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September 21, 2009
Castrol and the right oil for your car

In London, Castrol has raised this interesting issue, providing some info to drivers while they're passing by some billboards with cameras that read vehicles' registration number.

(via Adrants, thx Arturo!)

Comments on this entry

Okay, so let me get this straight, I'm driving down the road, late at night, aviding other cars, lorries, sign posts, red lights, cyclists, my number plate gets read and then it suddenly gets flashed up on a billboard that I'm expected to read whilst driving promoting a message that I'm supposed to understand and remember.

It's a great idea to showcase what is the correct oil but I'm unsure if this is the right way to go about it.

And who is the bloke with the private number plate - maybe he should be stood next to the billboard to explain how it works to passing customers?

and remember, 'oil is much much cheaper than a new engine!'

No, you don't say!

Posted by: paul jason at September 22, 2009 01:47 PM


Why isn't the video available anymore?

Posted by: london at September 28, 2009 05:46 PM


the user deleted it, london, but i updated with another copy of it :)

Posted by: Daniel Granatta at September 28, 2009 08:28 PM



Posted by: london at September 29, 2009 02:16 AM


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