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March 05, 2007
Experience Mercedes in one minute

My friends at Wysiwyg have just launched in Spain a mini-site for Mercedes C Class. They give the user one minute to discover the features of the car by clicking on a series of photographs which all together build a countdown clock. After the minute is over, you can no longer browse the site, you can decide to go through the site again (always in 1 minute) or, if you want to enjoy the car for a longer period, you can click and book a test drive.

Usability purists won't probably like the restriction which force the surfer, to navigate in one minute, but I personally appreciate the (unusual) irreverent approach for a Mercedes site.

Comments on this entry

honestly, what's the point? I can't see the reason why I should be time pressed to enjoy pictures of mercedes. it is a good way to generate traffic to other websites that has pictures. and a try for being different for being different sake. :-)

Posted by: Daria at March 6, 2007 08:47 AM


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