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Interactive marketing and other great advertising ideas since 2003
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February 04, 2007
Handmade perfection

A new TV spot for Volkswagen Phaeton, "handmade" by the German agency Grabarz & Partner.

Maybe they have been inspired by this crazy Japanese video recorded with Super-8 in the '90s...

Comments on this entry

I really love this spot. It has a fantastic hadndcrafted quality (no pun intended) with perfectly selected music ... much like the recent United Airlines ads. Most importantly, it cuts through. The first time I saw it I was in a large group of people and everyone stopped to watch.

Had never seen the Japanese hand video though. Thanks for sharing it.

Posted by: donald at February 5, 2007 03:17 PM


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