to continue the story but i couldn't because i don't have an american iTunes Store account (mine is from Spain), so i felt really frustrated.

On the other side, i thought about the fact that i had happily spent the previous 15 minutes browsing this violent yet funny interactive movie called Bank Run that tells the story of Evan, a financial analyst that gets involved in a scam organized by the company he works for, his girlfriend kidnapped and, in general, all the film cliches from movies where the main character has to escape from something and not knowing why.


Really well done and with little interactions that breaks the linearity of the story without becoming a "game" itself, this project from Silk Tricky is definitely worth the 15 minutes i spent being there. Go take a look, and the story continues on iPhone, hope you let me know how it ends! :)

February 25, 2010
McDonalds goes Dutch

This new McDonalds commercial from the US stereotypes people from the Netherlands, and their supposed paying etiquette, in order to promote their new Double Dutch burger. Even though (for me as a Dutch citizen) it's quite an unusual and provoking approach, I still had a laugh.

February 09, 2010
Google Street View on the slopes of the Olympics

Google Street View is now on the sky slopes of Vancouver. You can see the venues of the upcoming Olympics and experience the slopes from the snowmobile Street View. So cool!

January 22, 2010
Do you know the Quack?

Firstborn has recently launched a simple yet effective digital experience to explain common misconception about well-being and insurances in the US. It's nothing more, nothing less than a promo for an insurance company called Aflac, so it's good to see it's not the usual boring corporate website you would expect for such a client.


What I really like is the communication approach that starts with the "attract and engage" phase. If this first part proves effective, consumers will be more likely to stay on the website, listen to the additional facts or promotional info the brand wants to get through and possibly convert their attention into a quote request. It's as simple as that... but how often do we remember to follow this path when we plan a digital experience?


January 11, 2010
Jordan, Mars is back!

To celebrate the relaunch of an iconic hybrid shoe like the Air Jordan Spiz'ike, Brand Jordan has launched an amusing minisite that connects a great campaign from the past to the new shoe hitting the shelves.


As points out the series of ads featuring Mars Blackmon and Michael Jordan 22 years ago changed the business of marketing the sneakers. Today the sense of vintage makes the story even more fascinating with a touch of 2.0.

Continue reading... "Jordan, Mars is back!"

November 20, 2009
The sexy pilgrim

A few days before Thanksgiving Day Muscle Milk has launched a music video clip to promote its energy drink.

Unexpected. Amusing. Potentially very viral.

Esquire uses AR gimmick to generate buzz

This week you might have heard already of Esquire's Augmented Reality issue. The video below explains the action. Basically the print magazine gets interactive: when you point the QR code to your webcam a world of additional multimedia content is unveiled.

There has been quite a lot of buzz around the initiative. In my opinion the idea is pretty cool, if not only because it got a lot of people talking about it and buying the magazine to discover it. I see it more as an advertising campaign rather than an enhanced editorial plan. I think the money invested in producing all the interactive content isn't something the Esquire can afford investing every month, and probably it won't even be worth it. Also, the aspect that really amazes me is the great job they've done building content with celebrities. This is the real added value of the initiative and possible the hardest thing to replicate

Continue reading... "Esquire uses AR gimmick to generate buzz"

November 05, 2009
Jordan M6 video experience

I love the multimedia journey that my colleagues and Nike/Jordan created for the launch of the M6 model. I like it because it has a rather fresh approach with video product storytelling divided in small but effective pills.


It's a walk through the inspiration, the design process and Carmelo Anthony's feedback to the product. Very insightful and very "intimate" and therefore pretty authentic.

Continue reading... "Jordan M6 video experience"

November 02, 2009
The Big Warm Up

A lot inspirational digital project that promote social causes or educational content lately. My latest discovery (thanks to Osocio) comes again from the US and talks about the support we can give to homeless people in Boston. It's called the Big Warm Up.


The project is interesting not only because it aims at driving attention to the social issue but also because it's very well executed with a great soundtrack and a very nice use of infographics.

Continue reading... "The Big Warm Up"

Cadbury one for you and one for me

Very often when we think about winning a (big) money prize we speak loud and declare that, if that would happen, we would give quite some money to a charity organization. In Canada Cadbury has decided to give us the possibility to actually keep our promise: win $ 100,000 for us and donate the same amount to a charity organization.


They setup an online contest that gives away several prizes (including the big money) to consumers and allows winners to automatically forward the same prize to charity organization of choice.

Especially in the CPG industry, money based contests aren't new and, most of all, don't do much to build consumer loyalty. However, in this case, Cadbury gives us a good lesson in terms of corporate social responsibility and does an excellent job also in supporting its brands (Halls, Trident and Caramilk among the others).

October 11, 2009

Shocking Barack

Battle for Milkquarious

October 05, 2009

Bravo Gustavo: Play Music Director

September 22, 2009

Asylum 626

September 21, 2009

HBO Imagine

September 20, 2009

H&M; Fashion Studio

September 15, 2009

Where's Dexter ?

