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January 05, 2006
Go, before it's too late

Saatchi & Saatchi Copenhagen for Kilroy Travels, Epica Award winner in 2005 for best Transport & Tourist print campaign.

Comments on this entry

Ah sì! L'Italia FORTE in Europa e RISPETTATA nel mondo...

Posted by: T.Tzara at January 6, 2006 09:59 AM


Great ads! Very simple and insprational.

Posted by: Alex Shakar at January 8, 2006 12:14 AM


The Idea is too good.I like it

Posted by: kiran at January 8, 2006 10:13 AM


What about "Read it before Hollywood does" concept made by Leo Burnett Prague . I Think that's the original concept and it's by far better than this one. You can find the campaign awarded at the Art Directors Club of Europe 2005.

Posted by: meman at January 10, 2006 12:23 PM


Actually, if you want to see where this idea came from, check out the '01or '00 One Show annual. The student competition was to promote travel to Vietnam. And about half of the twenty campaigns in there used this concept. At least one campaign had this tagline WORD FOR WORD.

Not making an accusation, but if the point of an annual isn't to have a record of what's been done, what is the point?

Posted by: dean at January 23, 2006 08:53 AM


Hey guys!
Thanks for the feedback regarding the Go Before It's Too Late campaign. Actually this pay off was created when Kilroy launched in Scandinavia and Holland back in 1996 - and the first wave of the campaign won silver at the European effectiveness award back in 1998. This wave of the campaign got shortlisted 6 times at Cannes '04.

Regards Silas, Saatchi & Saatchi Copenhagen

Posted by: Silas Jansson at May 29, 2006 02:44 PM


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