adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

June 17, 2009
Your tweet, your Volkswagen

Nice to discover interesting content via Twitter. Yesterday, for example @_RGA posted about this rich media banner that profiles your tweets and gets back to you with the reccomendation of the ideal Volkswagen for you.

vw_twitter_03.jpg



I love the idea, simple and smart. Probably at the moment it cannot work everywhere in the world, but in the countries where Twitter is hot, it's a cool, tactical way to connect a brand to its consumers.

My result is "Golf". Yeah! I bought myself a Polo three years ago, I know it's now to "upgrade"!

Comments on this entry

Mine is a WW BUG :D LOL, gr8 idea, i want to know, which words and why led me to that car.

Posted by: Mike at June 17, 2009 01:31 PM

--------------------------------------

What a cool idea! Nice way to be engaging and not just "buy this car!"

Posted by: Amy Shropshire at June 17, 2009 01:48 PM

--------------------------------------

We did those banners for Crispin Porter + Bogusky, hope they're gonna be uploaded to a URL because there are more of them :)

Posted by: Daniel Granatta at June 17, 2009 03:49 PM

--------------------------------------

Cool ad, but I don't want a VW GTI. I want a Touareg.

Posted by: DCUrbanDad at June 17, 2009 05:52 PM

--------------------------------------

How did "camping" get me a 4 door sedan? ... moving right along.

Posted by: Mefused at June 18, 2009 05:09 AM

--------------------------------------

I've also posted the banner here: http://www.suture.com/2009/06/vw-x-twitter/

I think if there have to be banners, this example is one that is engaging. Bravo!

Posted by: Jeremy Abbett at June 18, 2009 10:26 AM

--------------------------------------

very cool, like to know the method that scrobbels through the tweets to identify a car... kinda randomizer?

Posted by: rene at June 18, 2009 11:14 AM

--------------------------------------

Great way to engage audience attention on Twitter. Nice work.

Posted by: Arthur at June 18, 2009 05:33 PM

--------------------------------------

These type of generators are always fun. Great campaign.

Posted by: Stefanie Hartman at June 19, 2009 12:48 AM

--------------------------------------

Brilliant Idea.

Posted by: sanket at June 24, 2009 11:59 AM

--------------------------------------


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog