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Interactive marketing and other great advertising ideas since 2003
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October 16, 2007
The Volkswagen auditions

In Sweden, Volkswagen is currently doing an audition to hire the perfect auto seller. As a visitor, you are given from each character a presentation of a different Golf model, and each actor of course does the presentation with his/her own touch of sensibility and irony...

There isn't interactivity, but the whole thing is quite amusing as short video provide you will all the information you usually have to read. A good alternative for those who are bored/lazy ;-)

Last but not least, there is also a section dedicated to user generated content (of course!). You are asked to upload a photo of your old car, and the seller will try to sell to you. The idea results to be quite funny not for the user uploading the picture, but rather for his friends receiving the presentation, so I think this could have a good viral effect. The only problem I see is "how many of you have a photo of your car????"...

The agencies behind the project are DDB Stockholm and Acne Digital.

via Ads of the World.

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