adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

July 12, 2009
Fiat 500 Happy Drive

In France you can experience the drive of a Fiat 500 with a virtual trick using Google Street View. On the Happy Drive website you just have to type in your starting point, and then the trip begins. "Driving" is easy, as you use the keyboard to turn or move forward.


I think someone already tried to do something similar a few months ago in Australia, but the Fiat 500 is better executed, even if still it doesn't result neither smooth nor engaging.

I think the only interesting part of the project is the integration of Google Street View. But this is a great promotional thing for Google rather than Fiat, as you better experience the software than the car itself... Nevermind... this is still a good lesson to learn. Technology doesn't always make the difference in a creative idea.

The agency is Agence One.
via Buzzing Bees.

Comments on this entry

Tribal DDB did it for the new golf,

Posted by: Anthony at July 13, 2009 01:42 AM


good advertising.....for google streetview

Posted by: sunxrise at July 13, 2009 04:12 AM


What's the point? Neither the Golf execution or the Fiat make me want to buy the car.

Posted by: Jason at July 14, 2009 03:26 AM


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog