adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
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May 18, 2010
Hit the road

The first experience will put you in the seat of B.A. Baracus driving the iconic van throughout the maps of some world's main cities.
It's on YouTube, with the 3D Google Earth plug-in, and it is aimed at promoting the upcoming movie The A-Team.


The second experience will put you in the seat (saddle) of a Harley-Davidson, to let you enjoy a ride through 360° videos.
The site has been developped to promote the new Touring range of the legendary motorcycle manufacturer.

HarleyDavidson 360.jpg

March 15, 2010
Nissan Qashqai (very) rich media

For once, my post won't be around social media, neither brand content nor digital innovation. Today I am sharing a very nice online media campaign, very well executed by my friends from Duke. They did a great job for Nissan Qashqai.
Have a look today on French Yahoo and Msn, and click on the banner, to get the full visual experience.


A permanent link for the demo here.

As Martina says "either you create online media that make the difference, or you just invest your money somewhere else" !

March 08, 2010
BMW Experiment

The new BMW S 1000R is allegedly the most powerful liter bike in the world.

And this is a viral-intended video to support the launch:

(via Viralmente)

January 07, 2010
Audi's suicide commercial

Exactly four years after the controversial but very viral VW suicide bomber, Audi walks the same tricky road. A funny but disturbing commercial shows a man trying to kill himself in an Audi A5 TDi. Audi will probably deny being responsible, but that will make the video go even more viral. See for your self:

update: Audi claims a violation of it's trademark and urged YouTube to remove all copies. Here's Adland's version:

update 2: Adland has nothing to do with the production of this ad. They are simply hosting the video.

November 05, 2009

MINI claims to have a lot in common with street art. Both urban phenomenons, both part of metropolitan streets. That's why they teamed up with Craig 'KR' Costello. Craig created the KRINK brand, which stands for highest Quality markers and ink (KR-INK) and has a great reputation among street artists as well as designers worldwide. For MINI Germany, Craig painted a black MINI Cooper S with the typical dripping ink aesthetics.

October 11, 2009
Shocking Barack


Remember when automotive CEOs went to Washington DC asking for loans? This website called "Shocking Barack" from Brammo powercycles seeks to redo the same route but instead of asking for aid, they will try to show President Obama a proposal based on electric energy as a feasible solution to the transportation crisis. So this site is to follow the trip (starting tomorrow) and asking people to spread the word and collaborate if possible with a place to stay or to charge the vehicles, go check it out or follow them on Twitter.

(via @bogusky and a post of his)

VW Polo and the timeless 50


I liked this one by Tribal DDB London for the new Volkswagen Polo, what does it take to be considered timeless? Assuming that the car has been built under that idea, the site VW Timeless Polo collects different options from worlds such as fashion, food, design, music and television for people to choose what do they consider the 50 of them that will become as timeless as the car, so it's a good way to rediscover lots of time and history.

September 21, 2009
Castrol and the right oil for your car

In London, Castrol has raised this interesting issue, providing some info to drivers while they're passing by some billboards with cameras that read vehicles' registration number.

(via Adrants, thx Arturo!)

September 01, 2009
Saab: change perspective

In Sweden, Lowe Brindfors has launched a new brand campaign for Saab featuring a TV spot and a website that want to remember consumers how cool and fascinating the brand is. The starting point maybe is a bit ambitious, but the result is astonishing. As said, the first piece is a beautiful Tv commercial that takes you through the world of Saab.

Continue reading... "Saab: change perspective"

August 11, 2009
Ford Mustang 2010


When something is as desirable as muscle cars (for many people) it's a good move on the side of the brand building a community around that thing that everybody wants, and that's exactly what Firstborn has done for the new version of Ford Mustang, the 2010 one.

Presenting a very powerful car-configuration tool, you can customize a template Ford Mustang the way you want or even customizing collaborating in real time with some people, in the end it's about "experiencing" the car and also sharing it to the gallery (almost 2k submissions in a week) or, the main purpose for sport cars fans, downloading the image to use it as a wallpaper.

The site also contains some other features, as Mustang stories, a store locator or getting what is being talked about the car outside, in a new example of that way of building things we talked a while ago, conforming the place to go to know everything you want about the Mustang world.

Volkswage EOS: The Open Cage

I'm always amazed of the quality and consistency of brazilian Almap BBDO's work. Their latest one is this interactive film to advertise the new Volkswagen EOS.


The story is about "a car, a destination and some other little things in the middle of the road for you to solve", making this woman the star of the film while her car it's followed by some birds creepier than Hitchcock's.

Told in an interesting way that shows every benefit from the car itself, it makes me think in how they're going to submit this into festivals. Is it a microsite, an online branded content or an online video? While discussing about it they also released a little blog where you can see how the whole video was done.

(thx Sergio!)

August 10, 2009
The Honda Eco (and cheesy) Grand Prix

At first sight you would say it is just another racing game. Make sure not to skip the intro, and you will change your mind. Honda Formula E is an advergame launched in Japan to teach people how to drive with an eco-friendly attitude.


In the game you don't have to use the steering-wheel, but just the brake and accelerator to find the ideal speed to drive in the city, saving gasoline, and therefore saving the planet.

Continue reading... "The Honda Eco (and cheesy) Grand Prix"

August 04, 2009
Pimp your Chevrolet virtually

From China, a website that in Italian I would call very "tamarro" (almost impossible to translate this in English - maybe it's "yobbe", any suggestion from an Italian who isn't on holiday yet, will be very appreciated!). It's for the Chevrolet Cruze and it definitely features a "macho" approach to communication which I found quite surprising for the Asian market.


On top of discovering the car model and it racing competitions, you can also "virtually pimp" your Chevrolet. The customization engine is quite rich, and you can create horrible car to share with your mates. Yes, because pimping is all about sharing, so after you are done with your masterpiece you can then save it as wallpaper for your computer, mobile phone or MSN avatar.


July 20, 2009

VW: real life interactive TV

July 12, 2009

Fiat 500 Happy Drive

June 20, 2009

MINI opens your mind (and your rooftop)

June 17, 2009

Your tweet, your Volkswagen

June 10, 2009

Tosca Love by Daewoo

June 01, 2009

The next move by Lexus

May 13, 2009

Fiat Punto T-Jet, a real car inside a game

May 12, 2009

A question of beauty

May 11, 2009

The GTI slot car race

April 27, 2009

Honda makes Vimeo shine

April 14, 2009

The Smart URL

February 19, 2009

The smallest advergame ever

February 08, 2009

IKEA's storytelling

January 21, 2009

Experience a Volvo truck

January 14, 2009

Virtual test drive for Toyota IQ

December 08, 2008

Fiat 500 by Diesel

November 10, 2008

Volkswagen Clever Innovations

October 28, 2008

Have a virtual baby with VW

TomTom hooks up with Top Gear

October 24, 2008

Meet The Beckers

September 29, 2008

Volvo's RUSH

September 23, 2008

The Tiguan Q&A;

September 16, 2008

Ferrari, California dreamin'

September 04, 2008

Discover your Turbo Gene

August 31, 2008

The Genesis of Hyundai

August 27, 2008

Fiat Bravo - Bravo!

The Audi truth

August 23, 2008

The sound of Suzuki

August 21, 2008

Listen to your next Volkswagen

August 20, 2008

Discover the Scirocco reliquary

August 05, 2008

The Truth About Smart

The Ford KA microcosm

July 20, 2008

Can you be THE driver?

July 10, 2008

Honda's bubbles

July 01, 2008

Volkswagen future vision

June 30, 2008

Smart design & drive

June 15, 2008

Suzuki, the family car

May 02, 2008

Audi: Performance from every part

April 27, 2008

Your perfect Harley Davidson weekend

Time for a new revolution

April 19, 2008

Lexus launches luxury styleguide

April 07, 2008

The Volkswagen Snake

January 06, 2008

Hyundai, think about it

January 02, 2008

Mercedes safety video experience

December 30, 2007

Truths about the Gol

November 09, 2007

The Volkswagen Drive In

November 05, 2007

The Golf GT adventure

October 30, 2007

Audi, it's your turn

October 17, 2007

Drive your Tiguan in the jungle

October 16, 2007

The Volkswagen auditions

October 04, 2007

The other lunch break

September 28, 2007

The other view on MINI

September 02, 2007

The Road to Enlightenment

August 27, 2007

Lexus - well maybe...

