Although not in the spotlight in latest times, i've always liked Converse, kind of classy for me since the days i started to follow NBA (both Magic and Bird wore Converse). Now they're owned by Nike and they're trying to come back with some interesting efforts, like their new site done by R/GA and released today.
There i found many product-related stuff, like i.e. how to customize some Chuck Taylor shoes, but also some valuable brand content, like "All summer", a video i saw a couple of weeks ago at Computerlove (by Anomaly New York and done by Psyop)
Guess some things never die and only need a little push to be back :)
The season premiere for every new season of Mad Men tv series is the key to a lot of efforts, that grow bigger as the audience of the series. So if last year it was about madmenizing ourselves, this year we've found other stuff, such as:
+ a periodic table of Mad Men references, to stay updated of everything's going on (via Flavorwire)
+ a job interview to find out which job could you be hired at Sterling Cooper Draper Pryce
+ a funny Jib Jab sendable video where you can put-your-picture in a 3-minute piece that tells about the whole story and its characters
+ Even a webinar reviewing different marketing topics and present both the 1960's point of view (by Sterling Cooper) and the 2010 point of view (by HubSpot).
I had mixed feelings when i finished my visit to this site this morning, because in the end i was asked to pay USD 2$ (i was willing to) to continue the story but i couldn't because i don't have an american iTunes Store account (mine is from Spain), so i felt really frustrated.
On the other side, i thought about the fact that i had happily spent the previous 15 minutes browsing this violent yet funny interactive movie called Bank Run that tells the story of Evan, a financial analyst that gets involved in a scam organized by the company he works for, his girlfriend kidnapped and, in general, all the film cliches from movies where the main character has to escape from something and not knowing why.
Really well done and with little interactions that breaks the linearity of the story without becoming a "game" itself, this project from Silk Tricky is definitely worth the 15 minutes i spent being there. Go take a look, and the story continues on iPhone, hope you let me know how it ends! :)
This new McDonalds commercial from the US stereotypes people from the Netherlands, and their supposed paying etiquette, in order to promote their new Double Dutch burger. Even though (for me as a Dutch citizen) it's quite an unusual and provoking approach, I still had a laugh.
Firstborn has recently launched a simple yet effective digital experience to explain common misconception about well-being and insurances in the US. It's nothing more, nothing less than a promo for an insurance company called Aflac, so it's good to see it's not the usual boring corporate website you would expect for such a client.
What I really like is the communication approach that starts with the "attract and engage" phase. If this first part proves effective, consumers will be more likely to stay on the website, listen to the additional facts or promotional info the brand wants to get through and possibly convert their attention into a quote request. It's as simple as that... but how often do we remember to follow this path when we plan a digital experience?
To celebrate the relaunch of an iconic hybrid shoe like the Air Jordan Spiz'ike, Brand Jordan has launched an amusing minisite that connects a great campaign from the past to the new shoe hitting the shelves.
As Nicekicks.com points out the series of ads featuring Mars Blackmon and Michael Jordan 22 years ago changed the business of marketing the sneakers. Today the sense of vintage makes the story even more fascinating with a touch of 2.0.
This week you might have heard already of Esquire's Augmented Reality issue. The video below explains the action. Basically the print magazine gets interactive: when you point the QR code to your webcam a world of additional multimedia content is unveiled.
There has been quite a lot of buzz around the initiative. In my opinion the idea is pretty cool, if not only because it got a lot of people talking about it and buying the magazine to discover it. I see it more as an advertising campaign rather than an enhanced editorial plan. I think the money invested in producing all the interactive content isn't something the Esquire can afford investing every month, and probably it won't even be worth it. Also, the aspect that really amazes me is the great job they've done building content with celebrities. This is the real added value of the initiative and possible the hardest thing to replicate
I love the multimedia journey that my colleagues and Nike/Jordan created for the launch of the M6 model. I like it because it has a rather fresh approach with video product storytelling divided in small but effective pills.
It's a walk through the inspiration, the design process and Carmelo Anthony's feedback to the product. Very insightful and very "intimate" and therefore pretty authentic.
A lot inspirational digital project that promote social causes or educational content lately. My latest discovery (thanks to Osocio) comes again from the US and talks about the support we can give to homeless people in Boston. It's called the Big Warm Up.
The project is interesting not only because it aims at driving attention to the social issue but also because it's very well executed with a great soundtrack and a very nice use of infographics.
Very often when we think about winning a (big) money prize we speak loud and declare that, if that would happen, we would give quite some money to a charity organization. In Canada Cadbury has decided to give us the possibility to actually keep our promise: win $ 100,000 for us and donate the same amount to a charity organization.
They setup an online contest that gives away several prizes (including the big money) to consumers and allows winners to automatically forward the same prize to charity organization of choice.
Especially in the CPG industry, money based contests aren't new and, most of all, don't do much to build consumer loyalty. However, in this case, Cadbury gives us a good lesson in terms of corporate social responsibility and does an excellent job also in supporting its brands (Halls, Trident and Caramilk among the others).