MINI USA iPhone App

Oops T-Mobile did it again

September 07, 2009

Need for Speed: Think fast, drive faster

Nike's History of flight

August 18, 2009

IKEA, living in a box

August 14, 2009

Daffy's new website

August 11, 2009

Ride Oregon

August 02, 2009

Augmented reality shopping

July 26, 2009

Start A Lie

July 24, 2009

Your Facebook, your MoMA experience

July 22, 2009

Hellmann's #Realfood infographic movie

July 15, 2009

Brands thanking God for spoofs

June 30, 2009

Crispin Porter + Bogusky launches Beta

June 07, 2009

Priority Mail in AR

June 01, 2009

The man who motivated Michael Jordan

May 06, 2009

NY From Above

May 03, 2009

Here come the mummies

April 13, 2009

Nestea Liquid Awesomeness

March 10, 2009

Comcast Town

March 08, 2009

The Frito Lay methaphors

February 22, 2009

The day i became a pariah

February 18, 2009

GE gets smart and real

February 05, 2009

The Web is your playground

January 07, 2009

Whopper Sacrifice

December 29, 2008

Party time

December 14, 2008

Say cheese!

December 09, 2008

NYTimes Conversations

Let's currrl

Victoria's Secret widget

November 10, 2008

Art meets Google Street View

November 07, 2008

No Hunger

November 02, 2008

Have fun and learn with the Energuy

October 28, 2008

Have a virtual baby with VW

Escape the Bad Credit Hotel

October 26, 2008

McCain, surrender!

October 02, 2008

Hotel 626

September 27, 2008

A survival guide for young adults

September 20, 2008

What's your excuse?

September 14, 2008

The Wild Ride with XM

August 31, 2008

The Genesis of Hyundai

August 27, 2008

The Audi truth

August 25, 2008

Sally in Wonderland

August 08, 2008

The Muffin Man

July 24, 2008

Coke Zero and the NASCAR challenge

July 07, 2008

Converse, there is more than the Index

June 27, 2008

Get a life, join Lamato

June 15, 2008

Pos or Not?

May 28, 2008

Kobe jumps

May 18, 2008

JetBlue wishes you Happy Jetting

April 19, 2008

Lexus launches luxury styleguide

April 03, 2008

The New Balance of Running

March 25, 2008

Test Your Breath online

March 22, 2008

Professor Layton and the Curious Village

March 21, 2008

Help the Honey Bees

January 06, 2008

Hyundai, think about it

October 28, 2007

How bionic are you?

October 22, 2007

The art of multitasking

October 05, 2007

All you need is cheese

October 02, 2007

Thank you for (not) smoking

September 03, 2007

Learn the Comcast words

August 15, 2007

The "Protect your head" campaign

April 07, 2006

Red Bull Flugtag advergame

March 28, 2006

Are you a Friend of Bright?

December 09, 2005

Entertainment Anytime

November 10, 2005

You're faster than you think

November 08, 2005

Sprite: spray it, don't say it

October 27, 2005

Meet Honda and her friends

October 25, 2005

AOL: branding campaign for AIM

October 24, 2005

Lexus, it's just an hologram

The Weather Network

October 07, 2005

Streetdance McDonald's style

September 26, 2005

Mercedes promotes the new R-Class with rich media

September 22, 2005

Welcome to the Trojan Hotel

Virgin Mobile and the Parental Enlightenment Kit

September 14, 2005

Viral (and scary) teasers for The Corpse Bride

September 08, 2005

Lee Jeans, viral ideas for you career

August 25, 2005

Kraft Food: recipes for your iPod

August 19, 2005

Virgin Mobile: are you normal?

August 08, 2005

Advertising campaign for Bausch & Lomb

Snickers satisfies you with irreverent advergames

August 03, 2005

US users disappointed by mobile data services

July 30, 2005

Webisodes for Unilever

July 28, 2005

MMS, eventually the deal

July 19, 2005

Stylish website for the new Nokia 9300

July 18, 2005

A mobile trivia for Cry Wolf

Advertainment for Nestea Ice

Are looking for more cool interactive ideas? Check the archives

Archives by category

Archives by month
Weekly recap in your mailbox
Never miss a campaign. Receive every Thursday a newsletter with all the articles published during the week
* required field

Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog

Blogs I enjoy
Marketing & advertising...
* Adrants
* Ads of the World
* Adverbox
* A/D Goodness
* Brainstorm #9
* Brief Blog (mx)
* Coolz0r
* Creative Classics (it)
* DoubleBBlog (it)
* Houtlust
* La Casalinga di Voghera (it)
* Marketing Facts (nl)
* Marketing Relationnel (fr)
* Minimarketing (it)
* Random Culture
* Send to Friend (fr)
* Three Minds @ Organic
* Werbeblogger

Design & inspiring ideas...
* David Report
* Josh Spear
* Fubiz
* Putting People First
* Swiss Miss
* Wooster Collective

Trends & fashion...
* Agenda Inc.
* Springwise
* Trends Now (fr)

* Aurgasm
* Drowned in Sound