August 21, 2007

Night Driving experience by Golf

August 19, 2007

Are you a Hondamentalist?

August 17, 2007

Meet Kawasaki and Mr Nigel "Salty" Graves

August 12, 2007

Twingo test drivers wanted

July 30, 2007

Audi, just follow the music

July 19, 2007

BMW, relearn to drive

The C-Class experience

July 07, 2007

The beautiful advergame

July 03, 2007

Scion, the Web is a (creepy) cartoon

June 07, 2007

Addictive advergame for Dodge

April 17, 2007

BMW's perfect race across Europe

April 01, 2007

Ford @ America's Cup

March 20, 2007

MINI: fake is the new real

March 05, 2007

Experience Mercedes in one minute

February 11, 2007

Jeep launches interactive comic book

February 04, 2007

Handmade perfection

November 20, 2006

Fiat, it's cinema, but it's interactive

November 01, 2006

Bad hair day with Opel Tigra

October 24, 2006

Love and automatic gears

October 16, 2006

Renault, art and future

October 09, 2006

Smart: an unbelievable offer

July 10, 2006

Yaris vs Yaris

June 15, 2006

The MINI metro station

May 29, 2006

Volkswagen launches Beetle Art

May 24, 2006

4 Opel cars, 4 Bloggers, and lots of credibility discussions

May 23, 2006

Opel, prepare your hair

May 22, 2006

More than a car

April 06, 2006

New Megan, weird but interesting (link now ok)

March 24, 2006

Toyota Rav 4 and the War of the Roses

March 20, 2006

Harley Davidson's art-vertising

February 06, 2006

BMW suffers of Google death penalty

February 01, 2006

The Olympic challenge with Google Earth (and Fiat)

January 26, 2006

Experience Mercedes from A to S

January 23, 2006

Let the kids play

January 18, 2006

Ford revamps your job

November 16, 2005

The new Beetle, simply unforgettable

October 27, 2005

Meet Honda and her friends

BMW: cut & paste your dream car

October 25, 2005

Wallace & Gromit for Renault

October 24, 2005

Lexus, it's just an hologram

October 10, 2005

Interactive movie trailer for Audi

October 06, 2005

Audi meets Escher

October 05, 2005

BMW drops branded entertainment and signs the Pope

Citroen resurrects the Fonz

September 28, 2005

Renault "viral" safety campaign

September 26, 2005

Mercedes promotes the new R-Class with rich media

September 20, 2005

Ford billboards: look who's talking now

September 14, 2005

A great video challenge for Saab

September 13, 2005

Word-of-mouth for the new Renault Clio

September 08, 2005

Discover the Daewoo Matiz city

August 12, 2005

Don't use animals in viral videos

August 11, 2005

Renault Mégane viral video

August 09, 2005

The new Golf is coming

The Mercedes-AMG online experience

August 05, 2005

A mobile advergame for Range Rover

August 04, 2005

007 will drive a Fiat Panda

July 28, 2005

The Jaguar advergame

July 26, 2005

A car or a mobile phone?

Peugeot: Life shouldn't be this easy

June 28, 2005

Chevrolet and your style

Are looking for more cool interactive ideas? Check the archives

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Blogs I enjoy
Marketing & advertising...
* Adrants
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* Adverbox
* A/D Goodness
* Brainstorm #9
* Brief Blog (mx)
* Coolz0r
* Creative Classics (it)
* DoubleBBlog (it)
* Houtlust
* La Casalinga di Voghera (it)
* Marketing Facts (nl)
* Marketing Relationnel (fr)
* Minimarketing (it)
* Random Culture
* Send to Friend (fr)
* Three Minds @ Organic
* Werbeblogger

Design & inspiring ideas...
* David Report
* Josh Spear
* Fubiz
* Putting People First
* Swiss Miss
* Wooster Collective

Trends & fashion...
* Agenda Inc.
* Springwise
* Trends Now (fr)

* Aurgasm
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* Pitchfork